BA (Hons) Marketing Management (Combined) (with Placement Year)

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.

English Language Proficiency:

• IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
• TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
• PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity. 

International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.

Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.

Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.

Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.

Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.

Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

The BA (Hons) Marketing Management (Combined) program with a placement year at the University of Chester prepares graduates for exciting and diverse career opportunities in the field of marketing and business. With a blend of theoretical knowledge, practical skills, and industry experience gained through the placement year, graduates are equipped to succeed in dynamic and competitive business environments.  

1. Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. They oversee marketing campaigns, analyze market trends, and lead marketing teams within organizations.

2. Digital Marketing Specialist: With expertise in digital marketing tools and strategies, graduates can excel in roles focused on social media marketing, search engine optimization (SEO), content marketing, email marketing, and digital advertising. They leverage technology to reach and engage target audiences effectively.

3. Brand Manager: Graduates may work as brand managers, responsible for managing brand portfolios, developing brand strategies, and implementing brand promotion campaigns to enhance brand equity and customer loyalty. They ensure consistent brand messaging and alignment with organizational objectives.

4. Market Research Analyst: Careers in market research involve analyzing market trends, consumer behavior, and competitive landscapes. Graduates conduct market research studies, collect data, and provide insights to support strategic decision-making and product development.

5. Advertising Account Executive: Graduates can pursue roles in advertising agencies, collaborating with clients to plan and execute advertising campaigns. They manage client relationships, coordinate creative teams, and ensure effective communication of brand messages.

6. Public Relations (PR) Specialist: With strong communication skills, graduates can work in PR agencies or corporate settings, managing media relations, drafting press releases, and shaping public perception of brands and organizations.

7. Business Development Manager: Graduates may specialize in business development, identifying new market opportunities, building strategic partnerships, and driving growth initiatives for businesses.

8. E-commerce Manager: The program prepares graduates for roles in e-commerce management, optimizing online platforms, analyzing consumer behavior, and implementing digital strategies to drive online sales and conversions.

9. Entrepreneurship: Some graduates may choose to start their own businesses or work in startup ventures, applying marketing principles to launch and grow successful enterprises.