MSc Accounting and financial Management
The MSc Accounting and Financial Management course at Royal Holloway University of Lond...
MSc Digital Marketing
Central London
INTAKE: Jan & Sept
Program Overview
The MSc Digital Marketing program at Royal Holloway University of London is a specialized course designed to equip students with the knowledge and skills required to succeed in the fast-paced world of digital marketing. The program combines theoretical insights with practical training, allowing students to understand the latest trends and strategies in digital marketing and apply them effectively in real-world scenarios.
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Digital Marketing Fundamentals: The program begins with an introduction to the fundamental concepts and principles of digital marketing. Students gain an understanding of the digital marketing landscape, consumer behavior in the digital age, and the role of digital channels in marketing strategy.
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Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Students learn the techniques and strategies to improve website visibility and drive organic traffic through search engines. They explore the principles of SEO, keyword research, on-page optimization, link building, and content marketing. The course also covers paid search advertising and the effective use of Google Ads for search engine marketing.
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Social Media Marketing: The program delves into the strategies and tactics for leveraging social media platforms in marketing campaigns. Students learn how to create engaging content, build a social media presence, run targeted advertising campaigns, and measure the effectiveness of social media marketing efforts.
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Content Marketing and Digital Storytelling: Students understand the importance of content in digital marketing and learn how to create compelling and relevant content that resonates with the target audience. They explore content marketing strategies, storytelling techniques, and the use of various content formats such as blog posts, videos, infographics, and podcasts.
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Digital Analytics and Data-driven Decision Making: The course covers the fundamentals of digital analytics and the use of data to drive marketing decisions. Students learn how to measure and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics. They also gain insights into customer segmentation, A/B testing, and conversion optimization.
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Mobile Marketing and App Marketing: Students explore the unique opportunities and challenges presented by mobile marketing. They learn how to optimize websites and campaigns for mobile devices, develop mobile apps, and leverage location-based marketing techniques. The course also covers app store optimization and app marketing strategies.
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E-commerce and Digital Sales: Students gain an understanding of the e-commerce landscape and the strategies for driving online sales. They learn about website design and usability, payment gateways, customer relationship management (CRM) systems, and the integration of digital marketing with e-commerce platforms.
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Digital Marketing Strategy and Planning: The program emphasizes the development of digital marketing strategies aligned with organizational goals. Students learn how to conduct market research, define target audiences, set measurable objectives, and develop comprehensive digital marketing plans.
Location
Central London
Score
IELTS: 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- PTE Academic: A minimum overall score of 61 with no individual score below 54.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Royal Holloway, University of London offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence and provide financial assistance to eligible students.
- Founder's Scholarship: This is the most prestigious scholarship at Royal Holloway, awarded to undergraduate students who demonstrate exceptional academic achievement and potential. It covers full tuition fees and provides a generous annual stipend.
- Royal Holloway Excellence Scholarship: This scholarship is awarded to undergraduate students based on their academic achievement and potential. It offers a £2,500 tuition fee waiver for each year of study.
- International Excellence Scholarship: This scholarship is specifically for international undergraduate students. It provides a tuition fee reduction of £4,000 per year for the duration of the program.
- Masters Scholarships: Royal Holloway offers a variety of scholarships for postgraduate students, including the RHUL Principal's Masters Scholarship, the RHUL International Excellence Masters Scholarship, and subject-specific scholarships.
- Sports Scholarships: These scholarships are available to students who excel in sports and have the potential to represent the university at a high level. They provide support in the form of financial assistance and access to training facilities.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
The MSc Digital Marketing program at Royal Holloway University of London prepares graduates for a wide range of career opportunities in the digital marketing field.
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Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing all aspects of digital marketing campaigns and strategies. They develop and execute marketing plans, manage budgets, analyze campaign performance, and drive business growth through digital channels.
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Social Media Manager: Graduates can specialize in social media marketing, managing social media accounts, creating engaging content, running paid advertising campaigns, and monitoring social media metrics. They play a crucial role in building brand awareness and engaging with the target audience.
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SEO Specialist: Graduates can pursue careers as SEO specialists, optimizing websites to improve search engine rankings and organic traffic. They conduct keyword research, optimize on-page elements, build backlinks, and analyze website performance using SEO tools.
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Digital Analyst: Graduates can work as digital analysts, responsible for analyzing digital marketing data, identifying trends, and providing insights to improve marketing strategies. They utilize web analytics tools, generate reports, and make data-driven recommendations.
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Content Marketing Manager: Graduates can specialize in content marketing, creating and managing content strategies to attract and engage audiences. They develop content calendars, oversee content creation, and measure the impact of content marketing efforts.
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E-commerce Manager: Graduates can pursue careers in e-commerce, managing online stores, optimizing the user experience, and driving online sales. They utilize e-commerce platforms, implement digital marketing strategies, and analyze sales data.
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Digital Consultant: Graduates can work as digital marketing consultants, providing expert advice and guidance to businesses on their digital marketing strategies. They help businesses identify opportunities, overcome challenges, and achieve their marketing goals.
The MSc Digital Marketing program at Royal Holloway University of London equips graduates with the knowledge, skills, and practical experience needed to excel in the dynamic field of digital marketing. By staying up-to-date with the latest industry trends and leveraging cutting-edge digital marketing techniques, graduates are well-positioned for successful careers in various sectors, including marketing agencies, e-commerce companies, multinational corporations, and start-ups.
