MSc Accounting and financial Management
The MSc Accounting and Financial Management course at Royal Holloway University of Lond...
MSc International Business Management (Marketing)
Egham Campus
INTAKE: Jan & Sept
Program Overview
The MSc International Business Management (Marketing) course at Royal Holloway, University of London is designed to equip students with a deep understanding of international business and specialized knowledge in marketing. The program combines core international business modules with specialized marketing modules to provide a comprehensive education in both areas.
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International Business Environment: Students gain an understanding of the global business environment and the factors that influence international business operations. They explore topics such as globalization, international trade, cultural differences, and the impact of political and economic factors on business strategies.
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International Marketing Strategy: The course focuses on the development and implementation of international marketing strategies. Students learn how to analyze global markets, conduct market research, segment international consumers, and develop effective marketing plans for different regions.
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Global Brand Management: Students study the principles and practices of global brand management. They learn how to build, position, and manage brands in international markets. Topics covered include brand equity, brand communication, brand extensions, and managing brand portfolios.
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Cross-cultural Consumer Behavior: The program explores the cultural factors that influence consumer behavior in international markets. Students learn how cultural differences impact consumer attitudes, perceptions, and purchasing decisions. They develop insights into designing marketing campaigns that resonate with diverse cultural contexts.
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International Marketing Communications: Students examine the role of marketing communications in international markets. They learn about integrated marketing communications strategies, advertising, public relations, digital marketing, and social media marketing in a global context.
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International Sales and Negotiation: The course covers the skills and strategies needed for successful international sales and negotiation. Students learn how to adapt sales techniques to different cultures, manage international sales teams, and negotiate business deals across borders.
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E-commerce and Digital Marketing: Students explore the role of e-commerce and digital marketing in the international business environment. They learn about online consumer behavior, e-commerce strategies, website design, search engine optimization (SEO), and social media marketing.
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International Market Entry and Expansion: The program covers the strategies and challenges involved in entering and expanding into international markets. Students learn about market entry modes, internationalization strategies, market assessment, and managing global operations.
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Research Methods: Students acquire essential research skills to conduct independent research in the field of international business and marketing. They learn quantitative and qualitative research methods, data analysis techniques, and research project management.
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Professional Development: Throughout the course, students have access to professional development opportunities, including industry guest lectures, networking events, and career workshops. They develop essential transferable skills such as leadership, communication, and strategic thinking.
Location
Egham Campus
Score
IELTS: 6.5
Tuition Fee
£ 22000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- PTE Academic: A minimum overall score of 61 with no individual score below 54.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Royal Holloway, University of London offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence and provide financial assistance to eligible students.
- Founder's Scholarship: This is the most prestigious scholarship at Royal Holloway, awarded to undergraduate students who demonstrate exceptional academic achievement and potential. It covers full tuition fees and provides a generous annual stipend.
- Royal Holloway Excellence Scholarship: This scholarship is awarded to undergraduate students based on their academic achievement and potential. It offers a £2,500 tuition fee waiver for each year of study.
- International Excellence Scholarship: This scholarship is specifically for international undergraduate students. It provides a tuition fee reduction of £4,000 per year for the duration of the program.
- Masters Scholarships: Royal Holloway offers a variety of scholarships for postgraduate students, including the RHUL Principal's Masters Scholarship, the RHUL International Excellence Masters Scholarship, and subject-specific scholarships.
- Sports Scholarships: These scholarships are available to students who excel in sports and have the potential to represent the university at a high level. They provide support in the form of financial assistance and access to training facilities.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
The MSc International Business Management (Marketing) course opens up a wide range of career opportunities for graduates.
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International Marketing Manager: Graduates can pursue careers as marketing managers in multinational corporations, responsible for developing and implementing global marketing strategies, managing international campaigns, and building strong global brands.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to identify international market trends, consumer behavior patterns, and competitive landscapes. They provide valuable insights to guide marketing strategies and decision-making.
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International Business Development Manager: Graduates can work in business development roles, identifying and pursuing international business opportunities, establishing strategic partnerships, and expanding into new markets.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, working on strategies for online branding, social media marketing, content creation, and search engine optimization (SEO) for international audiences.
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International Sales Manager: Graduates can pursue careers in international sales management, overseeing sales operations in different regions, managing international sales teams, and negotiating global business deals.
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International Market Analyst: Graduates can work as market analysts, providing analysis and insights on international markets, identifying potential growth opportunities, and advising on market entry strategies.
The MSc International Business Management (Marketing) program at Royal Holloway, University of London offers students a comprehensive education in international business and specialized knowledge in marketing. Graduates of the program have diverse career opportunities in international marketing management, market research, business development, digital marketing, sales management, and market analysis.
