BA (Hons) International Tourism Management with Marketing

The BA (Hons) International Tourism Management with Marketing program at Leeds Beckett University is designed to provide students with a comprehensive understanding of the global tourism industry and the essential marketing strategies required to succeed in this dynamic field. This program combines theoretical knowledge with practical skills, preparing graduates for diverse roles within the international tourism sector.

Curriculum: The curriculum of the BA (Hons) International Tourism Management with Marketing program is carefully crafted to cover a wide range of topics relevant to the tourism and marketing industries. Students study core modules in tourism management, marketing principles, destination management, and consumer behavior, alongside specialized courses focusing on international tourism trends, sustainable tourism development, digital marketing, and tourism branding. Practical modules, industry projects, and internships provide students with hands-on experience and real-world insights into the complexities of managing and marketing tourism businesses in a global context.

Research Focus: Leeds Beckett University fosters a culture of research and innovation within the BA (Hons) International Tourism Management with Marketing program, encouraging students to engage in critical inquiry and applied research related to the tourism industry. Faculty members conduct research projects on various topics, including destination marketing, tourist behavior, tourism policy, and sustainable tourism practices. Students have the opportunity to participate in research activities, gaining valuable research skills and contributing to the advancement of knowledge in the field.

Industry Engagement: The BA (Hons) International Tourism Management with Marketing program emphasizes industry engagement to ensure that students are equipped with the practical skills and industry insights required for successful careers in the tourism sector. The university collaborates with leading tourism organizations, travel agencies, hotel chains, and destination marketing boards to provide students with opportunities for internships, industry placements, and guest lectures delivered by industry professionals. These industry partnerships enable students to gain practical experience, build professional networks, and develop a deep understanding of the challenges and opportunities facing the tourism industry.

Global Perspective: Leeds Beckett University promotes a global perspective within the BA (Hons) International Tourism Management with Marketing program, recognizing the international nature of the tourism industry and the interconnectedness of global tourism markets. Students are encouraged to explore international tourism trends, cross-cultural communication, and global marketing strategies, preparing them for careers in a multicultural and diverse industry. The curriculum may include modules on international destination management, tourism economics, cultural tourism, and global tourism issues, providing students with a broad understanding of the global tourism landscape and the skills to navigate it successfully.

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum score of 79, with a minimum of 17 in each component.
• PTE Academic: A minimum overall score of 54 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.

Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.

Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.

Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.

Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.

Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.

Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.

Graduates of the BA (Hons) International Tourism Management with Marketing program at Leeds Beckett University have a wide range of career opportunities in the global tourism industry, combining management skills with marketing expertise to pursue diverse roles across various sectors.

Tourism Marketing Manager: Graduates with a focus on marketing within the tourism industry can pursue careers as tourism marketing managers, responsible for developing and implementing marketing strategies to promote destinations, attractions, and tourism businesses. They work closely with tourism boards, travel agencies, hotels, and tour operators to attract visitors, increase bookings, and enhance the destination's brand image through digital marketing, advertising campaigns, and promotional events.

Destination Manager: Destination managers oversee the strategic development and management of tourist destinations, ensuring sustainable growth and visitor satisfaction. Graduates with a strong background in tourism management and marketing can pursue careers as destination managers, working for destination management organizations, local governments, or tourism boards to plan and coordinate destination marketing efforts, infrastructure development, and visitor experience initiatives.

Tour Operations Manager: Tour operations managers are responsible for planning, organizing, and coordinating travel itineraries and services for tour groups and individual travelers. Graduates with expertise in tourism management and marketing can pursue careers as tour operations managers, working for tour operators, travel agencies, or online travel platforms to design and market tour packages, negotiate contracts with suppliers, and ensure the smooth operation of tours and travel services.

Hospitality Manager: Graduates with a focus on hospitality management within the tourism industry can pursue careers as hospitality managers, overseeing the operations of hotels, resorts, restaurants, and other accommodation establishments. They are responsible for ensuring high-quality guest experiences, managing staff, optimizing revenue, and implementing marketing strategies to attract and retain customers.

Event Coordinator: Event coordinators specialize in planning and organizing events, conferences, and festivals to attract tourists and enhance destination appeal. Graduates with skills in event management and marketing can pursue careers as event coordinators, working for event management companies, convention bureaus, or tourism organizations to plan and execute a wide range of events, from corporate meetings and incentive trips to cultural festivals and sports events.

Tourism Consultant: Tourism consultants provide expert advice and strategic guidance to tourism businesses, government agencies, and destination management organizations. Graduates with a deep understanding of tourism management and marketing principles can pursue careers as tourism consultants, helping clients develop sustainable tourism strategies, improve visitor experiences, and capitalize on market opportunities through market research, destination analysis, and strategic planning.

Sustainability Manager: With growing awareness of the environmental and social impacts of tourism, there is an increasing demand for sustainability managers within the tourism industry. Graduates with a focus on sustainable tourism management and marketing can pursue careers as sustainability managers, working to implement sustainable practices, reduce environmental footprint, and promote responsible tourism development within destinations, hotels, and tourism businesses.