MSc Digital Marketing
The MSc in Digital Marketing program at the University of Chester is designed to equip ...
BA (Hons) Events Management
Queens Park
INTAKE: September
Program Overview
The BA (Hons) Events Management program at the University of Chester provides students with a comprehensive understanding of event planning, management, and execution. Students learn to coordinate events of all scales, from corporate conferences to weddings and music festivals. The curriculum covers key aspects of events management, including event marketing, budgeting, logistics, risk management, and client relations. Through practical projects, work placements, and industry collaborations, students develop hands-on experience in the events industry and gain insights into emerging trends and best practices.
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Event Planning and Coordination: Students learn the fundamentals of event planning, from concept development to execution. They study event design, venue selection, scheduling, and logistics management to ensure successful event delivery.
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Event Marketing and Promotion: The curriculum includes modules on event marketing strategies, branding, and promotion. Students explore digital marketing tools, social media campaigns, and public relations tactics to attract attendees and generate buzz around events.
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Financial Management: Students gain skills in budgeting, cost estimation, and financial planning for events. They learn to manage event budgets effectively, negotiate contracts with vendors, and analyze financial performance.
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Risk Assessment and Crisis Management: The program emphasizes risk assessment and contingency planning for events. Students learn to identify potential risks, develop risk mitigation strategies, and handle unexpected challenges during events.
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Client and Stakeholder Management: Students study client relations and stakeholder engagement in events management. They learn to communicate effectively with clients, understand their needs and expectations, and build strong relationships with event stakeholders.
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Industry Engagement and Professional Development: The University of Chester collaborates with industry partners to offer students practical experience through internships, placements, and guest lectures. Students have opportunities to network with professionals in the events industry and gain insights into career pathways.
Location
Queens Park
Score
IELTS: 6
Tuition Fee
£ 13950
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.
English Language Proficiency:
- IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
- TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
- PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity.
International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.
Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.
Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.
Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.
Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.
Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) Events Management program from the University of Chester are equipped with the skills and expertise to pursue diverse and exciting career opportunities in the dynamic events industry. This program prepares students for roles in event planning, management, and execution across various sectors.
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Event Manager: Graduates can work as event managers, responsible for planning, coordinating, and overseeing events of all sizes and types. They manage budgets, liaise with clients, negotiate contracts with vendors, and ensure the smooth execution of events from start to finish.
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Conference Coordinator: Graduates may specialize in conference and corporate event management, organizing business conferences, seminars, and workshops. They handle logistics, speaker arrangements, delegate registration, and onsite management to deliver successful conferences.
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Wedding Planner: Some graduates choose to specialize in wedding planning and coordination, assisting couples in planning and executing their dream weddings. They work closely with clients to design wedding themes, manage budgets, coordinate vendors, and create memorable experiences.
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Festival Organizer: Graduates can pursue roles in organizing music festivals, arts festivals, and cultural events. They oversee event programming, artist management, ticketing, site logistics, and crowd control to ensure successful and enjoyable festivals.
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Exhibition Manager: Graduates may work as exhibition managers, organizing trade shows, exhibitions, and product launches for businesses and industries. They coordinate exhibitor participation, manage booth layouts, and oversee event marketing and promotion.
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Venue Operations Manager: Graduates can work in venue management, overseeing the day-to-day operations of event spaces such as hotels, convention centers, and event venues. They manage staff, handle client bookings, and ensure that venues meet health and safety standards.
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Event Marketing Specialist: Graduates with strong marketing skills can pursue roles as event marketing specialists, focusing on promoting events and driving attendee engagement. They develop marketing strategies, manage social media campaigns, and analyze event ROI.
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Destination and Tourism Events Manager: Some graduates specialize in destination and tourism events, organizing events to promote tourism destinations or hospitality establishments. They collaborate with tourism boards, hotels, and travel agencies to attract visitors through events.
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Event Production Coordinator: Graduates may work in event production companies, overseeing technical aspects of events such as audiovisual setup, lighting, and staging. They ensure that event setups meet technical requirements and deliver high-quality production.
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Entrepreneurship: Graduates with entrepreneurial aspirations can start their own event management businesses or consultancy firms. They leverage their skills and industry knowledge to offer event planning services to clients and businesses.
