MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
BA (Hons) Business and Marketing
De Havilland
INTAKE: September
Program Overview
The BA (Hons) Business and Marketing program at the University of Hertfordshire is a prestigious undergraduate degree designed to provide students with a solid foundation in both business management and marketing principles. This program offers a comprehensive understanding of marketing strategies, consumer behavior, market research, branding, and digital marketing. With its practical focus and industry-relevant curriculum, the program prepares graduates for diverse roles in marketing across various sectors.
Curriculum: The curriculum of the BA (Hons) Business and Marketing program is carefully crafted to cover a wide range of topics essential for success in the field of marketing. Students engage with core business subjects such as accounting, economics, management, and strategy, gaining a holistic understanding of business operations. Additionally, specialized marketing modules delve into topics such as marketing management, market analysis, advertising, public relations, and digital marketing. The program also incorporates practical elements, including case studies, projects, and internships, to enhance students' skills in marketing strategy development and implementation.
Research Focus: Research is an integral part of the academic experience at the University of Hertfordshire, and students in the BA (Hons) Business and Marketing program have the opportunity to engage in research activities relevant to the field of marketing. Whether conducting market research projects, analyzing consumer behavior trends, or investigating the effectiveness of marketing campaigns, students are encouraged to pursue research under the guidance of experienced faculty members. These research endeavors foster critical thinking, analytical skills, and a deeper understanding of contemporary marketing issues.
Industry Engagement: The University of Hertfordshire places a strong emphasis on industry engagement to ensure the relevance and practicality of its programs, including the BA (Hons) Business and Marketing program. Through partnerships with leading companies, guest lectures, industry workshops, and networking events, students have the opportunity to gain insights into the latest trends and practices in the field of marketing. The university also facilitates internships, placements, and industry projects, allowing students to apply their knowledge in real-world marketing settings, develop industry connections, and enhance their employability.
Global Perspective: In today's globalized marketplace, a global perspective is essential for success in the field of marketing. The BA (Hons) Business and Marketing program at the University of Hertfordshire integrates global perspectives into its curriculum, exposing students to international marketing strategies, cross-cultural consumer behavior, and global market trends. Through courses on international marketing, global branding, and multicultural marketing environments, students develop the skills and insights necessary to navigate the complexities of the global marketing landscape. Additionally, the university's diverse student body and international partnerships provide opportunities for cross-cultural exchange and collaboration, enriching the learning experience and preparing students for global marketing roles.
Location
De Havilland
Score
IELTS 6
Tuition Fee
£ 14750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are typically required to have achieved a minimum overall score of 65% or above in their high school or secondary school qualifications. This may vary depending on the specific course or program.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE: A minimum overall score of 59, with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
Graduates of the BA (Hons) Business and Marketing program at the University of Hertfordshire possess a versatile skill set that prepares them for a wide range of exciting career opportunities in the field of marketing.
Marketing Manager: Marketing managers oversee all aspects of marketing activities within organizations. They develop marketing strategies, create marketing campaigns, manage budgets, and analyze market trends to identify opportunities for growth. Graduates with a BA (Hons) in Business and Marketing possess the knowledge and skills necessary to excel in marketing manager roles across various industries.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels such as social media, email marketing, and search engine optimization (SEO) to promote products and services. They develop digital marketing strategies, create engaging content, and analyze digital marketing metrics to optimize campaign performance. Graduates with expertise in marketing are well-equipped to pursue careers as digital marketing specialists, helping organizations reach target audiences and drive online engagement.
Brand Manager: Brand managers are responsible for developing and maintaining the brand identity of products or services. They conduct market research, develop brand positioning strategies, and oversee brand communications to ensure consistency and effectiveness. Graduates with a BA (Hons) in Business and Marketing possess the creativity and strategic thinking skills necessary to excel in brand manager roles, helping organizations build strong and distinctive brands.
Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and business decisions. They design surveys, conduct interviews, and analyze data using statistical techniques to generate actionable insights. Graduates with expertise in marketing are well-suited for roles as market research analysts, helping organizations understand market dynamics and identify opportunities for growth.
Advertising Executive: Advertising executives develop and execute advertising campaigns to promote products or services to target audiences. They collaborate with creative teams, media planners, and clients to create compelling ad campaigns that resonate with consumers. Graduates with a BA (Hons) in Business and Marketing possess the communication skills and creativity necessary to excel in advertising executive roles, helping organizations create impactful advertising campaigns that drive brand awareness and sales.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations by building relationships with the media, stakeholders, and the public. They develop communication strategies, write press releases, and coordinate events to enhance brand visibility and manage crises. Graduates with expertise in marketing are well-suited for roles as public relations specialists, helping organizations maintain positive relationships with key stakeholders and navigate public relations challenges effectively.
