MSc Accounting and financial Management
The MSc Accounting and Financial Management course at Royal Holloway University of Lond...
MA International Media Management
Egham Campus
INTAKE: September
Program Overview
The MA International Media Management course at Royal Holloway, University of London provides students with a comprehensive understanding of the global media industry and equips them with the necessary skills to succeed in managerial roles. This program combines theoretical knowledge with practical insights to prepare students for the challenges and opportunities in the international media landscape.
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Media Management Principles: Students gain a solid foundation in media management principles, including strategic planning, organizational behavior, leadership, and financial management. They learn how to apply these principles to effectively manage media organizations in a global context.
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Media Economics and Policy: The course explores the economic and policy aspects of the media industry. Students study the dynamics of media markets, including advertising, subscription models, and digital platforms. They also examine the regulatory frameworks and policy issues that impact media organizations on a global scale.
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Global Media Trends: Students are introduced to the latest trends and developments in the global media industry. They analyze the impact of digital transformation, technological advancements, and changing consumer behaviors on media organizations. They also explore emerging media markets and the opportunities they present.
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Media Marketing and Audience Engagement: The program focuses on media marketing strategies and audience engagement techniques. Students learn how to identify target audiences, develop effective marketing campaigns, and use digital platforms to engage and retain audiences in the global media landscape.
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Media Production and Distribution: Students gain insights into media production and distribution processes. They explore the challenges of content creation, distribution strategies, intellectual property rights, and the role of technology in transforming media production and distribution.
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Media Analytics and Insights: The course covers the importance of data analytics in the media industry. Students learn how to analyze audience behavior, evaluate media performance, and make data-driven decisions to optimize media strategies.
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Media Ethics and Social Responsibility: The program emphasizes the ethical and social responsibility considerations in the media industry. Students examine issues such as media bias, privacy, diversity, and the role of media in shaping public opinion.
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Global Media Case Studies: Students analyze real-world case studies of global media organizations and their management strategies. They gain practical insights into the challenges and successes of media companies operating in different cultural, political, and economic contexts.
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Research Methods: Students acquire research skills that are essential for conducting independent studies in the field of media management. They learn qualitative and quantitative research methods, data collection and analysis techniques, and how to critically evaluate existing research.
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Professional Development: Throughout the course, students have access to professional development opportunities, including guest lectures from industry experts, networking events, and career workshops. They develop transferable skills such as communication, leadership, and critical thinking.
Location
Egham Campus
Score
IELTS: 6.5
Tuition Fee
£ 17600
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 65% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- PTE Academic: A minimum overall score of 61 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Royal Holloway, University of London offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence and provide financial assistance to eligible students.
- Founder's Scholarship: This is the most prestigious scholarship at Royal Holloway, awarded to undergraduate students who demonstrate exceptional academic achievement and potential. It covers full tuition fees and provides a generous annual stipend.
- Royal Holloway Excellence Scholarship: This scholarship is awarded to undergraduate students based on their academic achievement and potential. It offers a £2,500 tuition fee waiver for each year of study.
- International Excellence Scholarship: This scholarship is specifically for international undergraduate students. It provides a tuition fee reduction of £4,000 per year for the duration of the program.
- Masters Scholarships: Royal Holloway offers a variety of scholarships for postgraduate students, including the RHUL Principal's Masters Scholarship, the RHUL International Excellence Masters Scholarship, and subject-specific scholarships.
- Sports Scholarships: These scholarships are available to students who excel in sports and have the potential to represent the university at a high level. They provide support in the form of financial assistance and access to training facilities.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
The MA International Media Management program opens up a range of career prospects in the global media industry.
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Media Manager: Graduates can pursue managerial roles in media organizations, overseeing operations, strategic planning, and business development. They may work in areas such as broadcasting, publishing, advertising, or digital media.
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Marketing and Communications Manager: Graduates can work in marketing and communications roles within media companies, developing and implementing marketing strategies, managing brand image, and engaging with audiences.
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Digital Media Strategist: Graduates can specialize in digital media, working on digital marketing strategies, social media management, content creation, and audience engagement in the digital space.
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Media Consultant: Graduates can work as consultants, providing expert advice to media organizations on topics such as market trends, audience analysis, digital transformation, and strategic planning.
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Media Research Analyst: Graduates can pursue careers as research analysts, conducting market research, analyzing audience data, and providing insights to inform media strategies and decision-making.
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Media Policy and Regulatory Specialist: Graduates can work in government agencies or regulatory bodies, shaping media policies, ensuring compliance, and addressing ethical and social responsibility issues in the media industry.
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Entrepreneurship and Startups: Graduates with an entrepreneurial mindset can establish their own media ventures or work in startups, leveraging their knowledge of international media management to navigate the competitive landscape.
The MA International Media Management program at Royal Holloway, University of London equips students with the knowledge, skills, and industry insights to thrive in the dynamic and evolving global media industry.
