BA(Hons) Marketing Management (with Placement Year)

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.

English Language Proficiency:

• IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
• TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
• PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity. 

International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.

Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.

Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.

Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.

Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.

Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the BA(Hons) Marketing Management program with a placement year from the University of Chester are well-equipped to pursue diverse and rewarding careers in the dynamic field of marketing. This program provides students with a solid foundation in marketing theory, strategic planning, consumer behavior, and digital marketing, complemented by valuable industry experience gained through a year-long placement.  

1. Marketing Manager: Graduates can progress to become marketing managers, responsible for developing and implementing marketing strategies, overseeing campaigns, and managing marketing teams within organizations across various industries.

2. Digital Marketing Specialist: With expertise in digital marketing tools and strategies gained during the program, graduates can pursue roles focused on search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising.

3. Brand Manager: Graduates may work as brand managers, responsible for building and maintaining brand identity, developing brand strategies, and implementing brand promotion campaigns to enhance brand equity and customer loyalty.

4. Market Research Analyst: Careers in market research involve analyzing market trends, conducting consumer surveys, interpreting data, and providing valuable insights to support decision-making in marketing and business development.

5. Advertising Account Executive: Graduates can pursue roles in advertising agencies, coordinating advertising campaigns, managing client relationships, and ensuring that marketing initiatives align with client objectives and brand messaging.

6. Public Relations (PR) Specialist: With a strong foundation in communication skills and strategic messaging, graduates can work in PR agencies or corporate settings, managing media relations, drafting press releases, and shaping public perception of brands and organizations.

7. E-commerce Manager: The program equips graduates to excel in roles focused on e-commerce management, including optimizing online platforms, analyzing user behavior, and implementing digital strategies to drive online sales.

8. Marketing Consultant: Graduates may choose to work as independent consultants, offering expertise in marketing strategy, market analysis, and digital marketing to businesses seeking external marketing support and insights.

9. Sales Manager: Some graduates may pursue careers in sales management, leveraging their marketing knowledge to lead sales teams, develop sales strategies, and drive revenue growth.