MSc Accounting and financial Management
The MSc Accounting and Financial Management course at Royal Holloway University of Lond...
MSc Marketing
Egham Campus
INTAKE: September
Program Overview
Royal Holloway University of London offers an MSc Marketing program designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques. This program combines theoretical knowledge with practical skills, preparing students for successful careers in marketing.
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Core Marketing Concepts: The program covers fundamental marketing concepts, including market analysis, consumer behavior, branding, segmentation, targeting, and positioning. Students gain a solid foundation in understanding customer needs and preferences.
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Marketing Strategy and Planning: Students learn how to develop effective marketing strategies and create comprehensive marketing plans. They explore the process of market research, competitor analysis, and product positioning to make informed strategic decisions.
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Digital Marketing: The course emphasizes the importance of digital marketing in today's business landscape. Students learn about online advertising, social media marketing, search engine optimization (SEO), content marketing, and analytics tools. They understand how to leverage digital platforms to reach target audiences and drive business growth.
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Marketing Communications: Students learn how to effectively communicate marketing messages to different target segments. They explore advertising, public relations, sales promotion, and integrated marketing communication strategies. Students also learn how to develop compelling marketing campaigns and manage brand reputation.
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Consumer Insights and Analytics: The program equips students with the skills to gather consumer insights and analyze market data. They learn quantitative and qualitative research methods, data analysis techniques, and marketing analytics tools to make data-driven marketing decisions.
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International Marketing: Students gain an understanding of global marketing strategies and challenges. They explore international market entry strategies, cross-cultural marketing, global brand management, and ethical considerations in international marketing.
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Innovation and Entrepreneurship: The course covers innovation and entrepreneurship in the marketing context. Students learn how to identify opportunities, develop innovative marketing strategies, and launch new products or services. They also explore the role of marketing in supporting entrepreneurial ventures.
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Professional Development: The program focuses on developing students' professional skills and employability. Students have opportunities for industry networking, guest lectures, and practical projects. They also develop skills in critical thinking, problem-solving, teamwork, and presentation.
Location
Egham Campus
Score
IELTS: 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- PTE Academic: A minimum overall score of 61 with no individual score below 54.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Royal Holloway, University of London offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence and provide financial assistance to eligible students.
- Founder's Scholarship: This is the most prestigious scholarship at Royal Holloway, awarded to undergraduate students who demonstrate exceptional academic achievement and potential. It covers full tuition fees and provides a generous annual stipend.
- Royal Holloway Excellence Scholarship: This scholarship is awarded to undergraduate students based on their academic achievement and potential. It offers a £2,500 tuition fee waiver for each year of study.
- International Excellence Scholarship: This scholarship is specifically for international undergraduate students. It provides a tuition fee reduction of £4,000 per year for the duration of the program.
- Masters Scholarships: Royal Holloway offers a variety of scholarships for postgraduate students, including the RHUL Principal's Masters Scholarship, the RHUL International Excellence Masters Scholarship, and subject-specific scholarships.
- Sports Scholarships: These scholarships are available to students who excel in sports and have the potential to represent the university at a high level. They provide support in the form of financial assistance and access to training facilities.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
The MSc Marketing program at Royal Holloway University of London prepares students for a wide range of marketing careers.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing brand strategies, enhancing brand equity, and ensuring consistent brand messaging across different channels.
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Digital Marketing Specialist: Graduates can pursue careers in digital marketing, focusing on online advertising, social media marketing, content creation, and analytics. They can work for digital marketing agencies, e-commerce companies, or in-house marketing teams.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer behavior, and providing insights to inform marketing strategies.
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Advertising Executive: Graduates can work in advertising agencies, managing and implementing advertising campaigns across various media channels. They may specialize in creative development, media planning, or account management.
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Product Manager: Graduates can take on roles as product managers, overseeing the development and marketing of specific products or services. They are responsible for market analysis, product positioning, pricing, and promotion strategies.
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Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and solutions to businesses across different industries. They help clients identify market opportunities, develop marketing plans, and optimize their marketing efforts.
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Market Analyst: Graduates can pursue careers as market analysts, monitoring industry trends, analyzing market data, and providing insights to support decision-making in sales, marketing, and business development.
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Entrepreneur: Graduates with an entrepreneurial mindset can start their own marketing consultancy or venture, leveraging their marketing knowledge and skills to develop innovative marketing solutions.
The MSc Marketing program at Royal Holloway University of London provides students with the knowledge, skills, and industry exposure necessary to succeed in the dynamic field of marketing. Graduates are well-prepared to pursue diverse career opportunities in marketing, advertising, market research, digital marketing, and entrepreneurship.
