BA(Hons) Marketing Management

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.

English Language Proficiency:

• IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
• TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
• PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity. 

International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.

Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.

Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.

Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.

Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.

Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

The BA (Hons) Marketing Management program at the University of Chester prepares graduates for diverse and dynamic careers in marketing, advertising, sales, and brand management. The combination of theoretical knowledge, practical skills, and industry exposure equips them with the tools to thrive in today's competitive business environment. Graduates possess versatile skills that are highly sought-after across various industries, offering them a wide range of career opportunities and professional growth.

1. Marketing Manager: Graduates of the BA (Hons) Marketing Management program are well-prepared for roles as marketing managers. They can lead marketing teams, develop strategic marketing plans, oversee campaigns, and analyze market trends to drive business growth. Marketing managers play a crucial role in shaping brand identities and optimizing customer engagement strategies.

2. Digital Marketing Specialist: With a strong foundation in digital marketing principles, graduates can pursue careers as digital marketing specialists. They can manage online marketing campaigns, optimize websites for SEO, run social media marketing initiatives, and analyze digital metrics to enhance brand visibility and customer acquisition.

3. Brand Manager: Brand managers are responsible for developing and implementing brand strategies to enhance brand equity and market share. Graduates with expertise in branding and consumer behavior can excel in this role, overseeing product positioning, messaging, and promotional activities to build strong brand identities.

4. Market Research Analyst: A career as a market research analyst is ideal for graduates interested in data-driven insights. Market research analysts gather and analyze data to identify market trends, consumer preferences, and competitive landscapes. They provide valuable insights to guide marketing strategies and business decisions.

5. Advertising Executive: Graduates can pursue roles in advertising agencies as account executives or creative directors. They collaborate with clients to develop advertising campaigns, create compelling content, and manage campaign budgets. Strong communication and creative skills are essential for success in this role.

6. Sales Manager: A background in marketing management equips graduates for roles in sales management. Sales managers oversee sales teams, set sales targets, develop sales strategies, and build relationships with clients. They leverage marketing insights to optimize sales processes and drive revenue growth.

7. Public Relations (PR) Specialist: Graduates can explore careers in public relations, managing the reputation and image of organizations. PR specialists develop communication strategies, handle media relations, and coordinate promotional events to enhance brand visibility and manage crisis situations.

8. Event Manager: Event management is another exciting career path for marketing graduates. Event managers plan and execute promotional events, product launches, and corporate functions. They leverage marketing skills to ensure events align with brand objectives and engage target audiences effectively.