MSc Digital Marketing
The MSc in Digital Marketing program at the University of Chester is designed to equip ...
BA (Hons) Business Management and Marketing Management
Queens Park
INTAKE: September
Program Overview
The BA (Hons) Business Management and Marketing Management program at the University of Chester offers students a comprehensive understanding of both business management principles and strategic marketing concepts. This dynamic degree program integrates core business disciplines with specialized modules in marketing management, equipping students with the knowledge and skills required to thrive in the competitive global marketplace. The curriculum is designed to develop critical thinking, analytical abilities, and practical expertise in areas essential for effective business leadership and marketing strategy.The BA (Hons) Business Management and Marketing Management program at the University of Chester is designed to empower students with a strong foundation in business fundamentals and specialized marketing expertise. By combining theoretical knowledge with practical applications, graduates are well-prepared to navigate the complexities of modern business environments and drive strategic marketing initiatives that contribute to organizational success.
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Integrated Curriculum: The program blends foundational business management courses with specialized modules in marketing management, providing students with a well-rounded education that bridges theory and practice.
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Strategic Marketing Focus: Students delve into topics such as consumer behavior, market research, branding, digital marketing, and international marketing strategies, preparing them to develop and execute effective marketing campaigns.
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Business Acumen: Through core business management modules, students gain essential skills in finance, operations, human resource management, and strategic planning, enabling them to understand the broader organizational context.
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Professional Skills Development: The program emphasizes the development of transferable skills such as communication, teamwork, problem-solving, and project management, fostering attributes that are highly valued by employers.
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Industry-Relevant Learning: Students benefit from practical learning experiences, including industry guest lectures, case studies, live projects, and work placements, which enhance employability and facilitate networking within the business and marketing sectors.
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Career Preparation: Graduates are equipped to pursue various career paths, including roles in marketing management, brand management, digital marketing, market research, sales management, and business development across diverse industries.
Location
Queens Park
Score
IELTS: 6
Tuition Fee
£ 13450
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.
English Language Proficiency:
- IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
- TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
- PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity.
International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.
Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.
Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.
Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.
Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.
Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
The combination of business management and marketing management skills acquired during this program prepares graduates for diverse career opportunities across industries. Whether in traditional business settings, digital marketing agencies, or entrepreneurial ventures, individuals with this qualification are well-positioned to contribute to organizational success and innovation in the dynamic field of business and marketing.
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Marketing Manager: Graduates can pursue roles as marketing managers, overseeing all marketing activities within an organization. This includes developing marketing strategies, managing campaigns, analyzing market trends, and implementing promotional initiatives to drive business growth.
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Brand Manager: As brand managers, individuals are responsible for building and maintaining brand equity. They develop brand strategies, manage product positioning, conduct market research, and collaborate with cross-functional teams to ensure brand consistency and relevance.
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Digital Marketing Specialist: With expertise in digital marketing, graduates can specialize in online marketing channels such as social media, search engine optimization (SEO), content marketing, email marketing, and pay-per-click (PPC) advertising. They leverage digital platforms to enhance brand visibility and engagement.
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Market Research Analyst: Market research analysts gather and analyze data to evaluate market conditions, consumer preferences, and competitive landscapes. They provide insights that inform marketing strategies, product development, and business decision-making.
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Sales Manager: Sales managers lead sales teams, set sales targets, develop sales strategies, and oversee the execution of sales plans. They collaborate closely with marketing departments to align sales efforts with broader marketing objectives.
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Business Development Executive: Graduates can pursue roles in business development, focusing on identifying growth opportunities, establishing partnerships, and expanding market reach. They play a strategic role in driving business expansion and revenue generation.
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Advertising Account Executive: In advertising agencies, account executives manage client relationships, coordinate advertising campaigns, and ensure that marketing strategies align with client objectives and budgets. They serve as a liaison between clients and creative teams.
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Retail Buyer: Some graduates may enter the retail sector as buyers, responsible for selecting merchandise, negotiating with suppliers, and analyzing consumer trends to optimize product assortments and maximize sales.
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Entrepreneurship: The program equips students with the skills and knowledge to start their own ventures or join startups. Graduates may establish their own marketing agencies, consultancy firms, or product/service-oriented businesses.
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Further Studies: The BA (Hons) Business Management and Marketing Management program also provides a solid foundation for postgraduate studies in related fields such as marketing, business administration, or strategic management.
