MSc Digital Marketing
The MSc in Digital Marketing program at the University of Chester is designed to equip ...
BA (Hons) Events Management and Marketing Management
Queens Park
INTAKE: September
Program Overview
The BA (Hons) Events Management and Marketing Management program at the University of Chester is designed to provide students with a comprehensive understanding of both event management and marketing principles. This innovative program equips students with the skills and knowledge needed to excel in the dynamic events industry while also preparing them for roles in marketing and promotional activities.The BA (Hons) Events Management and Marketing Management program at the University of Chester offers a dynamic learning experience that blends theoretical knowledge with practical skills, preparing students for successful careers in the vibrant events and marketing sectors. Graduates emerge with a versatile skill set, strategic mindset, and industry connections that enable them to thrive in diverse roles, from event coordination and marketing management to entrepreneurial ventures in the events industry.
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Integrated Curriculum: The program integrates core concepts of events management and marketing management, offering students a holistic view of how events are conceptualized, planned, promoted, and executed within the broader context of marketing strategy. Students gain practical insights into event planning, project management, consumer behavior, and promotional techniques.
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Industry-Relevant Skills: Through hands-on projects, workshops, and industry placements, students develop practical skills valued by employers in the events and marketing sectors. They learn to apply marketing principles to event promotion, branding, and audience engagement strategies, preparing them for varied roles in event planning agencies, corporate marketing departments, or as self-employed professionals.
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Event Planning Expertise: The program equips students with the knowledge and skills needed to plan, manage, and evaluate events of all scales and types. From corporate conferences and exhibitions to festivals and product launches, students learn to navigate logistical challenges, budgeting, risk management, and stakeholder coordination essential for successful event execution.
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Marketing Strategy Development: Understanding the role of marketing in events, students explore market research, digital marketing, content creation, and integrated marketing communications. They learn to develop strategic marketing plans tailored to different events, considering target audiences, brand positioning, and campaign effectiveness.
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Professional Development: Throughout the program, students benefit from guest lectures, networking events, and industry placements that enhance their professional development. They have opportunities to collaborate with industry partners, gaining practical insights and building a professional portfolio that showcases their skills and experiences.
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Innovation and Creativity: The curriculum encourages innovation and creativity in event design and marketing campaigns. Students explore emerging trends in experiential marketing, sustainability in events, and digital technologies shaping the industry, fostering a forward-thinking approach to event management and marketing.
Location
Queens Park
Score
IELTS: 6
Tuition Fee
£ 13450
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.
English Language Proficiency:
- IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
- TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
- PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity.
International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.
Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.
Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.
Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.
Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.
Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
The BA (Hons) Events Management and Marketing Management program equips graduates with a versatile skill set suitable for diverse roles in the events and marketing industries. With opportunities for specialization and hands-on experience, students emerge ready to contribute to the dynamic and evolving field of event management and marketing.
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Events Manager: Graduates can pursue roles as events managers, overseeing the planning, organization, and execution of various events such as conferences, exhibitions, festivals, and corporate functions. They are responsible for managing budgets, logistics, and teams to ensure successful event delivery.
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Marketing Manager: With a solid foundation in marketing principles, graduates can embark on careers as marketing managers within event management companies, businesses, or agencies. They develop marketing strategies specific to events, handle promotional campaigns, and analyze market trends to maximize event attendance and engagement.
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Event Coordinator: Entry-level positions as event coordinators allow graduates to gain practical experience in organizing and managing events. They work closely with senior event managers, handling logistical tasks, liaising with vendors, and coordinating event schedules.
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Digital Marketing Specialist: Given the importance of digital marketing in event promotion, graduates can specialize in digital marketing roles within the events industry. They develop online campaigns, manage social media platforms, and leverage digital tools to drive event awareness and participation.
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Public Relations (PR) Specialist: Graduates can explore PR roles focusing on event publicity and media relations. They craft press releases, manage media inquiries, and cultivate relationships with journalists to generate positive coverage for events.
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Brand Manager: Understanding the intersection of events and brand promotion, graduates can pursue roles as brand managers, developing and maintaining brand identities through strategic event sponsorships, activations, and collaborations.
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Entrepreneurship: Armed with business acumen and practical event management skills, some graduates may choose to start their event management or marketing consultancy firms. They can specialize in niche markets or specific event types, offering tailored services to clients.
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Sales and Sponsorship Executive: Graduates can work in sales and sponsorship roles within event organizations, securing sponsorships, partnerships, and exhibitor bookings for events. They negotiate contracts and collaborate with businesses to maximize revenue opportunities.
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Venue Manager: Careers as venue managers are also viable, overseeing the operations of event venues and ensuring the smooth execution of events hosted on-site. They handle bookings, facility management, and customer relations.
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Event Marketing Consultant: Graduates can leverage their expertise to work as event marketing consultants, advising organizations on effective event strategies, market positioning, and audience engagement techniques.
