MSc Digital Business
The MSc in Digital Business program at the University of Salford provides students with...
BA (Hons) Fashion Business and Promotion
Manchester
INTAKE: September
Program Overview
The BA (Hons) Fashion Business and Promotion program at the University of Salford, UK, offers students a comprehensive understanding of the fashion industry and the skills needed to succeed in various roles within this dynamic field. This program combines theoretical knowledge with practical experience, providing students with insights into fashion marketing, branding, retailing, trend forecasting, and business management. With a focus on creativity, innovation, and industry relevance, the program prepares students for diverse career opportunities in fashion business and promotion.
Curriculum: The curriculum of the BA (Hons) Fashion Business and Promotion program is designed to equip students with a range of skills and knowledge relevant to the fashion industry. Students study modules such as fashion marketing, fashion buying and merchandising, brand management, retail operations, fashion promotion, trend analysis, and consumer behavior. Through lectures, workshops, projects, and industry placements, students develop practical skills in market research, trend forecasting, digital marketing, visual merchandising, and event management. The program also emphasizes critical thinking, communication, and teamwork skills, preparing students to navigate the complexities of the global fashion business.
Research Focus: The University of Salford places a strong emphasis on research within the field of fashion business and promotion. Faculty members are actively engaged in research projects exploring various aspects of the fashion industry, including consumer behavior, sustainability, digital marketing trends, and global market dynamics. Students in the BA (Hons) Fashion Business and Promotion program have the opportunity to participate in research initiatives, gaining insights into industry trends, emerging markets, and innovative strategies for fashion promotion and business development. This research focus enriches students' understanding of the fashion industry and prepares them to contribute to its future evolution.
Industry Engagement: The BA (Hons) Fashion Business and Promotion program at the University of Salford prioritizes industry engagement to ensure that students are well-prepared for careers in the fashion industry. The program maintains close links with fashion companies, retailers, agencies, and industry organizations. Guest lectures, industry workshops, networking events, and field trips provide students with opportunities to learn from professionals, gain insights into industry trends, and build connections within the fashion industry. Additionally, students have the opportunity to undertake internships and work placements, gaining valuable practical experience and industry insights.
Global Perspective: In an increasingly globalized fashion industry, the University of Salford recognizes the importance of providing students with a global perspective in their education. The BA (Hons) Fashion Business and Promotion program encourages international collaboration, cultural exchange, and cross-cultural dialogue through initiatives such as study abroad programs, international internships, and collaborations with fashion companies and institutions worldwide. By exposing students to diverse cultural perspectives, fashion markets, and business practices, the program prepares graduates to work effectively in multicultural environments and navigate global fashion trends and opportunities.
Location
Manchester
Score
IELTS 6
Tuition Fee
£ 17650
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Salford should have a minimum academic qualification of 65% or above in their respective educational systems.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 88, with a minimum of 19 in each component.
- PTE Academic: A minimum score of 64, with no component below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Salford offers a range of scholarships and financial support options to help international students pursue their studies at the university. These scholarships recognize academic excellence, encourage diversity, and provide assistance with tuition fees.
Vice-Chancellor's Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a partial tuition fee reduction of up to £5,000.
International Excellence Scholarship: This scholarship is open to international students applying for undergraduate or postgraduate programs. It provides a partial tuition fee reduction of up to £3,000.
Country-specific Scholarships: The university offers scholarships specifically tailored to students from certain countries. These scholarships may have different eligibility criteria and application processes, providing financial support to students from specific regions.
Chevening Scholarships: The University of Salford is a Chevening partner, offering scholarships to outstanding international students selected by the Chevening Scholarship program. Chevening Scholarships cover full tuition fees, living expenses, and other allowances.
Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan, offering scholarships to students from Commonwealth countries. These scholarships cover tuition fees, living expenses, and other related costs.
Santander Scholarships: The university has partnered with Santander Bank to offer scholarships to international students. These scholarships aim to support students in areas such as entrepreneurship, research, and community engagement.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) Fashion Business and Promotion program at the University of Salford are well-positioned to pursue exciting and diverse career opportunities within the fashion industry. With a combination of theoretical knowledge and practical skills in fashion marketing, branding, retailing, and business management, alumni of this program have the flexibility to explore various roles across different sectors of the fashion business.
Fashion Marketing Manager: Many graduates choose to pursue careers as fashion marketing managers, overseeing marketing campaigns, strategies, and initiatives for fashion brands, retailers, or agencies. Fashion marketing managers develop and execute marketing plans to promote products, increase brand awareness, and drive sales. They conduct market research, identify target audiences, and create engaging marketing content across various channels, including social media, digital advertising, and traditional media. Fashion marketing managers also analyze campaign performance, track market trends, and adjust strategies to meet business objectives.
Fashion Buyer/ Merchandiser: Fashion buyers and merchandisers are responsible for selecting and purchasing merchandise for retail stores, online platforms, or fashion brands. Graduates with a BA (Hons) in Fashion Business and Promotion from the University of Salford may pursue careers as fashion buyers or merchandisers, working for fashion retailers, department stores, or e-commerce companies. Fashion buyers research market trends, negotiate with suppliers, and source products that align with the brand's image and target market. Merchandisers analyze sales data, manage inventory levels, and plan product assortments to maximize profitability and meet consumer demand.
Fashion Brand Manager: Fashion brand managers oversee the development and management of fashion brands, ensuring consistency in brand identity, messaging, and image across all channels. Graduates with expertise in fashion business and promotion from the University of Salford may pursue careers as fashion brand managers, working for fashion brands, design houses, or marketing agencies. Fashion brand managers develop brand strategies, positioning, and communication plans to enhance brand equity and customer loyalty. They collaborate with designers, marketers, and retailers to execute brand initiatives and ensure brand integrity in product development, marketing campaigns, and retail environments.
Fashion Retail Manager: Fashion retail managers are responsible for managing the operations of retail stores, ensuring smooth and efficient functioning and delivering excellent customer service. Graduates with a BA (Hons) in Fashion Business and Promotion from the University of Salford may pursue careers as fashion retail managers, working for fashion retailers, boutiques, or department stores. Fashion retail managers oversee store operations, including staffing, inventory management, visual merchandising, and sales performance. They develop sales strategies, analyze store metrics, and implement initiatives to drive foot traffic, increase sales, and enhance the shopping experience for customers.
Fashion Public Relations (PR) Specialist: Fashion PR specialists are responsible for managing the public image and reputation of fashion brands, designers, or retailers through strategic communication and media relations. Graduates with a background in fashion business and promotion from the University of Salford may pursue careers as fashion PR specialists, working for PR agencies, fashion houses, or in-house PR departments. Fashion PR specialists develop PR strategies, pitch stories to media outlets, organize events, and cultivate relationships with journalists, influencers, and key stakeholders to generate positive publicity and brand visibility.
