MSc International Finance & Investment
The MSc International Finance & Investment program at Leeds Beckett University is d...
BA (Hons) Marketing with Advertising Management
Leeds Beckett - City Campus
INTAKE: September
Program Overview
Leeds Beckett University's BA (Hons) Marketing with Advertising Management program offers students a comprehensive education in both marketing and advertising disciplines. This program is designed to equip students with the knowledge, skills, and practical experience needed to pursue successful careers in the dynamic and competitive fields of marketing and advertising. Students study a range of core marketing concepts, including consumer behavior, market research, branding, and digital marketing, while also gaining specialized knowledge in advertising strategy, creative advertising, media planning, and campaign management. The program emphasizes hands-on learning, real-world projects, and industry-relevant experiences to prepare graduates for the challenges and opportunities of the marketing and advertising industries.
Curriculum: The curriculum of the BA (Hons) Marketing with Advertising Management program at Leeds Beckett University is structured to provide students with a balanced blend of marketing and advertising courses. Core modules cover fundamental topics such as marketing theory, marketing communications, and marketing strategy development, providing students with a solid foundation in marketing principles. Specialized modules focus on advertising management, creative advertising, media planning, and advertising campaign execution, allowing students to develop expertise in advertising strategy, consumer engagement, and brand communication. The program also incorporates practical projects, case studies, and industry placements to ensure that students gain hands-on experience and practical skills relevant to both marketing and advertising roles.
Research Focus: Research is an integral component of the BA (Hons) Marketing with Advertising Management program at Leeds Beckett University. Students have the opportunity to engage in marketing and advertising research projects that explore consumer behavior, advertising effectiveness, and market trends. Research projects may involve designing and conducting surveys, analyzing advertising campaigns, and evaluating consumer responses to advertising messages. Through research, students develop critical thinking skills, analytical abilities, and a deeper understanding of marketing and advertising concepts and methodologies, preparing them for success in both academic and professional contexts within the marketing and advertising industries.
Industry Engagement: Leeds Beckett University emphasizes industry engagement as a key aspect of the BA (Hons) Marketing with Advertising Management program. Students have the opportunity to interact with marketing and advertising professionals, agencies, and organizations through guest lectures, industry workshops, and work placements. Industry engagement activities provide students with insights into current marketing and advertising practices, industry trends, and career opportunities in marketing communications, advertising agencies, media planning, and brand management. Students may also have the opportunity to work on real-world advertising campaigns or participate in advertising competitions, gaining valuable experience and building professional networks within the marketing and advertising industries.
Global Perspective: The BA (Hons) Marketing with Advertising Management program at Leeds Beckett University incorporates a global perspective by examining marketing and advertising practices in diverse cultural, economic, and social contexts. Students study international marketing strategies, cross-cultural consumer behavior, and global advertising trends, considering the impact of globalization on advertising strategies and brand communication. Optional modules may include opportunities for studying global advertising markets, conducting international advertising campaigns, or participating in study abroad programs, allowing students to gain firsthand experience in global advertising environments and develop a nuanced understanding of the complexities of advertising in a globalized world.
Location
Leeds Beckett - City Campus
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 79, with a minimum of 17 in each component.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.
Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.
Graduates of Leeds Beckett University's BA (Hons) Marketing with Advertising Management program are well-positioned to pursue diverse and rewarding careers in marketing, advertising, media planning, and related fields.
Advertising Account Manager: Advertising account managers work for advertising agencies, serving as the main point of contact between the agency and its clients. They develop strong client relationships, understand clients' marketing objectives, and oversee the execution of advertising campaigns from inception to completion. Account managers liaise with creative teams, media planners, and other agency departments to ensure that advertising campaigns meet client expectations and deliver measurable results.
Marketing Communications Specialist: Marketing communications specialists develop and implement integrated marketing communication strategies to promote products, services, or brands. They coordinate various communication channels, including advertising, public relations, social media, and content marketing, to reach target audiences and achieve marketing objectives. Marketing communications specialists may work in-house for companies, marketing agencies, or public relations firms, managing campaigns and engaging with stakeholders to enhance brand visibility and reputation.
Media Planner/Buyer: Media planners and buyers are responsible for identifying the most effective media channels to reach target audiences and negotiating advertising placements with media outlets. They analyze audience demographics, media consumption habits, and market trends to develop media plans that maximize reach and engagement within budget constraints. Media planners/buyers collaborate with advertising agencies, marketing teams, and media vendors to optimize advertising campaigns and ensure that advertising messages are delivered to the right audience at the right time.
Brand Manager: Brand managers oversee the development and management of brand identities for products or services. They conduct market research, analyze consumer insights, and develop brand strategies that differentiate products in competitive markets. Brand managers collaborate with advertising agencies, creative teams, and cross-functional departments to execute brand campaigns, maintain brand consistency, and drive brand equity through effective brand storytelling and communication.
Digital Marketing Specialist: Digital marketing specialists leverage digital channels such as social media, search engines, email, and websites to reach and engage target audiences online. They develop digital marketing strategies, create content, and manage online advertising campaigns to drive website traffic, generate leads, and increase conversions. Digital marketing specialists analyze data metrics and user behavior to optimize digital marketing campaigns and achieve marketing objectives in the digital space.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitor activities to inform marketing and advertising strategies. They design research studies, conduct surveys, and analyze data using statistical methods and software tools to generate insights and recommendations for marketing and advertising campaigns. Market research analysts work in-house for companies, marketing agencies, or market research firms, providing valuable insights to support decision-making and drive business growth.
Public Relations Specialist: Public relations specialists manage communication between organizations and their stakeholders to maintain a positive brand image and reputation. They develop PR strategies, create press releases, and organize media events to generate positive publicity and enhance brand visibility. Public relations specialists also manage crisis communications and respond to media inquiries to mitigate reputational risks and protect brand integrity.
Social Media Manager: Social media managers oversee the planning, execution, and management of social media campaigns to build brand awareness, engage audiences, and drive customer acquisition and retention. They develop social media strategies, create content calendars, and monitor social media channels to respond to comments, messages, and trends in real-time. Social media managers analyze social media metrics and user engagement data to optimize social media campaigns and achieve marketing objectives.
Content Marketing Manager: Content marketing managers develop and execute content strategies to attract and engage target audiences through valuable, relevant content. They oversee the creation and distribution of content across various channels, including blogs, websites, social media, and email newsletters, to drive brand awareness, website traffic, and lead generation. Content marketing managers collaborate with creative teams, writers, and designers to produce high-quality content that resonates with target audiences and supports marketing and advertising goals.
