MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
BA in (Hons)Marketing (with Placement)
De Havilland
INTAKE: September
Program Overview
The University of Hertfordshire, situated in Hatfield, UK, offers an exceptional BA (Hons) Marketing program with a placement year. This four-year course is meticulously crafted to equip students with the essential knowledge, skills, and practical experience needed to excel in the dynamic field of marketing. With a strong emphasis on strategic thinking, creative problem-solving, and real-world application, graduates emerge ready to navigate the complexities of modern marketing and make a significant impact in the industry.
Curriculum: The curriculum of the BA (Hons) Marketing program at the University of Hertfordshire covers a comprehensive range of topics essential for success in the marketing profession. Students delve into core modules such as marketing principles, consumer behavior, market research, branding, digital marketing, and marketing strategy. Additionally, they have the opportunity to choose elective modules tailored to their interests and career aspirations, such as social media marketing, advertising, data analytics, or international marketing. The curriculum is designed to blend theoretical foundations with practical skills development, incorporating case studies, simulations, and real-world projects to ensure students are well-prepared for the challenges of the marketing landscape.
Research Focus: Research plays a vital role in the BA (Hons) Marketing program, enabling students to explore key trends, emerging technologies, and consumer insights shaping the marketing industry. Students engage in research projects that investigate market dynamics, competitive analysis, target audience segmentation, and marketing effectiveness measurement. They learn research methodologies, data analysis techniques, and critical thinking skills, which they apply to solve marketing challenges and develop evidence-based marketing strategies. Through research, students gain a deeper understanding of market trends and consumer behavior, empowering them to make informed decisions in their marketing roles.
Industry Engagement: The University of Hertfordshire places a strong emphasis on industry engagement as part of the BA (Hons) Marketing program. Through guest lectures, industry workshops, networking events, and company visits, students have the opportunity to interact with marketing professionals and gain insights into industry best practices and trends. Additionally, students undertake a placement year in industry, working with leading companies to apply their marketing knowledge in real-world settings, gain practical experience, and build valuable networks. This industry engagement ensures that graduates are equipped with the skills, experience, and industry connections needed to succeed in the competitive marketing field.
Global Perspective: With a diverse and multicultural environment, the BA (Hons) Marketing program at the University of Hertfordshire encourages students to adopt a global perspective in their studies and career outlook. Students have the opportunity to study international marketing strategies, explore cross-cultural consumer behavior, and analyze global market trends. They may also have the chance to participate in international study tours, exchange programs, or internships abroad, gaining firsthand experience of marketing practices in different cultural contexts. This global perspective prepares students to work in diverse and globalized markets, enabling them to develop marketing strategies that resonate with audiences around the world.
Location
De Havilland
Score
IELTS 6
Tuition Fee
£ 14750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE: A minimum overall score of 59, with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
Graduates of the BA (Hons) Marketing program at the University of Hertfordshire are well-equipped with the skills and knowledge to pursue a variety of exciting career opportunities in the dynamic field of marketing. With a strong foundation in marketing principles, strategic thinking, and practical experience gained through a placement year, graduates are prepared to excel in various roles within marketing departments, advertising agencies, consultancy firms, and more.
Marketing Manager: Many graduates aspire to become marketing managers, overseeing marketing campaigns, strategies, and initiatives for organizations across various industries. Marketing managers are responsible for developing marketing plans, analyzing market trends, identifying target audiences, and managing marketing budgets. They work closely with sales teams, creative agencies, and other departments to drive brand awareness, customer engagement, and revenue growth.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, there is a growing demand for digital marketing specialists who can manage online campaigns, optimize digital assets, and analyze digital metrics. Graduates may specialize in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, or content marketing. Digital marketing specialists use their expertise to increase online visibility, generate leads, and drive conversions for businesses.
Market Research Analyst: Market research analysts play a crucial role in helping organizations understand market trends, consumer preferences, and competitive landscapes. Graduates may work as market research analysts, collecting and analyzing data, conducting surveys and focus groups, and providing insights to inform marketing strategies and product development decisions. Market research analysts use their analytical skills and research expertise to help businesses make informed decisions and stay competitive in the market.
Brand Manager: Brand managers are responsible for building and maintaining strong brands that resonate with target audiences and differentiate themselves from competitors. Graduates may work as brand managers, developing brand strategies, overseeing brand identity and messaging, and executing brand campaigns across various channels. Brand managers work closely with marketing teams, creative agencies, and senior leadership to ensure brand consistency and drive brand loyalty.
Advertising Account Executive: Graduates may pursue careers as advertising account executives, working for advertising agencies or media firms. Advertising account executives serve as the liaison between clients and agency teams, managing client relationships, developing advertising campaigns, and ensuring that client objectives are met. They work closely with creative teams, media planners, and market researchers to create effective advertising strategies that meet client needs and objectives.
Marketing Consultant: Some graduates may choose to work as marketing consultants, providing strategic guidance and expertise to businesses seeking to improve their marketing efforts. Marketing consultants work independently or as part of consultancy firms, advising clients on marketing strategies, market positioning, branding, and customer acquisition tactics. They may specialize in specific industries or marketing disciplines, offering tailored solutions to help businesses achieve their marketing goals.
