MSc International Finance & Investment
The MSc International Finance & Investment program at Leeds Beckett University is d...
BA (Hons) Marketing and Public Relations
Leeds Beckett - City Campus
INTAKE: September
Program Overview
The BA (Hons) Marketing and Public Relations program at Leeds Beckett University offers students a comprehensive education in the fields of marketing and public relations, equipping them with the knowledge and skills needed to thrive in dynamic and competitive industries. This program combines theoretical foundations with practical applications, preparing graduates for diverse career opportunities in marketing, public relations, advertising, and corporate communications.
Curriculum: The curriculum of the BA (Hons) Marketing and Public Relations program is designed to cover key areas of marketing, public relations, and strategic communication. Students study core modules in marketing principles, consumer behavior, brand management, and public relations strategies, as well as specialized courses focusing on media relations, digital marketing, campaign planning, and crisis communication. Practical projects, case studies, and industry placements provide students with hands-on experience and real-world insights into the challenges and opportunities of the marketing and public relations industries.
Research Focus: Leeds Beckett University encourages students to engage in research and critical inquiry within the BA (Hons) Marketing and Public Relations program, fostering a culture of innovation and intellectual curiosity. Faculty members conduct research in various areas of marketing and public relations, including market trends, consumer insights, media effects, and communication strategies. Students have the opportunity to participate in research projects, develop research skills, and contribute to advancing knowledge in the field through independent study, group projects, and research seminars.
Industry Engagement: The BA (Hons) Marketing and Public Relations program emphasizes industry engagement to ensure that students are equipped with the practical skills and industry insights required for successful careers in marketing and public relations. The university collaborates with leading marketing agencies, public relations firms, and corporate partners to provide students with opportunities for internships, industry placements, and guest lectures delivered by industry professionals. These industry partnerships enable students to gain practical experience, build professional networks, and develop a deep understanding of the latest trends and practices in marketing and public relations.
Global Perspective: Leeds Beckett University promotes a global perspective within the BA (Hons) Marketing and Public Relations program, recognizing the international nature of the marketing and public relations industries and the interconnectedness of global markets and media landscapes. Students are encouraged to explore global marketing trends, cultural differences, and cross-cultural communication strategies, preparing them for careers in a multicultural and globalized world. The curriculum may include modules on international marketing, cross-cultural communication, and global public relations, providing students with a broad understanding of the global dynamics shaping marketing and public relations practices.
Location
Leeds Beckett - City Campus
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 79, with a minimum of 17 in each component.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.
Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.
Graduates of the BA (Hons) Marketing and Public Relations program at Leeds Beckett University are well-equipped to pursue diverse and rewarding career opportunities in the fields of marketing, public relations, advertising, and corporate communication. With a strong foundation in both marketing principles and public relations strategies, graduates can explore a wide range of roles in various industries and sectors.
Marketing Specialist: Graduates may pursue careers as marketing specialists, working for companies, agencies, or marketing consultancies to develop and implement marketing campaigns, strategies, and initiatives. Marketing specialists analyze market trends, identify target audiences, and create compelling marketing materials across different channels, including digital media, social media, print, and events, to promote products, services, or brands and drive customer engagement and sales.
Public Relations Officer: Graduates can work as public relations officers, managing communication and relationships between organizations and their stakeholders, including the media, customers, investors, and the public. Public relations officers develop communication strategies, write press releases, organize media events, and handle crisis communication to maintain a positive public image and reputation for their clients or employers.
Digital Marketing Manager: With expertise in digital marketing strategies and techniques, graduates may pursue careers as digital marketing managers, overseeing online marketing campaigns, SEO (search engine optimization), SEM (search engine marketing), social media marketing, and content marketing efforts to reach and engage target audiences effectively. Digital marketing managers analyze data and metrics to optimize marketing performance and achieve business objectives, such as lead generation, customer acquisition, and brand awareness.
Brand Manager: Graduates can work as brand managers, responsible for developing and managing the brand identity, positioning, and messaging for products or companies. Brand managers conduct market research, develop brand strategies, and oversee brand communication efforts to differentiate products or services in the market, build brand loyalty, and enhance brand equity over time.
Advertising Executive: Graduates may pursue careers as advertising executives, working for advertising agencies, media companies, or in-house marketing departments to create and execute advertising campaigns across various media channels, including television, radio, print, outdoor, and digital. Advertising executives collaborate with clients, creative teams, and media planners to develop creative concepts, produce ad content, and deliver targeted messages to reach and influence consumers effectively.
Social Media Manager: With expertise in social media marketing and community management, graduates can work as social media managers, responsible for managing and growing social media presence and engagement for brands or organizations. Social media managers create content calendars, engage with followers, monitor social media conversations, and analyze social media metrics to drive brand awareness, customer engagement, and loyalty on social platforms.
Market Research Analyst: Graduates may pursue careers as market research analysts, conducting research and analysis to understand market trends, consumer behavior, and competitive landscapes. Market research analysts design surveys, collect data, and interpret findings to provide insights and recommendations to businesses and organizations, helping them make informed decisions and develop effective marketing strategies and campaigns.
