BA (Hons) Sport Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum score of 79, with a minimum of 17 in each component.
• PTE Academic: A minimum overall score of 54 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.

Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.

Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.

Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.

Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.

Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.

Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.

Graduates of the BA (Hons) Sport Marketing program from Leeds Beckett University have diverse career options within the sports industry, marketing sector, and related fields.

Sports Marketing Manager: Graduates may work as sports marketing managers, responsible for developing and implementing marketing strategies, campaigns, and initiatives to promote sports products, events, or organizations. Sports marketing managers conduct market research, identify target audiences, create marketing plans, and coordinate promotional activities to enhance brand visibility, engage fans, and drive ticket sales, merchandise revenue, or sponsorships.

Sports Sponsorship Coordinator: Graduates may pursue careers as sports sponsorship coordinators, managing sponsorship relationships between sports organizations and corporate sponsors. Sports sponsorship coordinators identify sponsorship opportunities, negotiate sponsorship deals, activate sponsorship benefits, and evaluate sponsorship ROI to maximize brand exposure, generate revenue, and build mutually beneficial partnerships between sports properties and sponsors.

Sports Event Marketing Specialist: Graduates may work as sports event marketing specialists, responsible for marketing and promoting sports events, tournaments, or competitions to attract participants, spectators, and sponsors. Sports event marketing specialists develop event marketing plans, coordinate advertising and promotional campaigns, manage social media channels, and engage with fans and stakeholders to create buzz and excitement around sports events.

Sports Brand Manager: Graduates may become sports brand managers, overseeing the development, positioning, and management of sports brands and identities. Sports brand managers define brand values, create brand assets, develop brand messaging, and ensure brand consistency across various marketing channels and touchpoints. They work to enhance brand reputation, loyalty, and equity within the sports industry and among target audiences.

Digital Marketing Specialist in Sports: Graduates may pursue careers as digital marketing specialists in sports, leveraging digital channels and platforms to reach and engage sports fans, consumers, and audiences. Digital marketing specialists develop digital marketing strategies, manage social media campaigns, optimize websites for search engines, create content, and analyze digital analytics to drive traffic, engagement, and conversions for sports brands and organizations.

Sports Market Research Analyst: Graduates may work as sports market research analysts, conducting market research, data analysis, and consumer insights studies to inform marketing strategies and decision-making in the sports industry. Sports market research analysts analyze market trends, consumer behavior, and competitive landscapes to identify opportunities, assess market demand, and evaluate marketing effectiveness for sports products, services, and brands.

Sports Marketing Consultant: Graduates may become sports marketing consultants, providing strategic advice, expertise, and solutions to sports organizations, agencies, or brands on marketing and promotional initiatives. Sports marketing consultants assess client needs, develop marketing strategies, execute marketing campaigns, and measure performance to help clients achieve their marketing objectives and gain a competitive edge in the sports industry.

Sports Public Relations Specialist: Graduates may pursue careers as sports public relations specialists, managing communication and media relations for sports organizations, athletes, or brands. Sports public relations specialists create press releases, handle media inquiries, organize press conferences, and manage crisis communication to maintain positive relationships with the media and the public and enhance brand reputation and image.

Sports Digital Content Creator: Graduates may work as sports digital content creators, producing and distributing multimedia content such as videos, podcasts, articles, and graphics to engage sports fans and audiences on digital platforms and social media channels. Sports digital content creators develop content strategies, create compelling stories, and leverage visual and storytelling techniques to captivate and entertain audiences and drive engagement and brand awareness.

Sports Marketing Entrepreneur: Graduates may start their own sports marketing businesses or ventures, offering services such as sports marketing consulting, event management, sponsorship brokerage, or digital marketing solutions to sports clients and organizations. Sports marketing entrepreneurs identify market opportunities, develop business plans, build client relationships, and deliver innovative solutions to meet the evolving needs of the sports industry.