MSc Digital Business
The MSc in Digital Business program at the University of Salford provides students with...
BA (Hons) Digital Video Production and Marketing
Manchester
INTAKE: September
Program Overview
The BA (Hons) Digital Video Production and Marketing program at the University of Salford, UK, offers students a comprehensive education in the rapidly evolving field of digital media production and marketing. This program combines theoretical knowledge with practical skills, providing students with the expertise needed to create engaging video content and leverage digital marketing strategies across various platforms. Students learn to conceptualize, produce, and distribute video content effectively, while also gaining insight into the principles of marketing and audience engagement in the digital age.
Curriculum: The curriculum of the BA (Hons) Digital Video Production and Marketing program is designed to equip students with a diverse set of skills relevant to the digital media industry. Students study modules such as video production techniques, digital storytelling, cinematography, editing, sound design, marketing principles, social media marketing, and content strategy. Through hands-on projects, workshops, and industry placements, students develop proficiency in video production tools and software, learn to create compelling narratives, and explore strategies for optimizing video content for different platforms and audiences.
Research Focus: The University of Salford places a strong emphasis on research within the field of digital media production and marketing. Faculty members are active researchers and practitioners who engage in research projects exploring emerging trends, technologies, and practices in digital video production, marketing communication, and audience engagement. Students in the BA (Hons) Digital Video Production and Marketing program have the opportunity to participate in research initiatives, gaining insights into industry best practices, consumer behavior, and market trends. This research focus informs students' creative projects and strategic decision-making in their future careers.
Industry Engagement: The BA (Hons) Digital Video Production and Marketing program at the University of Salford prioritizes industry engagement to ensure that students are well-prepared for careers in the digital media and marketing sectors. The program maintains close links with media production companies, advertising agencies, digital marketing firms, and media platforms. Guest lectures, industry workshops, and networking events provide students with opportunities to learn from professionals, gain insights into industry trends, and build connections within the digital media industry. Additionally, students have the opportunity to undertake internships and work placements, gaining valuable practical experience and industry insights.
Global Perspective: In an increasingly interconnected world, the University of Salford recognizes the importance of providing students with a global perspective in their education. The BA (Hons) Digital Video Production and Marketing program encourages international collaboration, cultural exchange, and cross-cultural dialogue through initiatives such as study abroad programs, international internships, and collaborations with media organizations and institutions worldwide. By exposing students to diverse cultural perspectives, media landscapes, and market dynamics, the program prepares graduates to work effectively in multicultural environments and navigate global digital markets.
Location
Manchester
Score
IELTS 6
Tuition Fee
£ 17040
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Salford should have a minimum academic qualification of 65% or above in their respective educational systems.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 88, with a minimum of 19 in each component.
- PTE Academic: A minimum score of 64, with no component below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Salford offers a range of scholarships and financial support options to help international students pursue their studies at the university. These scholarships recognize academic excellence, encourage diversity, and provide assistance with tuition fees.
Vice-Chancellor's Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a partial tuition fee reduction of up to £5,000.
International Excellence Scholarship: This scholarship is open to international students applying for undergraduate or postgraduate programs. It provides a partial tuition fee reduction of up to £3,000.
Country-specific Scholarships: The university offers scholarships specifically tailored to students from certain countries. These scholarships may have different eligibility criteria and application processes, providing financial support to students from specific regions.
Chevening Scholarships: The University of Salford is a Chevening partner, offering scholarships to outstanding international students selected by the Chevening Scholarship program. Chevening Scholarships cover full tuition fees, living expenses, and other allowances.
Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan, offering scholarships to students from Commonwealth countries. These scholarships cover tuition fees, living expenses, and other related costs.
Santander Scholarships: The university has partnered with Santander Bank to offer scholarships to international students. These scholarships aim to support students in areas such as entrepreneurship, research, and community engagement.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) Digital Video Production and Marketing program at the University of Salford are well-equipped to pursue a wide range of career opportunities in the rapidly expanding field of digital media production and marketing. With a combination of practical skills in video production and strategic knowledge in marketing, alumni of this program have the flexibility to explore diverse roles across various sectors of the digital media industry.
Digital Content Producer: Many graduates choose to pursue careers as digital content producers, where they create engaging and compelling video content for online platforms, social media channels, websites, and digital marketing campaigns. Digital content producers work for media companies, advertising agencies, brands, or as freelancers, conceptualizing, scripting, filming, editing, and distributing video content that resonates with target audiences and achieves marketing objectives. With their expertise in video production techniques and storytelling, digital content producers play a key role in shaping brand identity and driving audience engagement in the digital landscape.
Social Media Manager: Social media managers are responsible for developing and executing social media strategies to build brand awareness, engage followers, and drive traffic and conversions. Graduates with a BA (Hons) in Digital Video Production and Marketing from the University of Salford may pursue careers as social media managers, working for companies, agencies, or as freelancers. Social media managers create and curate video content for social media platforms, analyze audience behavior and engagement metrics, and implement tactics to optimize content performance and achieve marketing goals. Social media managers also monitor trends, manage communities, and interact with followers to enhance brand visibility and reputation.
Digital Marketing Specialist: Digital marketing specialists leverage digital channels and technologies to promote products, services, or brands and reach target audiences effectively. Graduates with expertise in digital video production and marketing from the University of Salford may pursue careers as digital marketing specialists, working for agencies, companies, or as consultants. Digital marketing specialists develop and implement digital marketing campaigns that incorporate video content, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to drive traffic, generate leads, and increase conversions. Digital marketing specialists analyze campaign performance, optimize strategies based on data insights, and stay updated on industry trends and best practices to achieve marketing objectives.
Video Editor: Video editors are responsible for assembling raw footage into polished and visually compelling videos that tell a story or convey a message. Graduates with a BA (Hons) in Digital Video Production and Marketing from the University of Salford may pursue careers as video editors, working for production companies, post-production studios, or as freelancers. Video editors use editing software to cut, trim, arrange, and enhance video footage, add graphics, effects, and sound, and ensure that videos meet technical specifications and creative objectives. Video editors collaborate closely with directors, producers, and clients to bring their vision to life and create impactful video content for various platforms and purposes.
Brand Strategist: Brand strategists develop strategies to build and maintain strong brand identities and market positions for companies or organizations. Graduates with a background in digital video production and marketing from the University of Salford may pursue careers as brand strategists, working for branding agencies, marketing departments, or as consultants. Brand strategists conduct market research, analyze consumer insights, and develop brand positioning, messaging, and creative campaigns that resonate with target audiences and differentiate the brand from competitors. Brand strategists also monitor brand performance, evaluate campaign effectiveness, and provide strategic recommendations to drive brand growth and success.
