MSc International Finance & Investment
The MSc International Finance & Investment program at Leeds Beckett University is d...
BA (Hons) Business Management with Marketing
Leeds Beckett - City Campus
INTAKE: September
Program Overview
The BA (Hons) Business Management with Marketing program at Leeds Beckett University offers students a comprehensive understanding of business management principles with a specialized focus on marketing strategies and techniques. This program equips students with the knowledge and skills required to succeed in various marketing roles across different industries.
Curriculum: The curriculum of the BA (Hons) Business Management with Marketing program covers a wide range of subjects essential for understanding both business management and marketing. Students study core topics such as strategic management, consumer behavior, market research, branding, digital marketing, and advertising. In addition to marketing-focused modules, the program includes courses on business strategy, finance, human resource management, and operations management to provide students with a holistic understanding of business operations.
Research Focus: Leeds Beckett University has a strong research focus in marketing, with faculty members conducting research in areas such as consumer psychology, marketing analytics, brand management, and digital marketing strategies. Students have the opportunity to engage with research findings, participate in research projects, and develop critical thinking and analytical skills through research-led teaching.
Industry Engagement: The university maintains close ties with the marketing industry, including marketing agencies, advertising firms, digital marketing companies, and industry associations. The BA (Hons) Business Management with Marketing program incorporates guest lectures, industry workshops, and networking events to provide students with insights into industry practices, emerging trends, and career opportunities in marketing. Industry partnerships also offer students access to professional networks, internships, and potential job placements in marketing-related roles.
Global Perspective: Leeds Beckett University promotes a global perspective in marketing education, recognizing the international nature of marketing campaigns, consumer behaviors, and market trends. The BA (Hons) Business Management with Marketing program explores global marketing strategies, cross-cultural marketing challenges, and the impact of globalization on marketing practices. Students are encouraged to consider the global implications of marketing decisions and to develop the skills and knowledge needed to work in diverse and multicultural environments.
Location
Leeds Beckett - City Campus
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 79, with a minimum of 17 in each component.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.
Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.
Graduates of the BA (Hons) Business Management with Marketing program from Leeds Beckett University have a wide range of career opportunities in various sectors where marketing expertise is valued.
Marketing Manager: Many graduates pursue careers as marketing managers, overseeing marketing campaigns, developing marketing strategies, and managing marketing teams for companies in diverse industries. Marketing managers work to promote products or services, increase brand awareness, and drive customer engagement and sales.
Digital Marketing Specialist: With expertise in digital marketing strategies and techniques, graduates may work as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), content marketing, email marketing, and pay-per-click (PPC) advertising. Digital marketing specialists help companies reach their target audience and achieve marketing objectives through digital channels.
Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining brand identity, managing brand positioning, and implementing brand marketing strategies to enhance brand equity and customer loyalty. Brand managers work to differentiate brands from competitors and create meaningful connections with consumers.
Market Research Analyst: Graduates interested in consumer behavior and market trends may pursue careers as market research analysts, conducting market research studies, analyzing data, and providing insights to support marketing decisions. Market research analysts help companies understand consumer preferences, market dynamics, and competitive landscapes.
Advertising Executive: With a focus on advertising and promotion, graduates may work as advertising executives, developing advertising campaigns, creating ad content, and coordinating advertising placements across various media channels such as television, radio, print, and digital platforms. Advertising executives work for advertising agencies, media companies, or in-house marketing departments.
Public Relations (PR) Specialist: Graduates can work as PR specialists, managing public relations campaigns, building relationships with media outlets, and creating positive public perceptions of companies or brands. PR specialists handle crisis communications, media relations, and reputation management to protect and enhance organizational reputation.
Sales Manager: Graduates interested in sales may pursue careers as sales managers, leading sales teams, developing sales strategies, and achieving sales targets for products or services. Sales managers work to identify sales opportunities, build customer relationships, and drive revenue growth for companies.
Social Media Manager: With expertise in social media marketing, graduates may work as social media managers, managing social media accounts, creating engaging content, and implementing social media strategies to increase brand visibility, engagement, and customer interaction. Social media managers work for companies in various industries, leveraging social media platforms to reach and engage target audiences.
Product Manager: Graduates interested in product development may work as product managers, responsible for managing the entire lifecycle of a product from concept to launch. Product managers collaborate with cross-functional teams to define product features, conduct market research, and develop product strategies to meet customer needs and drive product success.
Market Analyst: Graduates can work as market analysts, analyzing market trends, evaluating competitive landscapes, and identifying market opportunities for companies. Market analysts provide strategic insights and recommendations to support business decision-making and market positioning.
