BA (Hons) Business Management and Marketing Management (with Placement Year)

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.

English Language Proficiency:

• IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
• TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
• PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity. 

International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.

Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.

Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.

Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.

Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.

Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

The BA (Hons) Business Management and Marketing Management program, offered by the University of Chester, prepares graduates for diverse and rewarding career paths in the dynamic fields of business and marketing. With a strong foundation in both business management and marketing principles, coupled with valuable industry experience gained during the placement year, graduates are well-equipped to thrive in various professional roles across different sectors.  

1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. They are responsible for analyzing market trends, identifying target audiences, and driving brand awareness to achieve business objectives.

2. Business Development Executive: With their combined expertise in business management and marketing, graduates can excel as business development executives. They work to identify new business opportunities, foster relationships with clients, and expand the company's market reach through strategic initiatives.

3. Brand Strategist: As brand strategists, graduates play a crucial role in shaping the perception and positioning of brands in the market. They develop brand identity, messaging, and positioning strategies to differentiate products or services and build strong brand equity.

4. Digital Marketing Specialist: In today's digital age, proficiency in digital marketing is highly valued. Graduates can pursue roles as digital marketing specialists, leveraging their knowledge of online marketing channels, such as social media, email, and search engine optimization (SEO), to enhance brand visibility and engage target audiences.

5. Market Research Analyst: With a strong foundation in market research methodologies, graduates can work as market research analysts, gathering and analyzing data to provide insights into consumer behavior, market trends, and competitive landscapes. They help businesses make informed decisions by providing actionable market intelligence.

6. Entrepreneur: Armed with entrepreneurial skills and business acumen, graduates may choose to start their own ventures. The program equips them with the knowledge and tools needed to develop business plans, secure funding, and navigate the complexities of launching and managing a successful business.

7. Consultant: Graduates may pursue careers as management consultants, offering strategic advice and solutions to businesses seeking to improve their performance, efficiency, and competitiveness. They provide valuable insights, recommendations, and implementation support across various business functions.

8. Sales and Marketing Coordinator: Graduates can also explore roles as sales and marketing coordinators, supporting sales teams with marketing collateral, promotional materials, and campaign execution. They bridge the gap between sales and marketing functions, ensuring cohesive strategies and effective communication.