MSc Digital Marketing
The MSc in Digital Marketing program at the University of Chester is designed to equip ...
BA (Hons) International Tourism Management with a Language (French or Spanish)
Queens Park Campus, Chester
INTAKE: September
Program Overview
The BA (Hons) International Tourism Management with a Language program at the University of Chester offers students a unique opportunity to combine the study of international tourism management with proficiency in either French or Spanish language and culture. This innovative program is designed to equip students with the essential skills and knowledge required to excel in the global tourism industry, particularly in international markets where multilingualism is valued. Students explore key aspects of tourism management, including destination development, marketing strategies, sustainable tourism practices, and cross-cultural communication. The addition of language modules enhances students' ability to interact effectively with tourists and industry stakeholders from diverse linguistic backgrounds. Through a combination of theoretical learning, practical experiences, and language proficiency, graduates emerge as well-rounded professionals ready to pursue careers in tourism management, destination marketing, hospitality, and international business.
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Tourism Management Foundation: The program provides a solid foundation in tourism management principles, covering topics such as tourism economics, policy, planning, and destination management. Students gain a comprehensive understanding of the tourism industry's dynamics and challenges.
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Language Proficiency: Students choose either French or Spanish as their language of focus and undertake language modules throughout the program. This equips them with language skills crucial for engaging with international tourists and industry professionals.
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Cross-Cultural Communication: Emphasis is placed on developing strong cross-cultural communication skills. Students learn to navigate cultural differences, understand diverse perspectives, and tailor tourism experiences to international audiences.
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International Tourism Markets: The program prepares students to thrive in international tourism markets by providing insights into global trends, market analysis, and strategic approaches to tourism development and marketing.
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Practical Experience: Students have opportunities to gain practical experience through industry placements, study abroad programs, or collaborative projects with tourism businesses. This hands-on learning enhances their employability and industry readiness.
Location
Queens Park Campus, Chester
Score
IELTS: 6
Tuition Fee
£ 13950
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.
English Language Proficiency:
- IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
- TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
- PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity.
International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.
Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.
Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.
Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.
Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.
Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) International Tourism Management with a Language (French or Spanish) program from the University of Chester are well-prepared for diverse and exciting career opportunities in the global tourism and hospitality industry. This program equips students with a blend of tourism management expertise and language proficiency, making them valuable assets in international tourism markets.
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International Tourism Manager: Graduates can pursue roles as tourism managers overseeing the operations, marketing, and strategic development of tourism businesses, attractions, or destination management organizations in international contexts. They focus on enhancing visitor experiences and driving sustainable tourism practices.
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Destination Marketing Specialist: Careers in destination marketing involve promoting tourist destinations to international audiences through strategic marketing campaigns, digital media, and partnerships with travel agencies. Graduates leverage language skills to engage with diverse markets effectively.
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Language Specialist in Tourism: Utilizing language proficiency, graduates can work as language specialists within tourism businesses, facilitating communication with foreign tourists, managing international partnerships, or providing language-specific services.
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Event Manager: Graduates can pursue roles in event management within the tourism sector, planning and organizing tourism-related events such as conferences, festivals, or corporate retreats to attract tourists and enhance destination appeal.
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Tour Operator or Travel Consultant: Graduates may work in tour operations, designing and coordinating travel packages, organizing tours, and providing personalized travel advice to international clients. Language skills enable effective communication with clients from different linguistic backgrounds.
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Hospitality Manager: Opportunities exist in hospitality management within hotels, resorts, or accommodation establishments catering to international guests. Graduates oversee guest services, staff management, and operational efficiency to ensure exceptional customer experiences.
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Cultural Tourism Specialist: Focusing on cultural tourism experiences, graduates can work in roles that involve heritage management, cultural event planning, or promoting cultural tourism initiatives.
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Sustainable Tourism Consultant: With a focus on sustainability, graduates can advise tourism businesses and destinations on implementing environmentally friendly practices, community engagement initiatives, and responsible tourism strategies.
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Tourism Policy Analyst: Graduates may work in government agencies, NGOs, or research institutions analyzing tourism policies, regulations, and industry trends to inform strategic decision-making and policy development.
