MSc International Finance & Investment
The MSc International Finance & Investment program at Leeds Beckett University is d...
BA (Hons) Marketing Management
Leeds Beckett - City Campus
INTAKE: September
Program Overview
Leeds Beckett University's BA (Hons) Marketing Management program offers students a comprehensive education in the theory, principles, and practices of marketing. This program is designed to equip students with the knowledge, skills, and practical experience needed to pursue a successful career in marketing or related fields. Students study a range of core marketing concepts, including consumer behavior, market research, branding, digital marketing, and strategic marketing management. The program emphasizes hands-on learning, real-world case studies, and industry-relevant projects to prepare graduates for the dynamic and evolving field of marketing.
Curriculum: The curriculum of the BA (Hons) Marketing Management program at Leeds Beckett University is structured to provide students with a solid foundation in marketing principles while allowing for flexibility and specialization. Core modules cover fundamental topics such as marketing theory, marketing communications, marketing research methods, and marketing strategy development. Students also have the opportunity to choose from a range of elective modules, allowing them to tailor their studies to their interests and career goals. Elective modules may cover areas such as social media marketing, brand management, international marketing, or digital marketing analytics, providing students with a comprehensive understanding of contemporary marketing practices and emerging trends.
Research Focus: Research is an integral component of the BA (Hons) Marketing Management program at Leeds Beckett University. Students have the opportunity to engage in marketing research projects that explore consumer behavior, market trends, and marketing effectiveness. Research projects may involve designing and conducting surveys, analyzing data, and interpreting research findings to develop marketing strategies and recommendations. Through research, students develop critical thinking skills, analytical abilities, and a deeper understanding of marketing concepts and methodologies, preparing them for success in the marketing profession.
Industry Engagement: Leeds Beckett University emphasizes industry engagement as a key aspect of the BA (Hons) Marketing Management program. Students have the opportunity to interact with marketing professionals, industry practitioners, and marketing organizations through guest lectures, networking events, and industry placements. Industry engagement activities provide students with insights into current marketing practices, industry trends, and career opportunities in marketing. Students may also have the opportunity to work on real-world marketing projects or participate in marketing competitions, gaining valuable experience and building professional networks within the marketing industry.
Global Perspective: The BA (Hons) Marketing Management program at Leeds Beckett University incorporates a global perspective by examining marketing principles and practices in diverse cultural, economic, and social contexts. Students study international marketing strategies, cross-cultural consumer behavior, and global market trends, considering the impact of globalization on marketing strategies and consumer preferences. Optional modules may include opportunities for studying international markets, conducting market research in different cultural contexts, or participating in study abroad programs, allowing students to gain firsthand experience in global marketing environments and develop a nuanced understanding of the complexities of marketing in a globalized world.
Location
Leeds Beckett - City Campus
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 79, with a minimum of 17 in each component.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.
Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.
Graduates of Leeds Beckett University's BA (Hons) Marketing Management program are well-equipped to pursue rewarding careers in various sectors of the marketing industry.
Marketing Manager: Graduates may work as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. Marketing managers analyze market trends, identify target audiences, and create marketing campaigns that effectively reach and engage customers. They collaborate with cross-functional teams, including sales, advertising, and product development, to achieve business objectives and drive revenue growth.
Brand Manager: Brand managers are responsible for managing and promoting the brand identity of products or services. They develop brand strategies, oversee advertising and promotional activities, and monitor brand performance metrics. Brand managers work to enhance brand visibility, build brand loyalty, and differentiate products in competitive markets.
Digital Marketing Specialist: Digital marketing specialists leverage digital channels such as social media, email, and search engines to reach target audiences and drive online engagement. They develop digital marketing campaigns, optimize website content for search engines (SEO), and analyze digital analytics data to measure campaign effectiveness and optimize marketing strategies.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitor activities to inform marketing strategies and decision-making. They conduct surveys, interviews, and focus groups, and utilize statistical analysis software to interpret data and generate insights that guide marketing efforts and product development initiatives.
Advertising Account Executive: Advertising account executives work for advertising agencies, managing client relationships and coordinating advertising campaigns. They liaise with clients to understand their marketing objectives, develop creative briefs, and oversee the execution of advertising campaigns across various media channels, such as television, radio, print, and digital platforms.
Social Media Manager: Social media managers are responsible for managing and curating content on social media platforms to build brand awareness, engage audiences, and drive customer engagement. They develop social media strategies, create content calendars, and monitor social media channels to respond to comments, messages, and trends in real-time.
Marketing Consultant: Marketing consultants provide strategic advice and expertise to businesses seeking to improve their marketing effectiveness. They conduct marketing audits, develop marketing plans, and provide recommendations on areas such as market positioning, target audience segmentation, and competitive analysis. Marketing consultants may work independently or for consulting firms, serving clients across various industries.
Public Relations Specialist: Public relations specialists manage communication between organizations and the public to maintain a positive brand image and reputation. They create press releases, organize media events, and respond to media inquiries to ensure accurate and favorable coverage of their organization's activities. Public relations specialists also manage crisis communications and develop strategies to address negative publicity or reputational risks.
E-commerce Manager: E-commerce managers oversee the online sales and marketing activities of businesses operating in the e-commerce sector. They manage e-commerce platforms, optimize product listings, and implement online marketing strategies to drive website traffic, increase conversions, and maximize online sales revenue.
Event Marketing Coordinator: Event marketing coordinators plan and execute marketing events such as product launches, trade shows, and promotional activations to raise brand awareness and generate leads. They coordinate event logistics, manage vendor relationships, and develop marketing collateral to support event objectives and drive attendee engagement.
