BA (Hons) Sport Business Management

Headingley Campus

 

INTAKE: September

Program Overview

The BA (Hons) Sport Business Management program at Leeds Beckett University is designed to provide students with a comprehensive understanding of the business side of the sports industry. This undergraduate degree combines business principles with sports management concepts, preparing students for careers in sports marketing, event management, facility management, sports administration, and sports entrepreneurship. The program emphasizes practical skills, industry insights, and experiential learning opportunities to prepare students for the dynamic and competitive field of sports business.

Curriculum: The curriculum of the BA (Hons) Sport Business Management program covers a wide range of topics relevant to the sports industry and business management. Core modules include sports marketing, sports finance, sports law, event management, strategic management, and sports ethics. Students also have the opportunity to choose elective modules in areas such as sports sponsorship, digital marketing, sports analytics, or international sports business. The curriculum integrates case studies, industry projects, and guest lectures to provide students with real-world insights and practical skills applicable to sports business settings.

Research Focus: Leeds Beckett University has a research focus in sports business, with faculty members conducting research on topics such as sports marketing strategies, consumer behavior in sports, sports sponsorship, and sports governance. Students have the opportunity to engage with research through coursework, research projects, and involvement in research seminars and conferences. The university's research activities contribute to advancing knowledge and best practices in sports business, ensuring that students are exposed to the latest developments and trends in the field.

Industry Engagement: The BA (Hons) Sport Business Management program emphasizes industry engagement and practical experience to prepare students for careers in sports business. Students participate in industry placements, internships, or work-based projects with sports organizations, professional sports teams, sports agencies, or sports marketing firms. These experiences provide students with hands-on experience, exposure to industry professionals, and networking opportunities. The university collaborates with sports industry partners to ensure that the program reflects industry needs and prepares students for successful careers in sports business.

Global Perspective: Leeds Beckett University promotes a global perspective in the BA (Hons) Sport Business Management program, recognizing that the sports industry is increasingly globalized and interconnected. The program integrates modules that address international sports markets, cross-cultural management, global sports events, and the impact of globalization on sports business. Students have the opportunity to learn from case studies and examples from different regions and countries, preparing them to work in diverse and multicultural sports environments and contribute to the global sports industry.

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Location

Headingley Campus

Pollster Education

Score

IELTS 6

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Tuition Fee

£ 14000

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum score of 79, with a minimum of 17 in each component.
  • PTE Academic: A minimum overall score of 54 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.

Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.

Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.

Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.

Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.

Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.

Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.

Graduates of the BA (Hons) Sport Business Management program from Leeds Beckett University have diverse career options within the sports industry and related fields. 

Sports Marketing Coordinator: Graduates may work as sports marketing coordinators, responsible for developing and implementing marketing campaigns, promotions, and sponsorship activations for sports organizations, teams, or events. Sports marketing coordinators create marketing materials, manage social media channels, coordinate advertising efforts, and analyze market trends to maximize brand visibility and fan engagement.

Event Manager: Graduates may pursue careers as event managers, organizing and coordinating sports events such as tournaments, races, competitions, or conferences. Event managers oversee event logistics, budgeting, scheduling, vendor management, and attendee experience to ensure successful and memorable events. They may work for sports federations, event agencies, sports venues, or sports marketing companies.

Sports Facility Manager: Graduates may become sports facility managers, responsible for the operation, maintenance, and administration of sports facilities such as stadiums, arenas, fitness centers, or sports complexes. Sports facility managers oversee facility operations, staffing, safety protocols, customer service, and facility programming to meet the needs of users and optimize revenue generation.

Sports Sponsorship Manager: Graduates may work as sports sponsorship managers, securing and managing sponsorship partnerships between sports organizations and corporate sponsors. Sports sponsorship managers negotiate sponsorship deals, develop sponsorship proposals, activate sponsorship rights, and measure sponsorship ROI to benefit both parties and enhance brand exposure and engagement.

Sports Business Consultant: Graduates may pursue careers as sports business consultants, providing strategic advice, analysis, and solutions to sports organizations, governing bodies, or sports-related businesses. Sports business consultants conduct market research, assess organizational performance, identify growth opportunities, and develop business strategies to improve operations, increase revenue, and achieve business objectives.

Sports Sales Representative: Graduates may work as sports sales representatives, selling sports products, services, or sponsorship packages to clients such as sports teams, retailers, corporate partners, or individual consumers. Sports sales representatives prospect leads, build relationships, deliver sales presentations, negotiate contracts, and meet sales targets to drive revenue and achieve sales objectives.

Sports Agency Account Manager: Graduates may become sports agency account managers, representing athletes, coaches, or sports organizations and managing their interests, contracts, and endorsements. Sports agency account managers negotiate contracts, handle client relations, coordinate endorsements and appearances, and provide career advice and support to their clients to help them achieve their professional goals.

Sports Business Analyst: Graduates may work as sports business analysts, analyzing data, trends, and performance metrics to provide insights and recommendations to sports organizations, leagues, or brands. Sports business analysts conduct market research, financial analysis, and data modeling to inform decision-making, optimize operations, and maximize ROI in areas such as ticket sales, merchandise, broadcasting rights, or sponsorship.

Sports Entrepreneur: Graduates may pursue entrepreneurial ventures in the sports industry, launching startups or businesses focused on sports technology, sports apparel, fitness services, sports tourism, or sports media. Sports entrepreneurs identify market opportunities, develop innovative products or services, secure funding, and build their brands to create value and disrupt the sports industry.

Sports Policy Analyst: Graduates may work as sports policy analysts, researching and analyzing policies, regulations, and governance structures affecting the sports industry at local, national, or international levels. Sports policy analysts assess the impact of policies on stakeholders, advocate for change, and contribute to shaping policies that promote fairness, integrity, and sustainability in sports.


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