MSc International Finance & Investment
The MSc International Finance & Investment program at Leeds Beckett University is d...
BA (Hons) Public Relations and Brand Communication
The Rose Bowl, City Campus
INTAKE: September
Program Overview
Leeds Beckett University offers a dynamic BA (Hons) Public Relations and Brand Communication program aimed at preparing students for successful careers in the fast-paced world of public relations (PR) and brand communication. This undergraduate degree provides students with a comprehensive understanding of PR strategies, media relations, digital communication, and brand management. The program emphasizes hands-on learning, industry-relevant skills, and creative problem-solving, preparing students to thrive in diverse roles within the PR and marketing communications industry.
Curriculum: The curriculum of the BA (Hons) Public Relations and Brand Communication program at Leeds Beckett University is designed to cover key areas of PR theory and practice, as well as brand management and strategic communication. Students study core modules in PR principles, media relations, digital marketing, crisis communication, and campaign planning. They also have the opportunity to choose from a range of elective modules that align with their interests and career goals, such as corporate communication, event management, social media marketing, or global branding. The curriculum integrates theoretical study with practical projects, case studies, and industry simulations, allowing students to develop their skills in real-world contexts.
Research Focus: Leeds Beckett University is committed to research excellence in the field of public relations and communication. Faculty members conduct research on topics such as PR strategy, media representation, stakeholder engagement, and brand communication. Students have the opportunity to engage with research through coursework, independent study projects, and research assistantships, gaining valuable insights into current industry trends, emerging technologies, and best practices in PR and brand communication.
Industry Engagement: The BA (Hons) Public Relations and Brand Communication program at Leeds Beckett University places a strong emphasis on industry engagement and practical experience. Students have the opportunity to undertake work placements or internships with PR agencies, marketing firms, media organizations, or corporate communication departments. The university collaborates with industry partners to provide guest lectures, industry workshops, networking events, and live client projects, allowing students to gain hands-on experience, build professional networks, and enhance their employability upon graduation.
Global Perspective: Leeds Beckett University promotes a global perspective on public relations and brand communication, recognizing the importance of cultural, social, and international dimensions in communication practices. The program integrates modules that explore global PR trends, cross-cultural communication, international branding strategies, and ethical considerations in PR practice. Students have the opportunity to engage with case studies and examples from different cultural contexts, preparing them to work effectively in diverse global markets and contribute to global communication initiatives.
Location
The Rose Bowl, City Campus
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 79, with a minimum of 17 in each component.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.
Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.
Graduates of the BA (Hons) Public Relations and Brand Communication program from Leeds Beckett University are well-equipped to pursue diverse and exciting career opportunities in the field of public relations, marketing communication, and brand management.
Public Relations Officer/Manager: Graduates may work as public relations officers or managers, responsible for developing and implementing PR strategies to enhance the reputation and visibility of organizations or brands. They manage media relations, draft press releases, organize press events, and oversee social media communication to effectively communicate key messages to target audiences.
Brand Manager: Graduates may pursue careers as brand managers, responsible for developing and managing the brand identity, positioning, and messaging of products or services. They conduct market research, develop brand strategies, create brand campaigns, and monitor brand performance to ensure alignment with business objectives and customer expectations.
Digital Marketing Specialist: Graduates with expertise in digital communication and social media may work as digital marketing specialists. They develop and implement digital marketing campaigns across various online platforms, including social media, websites, and email marketing. Digital marketing specialists analyze campaign performance, optimize digital content, and engage with online audiences to drive brand awareness and customer engagement.
Corporate Communications Manager: Graduates may work as corporate communications managers, responsible for managing internal and external communication for organizations. They develop communication strategies, draft corporate messaging, handle crisis communication, and maintain relationships with stakeholders, including employees, investors, and the media, to promote transparency and enhance corporate reputation.
Media Relations Specialist: Graduates may specialize in media relations, working as media relations specialists or press officers. They cultivate relationships with journalists and media outlets, pitch story ideas, coordinate interviews, and respond to media inquiries to generate positive media coverage and manage organizational reputation in the media.
Event Manager: Graduates may pursue careers as event managers, organizing and coordinating public relations events, product launches, press conferences, and promotional activities. They manage event logistics, coordinate with vendors and suppliers, and ensure that events are executed smoothly and effectively to achieve communication objectives and enhance brand visibility.
Content Marketing Manager: Graduates may work as content marketing managers, responsible for creating and distributing compelling content across various channels to engage target audiences and drive brand awareness. They develop content strategies, produce content such as articles, videos, and infographics, and analyze content performance to optimize marketing campaigns and achieve business goals.
Social Media Manager: Graduates with expertise in social media may work as social media managers, overseeing the social media presence and engagement of organizations or brands. They develop social media strategies, create content calendars, monitor social media channels, and engage with followers to build brand loyalty and foster positive relationships with online communities.
Public Affairs Specialist: Graduates may work in public affairs roles, representing organizations or brands in interactions with government agencies, policymakers, and regulatory bodies. They monitor legislative developments, advocate for organizational interests, and develop public affairs strategies to influence public policy and regulatory outcomes.
