MSc International Finance & Investment
The MSc International Finance & Investment program at Leeds Beckett University is d...
BA (Hons) Fashion Marketing
Leeds Beckett - City Campus
INTAKE: September
Program Overview
Leeds Beckett University offers an esteemed undergraduate program, the BA (Hons) Fashion Marketing, designed to provide students with a comprehensive understanding of the fashion industry from a marketing perspective. This program combines theoretical knowledge with practical skills, preparing students for diverse roles within the dynamic and competitive fashion sector. Through a combination of coursework, industry projects, and experiential learning opportunities, students gain insights into consumer behavior, brand management, fashion promotion, retail management, and digital marketing strategies.
Curriculum: The curriculum of the BA (Hons) Fashion Marketing program at Leeds Beckett University is carefully crafted to provide students with a well-rounded education in fashion marketing principles and practices. Courses cover a wide range of topics, including fashion business, marketing strategy, brand management, trend analysis, consumer behavior, retail management, visual merchandising, digital marketing, and social media management. Students have the opportunity to apply theoretical concepts to real-world fashion marketing challenges through case studies, projects, and internships, enhancing their practical skills and industry readiness.
Research Focus: Research is a fundamental aspect of the BA (Hons) Fashion Marketing program at Leeds Beckett University. Students are encouraged to engage in research projects that explore various aspects of fashion marketing, including market trends, consumer preferences, branding strategies, and digital marketing innovations. Through research, students develop critical thinking skills, analytical abilities, and a deeper understanding of the fashion industry, enabling them to identify opportunities, anticipate market changes, and develop effective marketing strategies that resonate with target audiences.
Industry Engagement: Leeds Beckett University is committed to providing students with opportunities for industry engagement and professional development. The BA (Hons) Fashion Marketing program offers numerous opportunities for students to connect with industry professionals, gain practical experience, and build valuable networks within the fashion industry. This may include guest lectures, workshops, industry projects, internships, and participation in fashion events and trade shows. By engaging directly with industry practitioners, students gain insights into industry trends, best practices, and career pathways, enhancing their employability and industry readiness upon graduation.
Global Perspective: The BA (Hons) Fashion Marketing program at Leeds Beckett University promotes a global perspective by examining the fashion industry within a broader cultural, social, and economic context. While the curriculum includes a focus on UK fashion markets and brands, students also explore international fashion markets, global consumer trends, and cross-cultural marketing strategies. Additionally, students may have the opportunity to participate in international study trips, exchange programs, or collaborations with international fashion companies, allowing them to gain insights into global fashion dynamics and expand their professional networks on a global scale.
Location
Leeds Beckett - City Campus
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 79, with a minimum of 17 in each component.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.
Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.
Graduates of Leeds Beckett University's BA (Hons) Fashion Marketing program are equipped with a diverse skill set and industry knowledge, paving the way for exciting career opportunities within the fashion and marketing sectors.
Fashion Marketing Manager: Many graduates pursue careers as fashion marketing managers, leading marketing teams for fashion brands, retailers, or agencies. Fashion marketing managers are responsible for developing and executing marketing strategies, overseeing advertising campaigns, managing social media and digital marketing initiatives, and analyzing market trends to drive brand awareness, customer engagement, and sales growth.
Brand Manager: Graduates may work as brand managers for fashion companies, responsible for developing and maintaining brand identities, positioning, and messaging strategies. Brand managers collaborate with cross-functional teams to ensure brand consistency across all marketing channels, create brand assets and collateral, and monitor brand performance to strengthen brand equity and loyalty among target consumers.
Digital Marketing Specialist: With the rise of digital channels in fashion marketing, graduates may pursue careers as digital marketing specialists, focusing on online and e-commerce strategies. Digital marketing specialists develop and implement digital marketing campaigns, manage website content and user experience, optimize search engine visibility, and analyze digital metrics to drive traffic, conversions, and revenue for fashion brands and retailers.
Social Media Manager/Influencer Relations Manager: Graduates may specialize in social media marketing, working as social media managers or influencer relations managers for fashion brands or agencies. Social media managers oversee social media strategy and content creation, engage with followers, and monitor social media trends and conversations. Influencer relations managers identify and collaborate with social media influencers to amplify brand messaging and reach target audiences.
Retail Buyer/Merchandiser: Some graduates may pursue careers as retail buyers or merchandisers for fashion retailers or e-commerce platforms. Retail buyers are responsible for selecting and purchasing fashion products for retail sale, while merchandisers analyze sales data, monitor inventory levels, and plan product assortments to optimize sales performance and meet customer demand in physical and online retail environments.
Fashion Public Relations (PR) Specialist: Graduates may work in fashion public relations, managing communication and publicity efforts for fashion brands, designers, or retailers. Fashion PR specialists develop PR campaigns, pitch stories to media outlets, coordinate press events and fashion shows, and cultivate relationships with journalists, influencers, and celebrities to generate positive media coverage and brand exposure.
Fashion Event Planner/Coordinator: For graduates with a passion for events and experiential marketing, careers as fashion event planners or coordinators offer exciting opportunities. Fashion event planners organize and execute fashion shows, product launches, store openings, and other promotional events to showcase fashion brands and engage with customers, influencers, and stakeholders.
Fashion Entrepreneur/Start-up Founder: Some graduates may choose to launch their own fashion businesses or start-ups, leveraging their knowledge and skills in fashion marketing to pursue entrepreneurial ventures. Fashion entrepreneurs may establish fashion brands, online boutiques, fashion consulting firms, or fashion-related technology platforms, creating innovative and disruptive solutions in the fashion industry.
