BA (Hons) Digital Marketing

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of Chester are required to have completed their secondary education with a minimum overall percentage of 65% or above.

English Language Proficiency:

• IELTS: A minimum score of 6.0 overall, with no individual band score below 5.5.
• TOEFL: A minimum score of 80 on the Internet-based Test (iBT), with no section below 17.
• PTE Academic: A minimum score of 61 overall, with no communicative skills score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Chester offers various scholarships and financial support options to international students. These scholarships aim to recognize academic excellence, support students with financial needs, and promote diversity and inclusivity. 

International Excellence Scholarship: The International Excellence Scholarship is available to international undergraduate and postgraduate students who demonstrate exceptional academic performance. The scholarship provides a tuition fee reduction of up to £2,000 for the first year of study. The selection is based on academic achievement and personal statement.

Chevening Scholarships: The University of Chester is a participating institution in the prestigious Chevening Scholarship program. Chevening Scholarships are awarded by the UK government to outstanding individuals with leadership potential from around the world. The scholarship covers tuition fees, living expenses, and other allowances for a one-year master's degree.

Commonwealth Scholarships: The university participates in the Commonwealth Scholarship and Fellowship Plan (CSFP), offering scholarships to students from Commonwealth countries. These scholarships cover full tuition fees, living expenses, and travel costs for selected master's degree programs.

Vice-Chancellor's International Scholarships: The Vice-Chancellor's International Scholarships are open to international students applying for a full-time undergraduate or postgraduate degree at the University of Chester. The scholarships provide a tuition fee reduction of £2,000 for the first year of study. Students are automatically considered for this scholarship based on their application.

Country-Specific Scholarships: The University of Chester offers country-specific scholarships to students from selected countries. These scholarships may vary in terms of eligibility criteria, funding amount, and application process. They are designed to attract talented students from specific regions and support their educational journey at the university.

Alumni Discount: The University of Chester offers an Alumni Discount to international students who have previously completed a degree at the university and wish to pursue further studies. This discount provides a reduction in tuition fees for eligible students.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the BA (Hons) Digital Marketing program from the University of Chester are well-positioned to pursue diverse and rewarding careers in the rapidly expanding field of digital marketing. This program equips students with a blend of theoretical knowledge and practical skills needed to thrive in today's digital economy. 

1. Digital Marketing Specialist: Graduates can work as digital marketing specialists, responsible for planning, implementing, and optimizing digital marketing campaigns across various platforms. They utilize skills in social media marketing, content creation, email marketing, SEO, and paid advertising to drive brand awareness and customer engagement.

2. Social Media Manager: Some graduates specialize in social media management roles, overseeing brand presence and engagement on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. They develop social media strategies, create compelling content, and analyze performance metrics to optimize social media campaigns.

3. SEO Analyst/Consultant: Graduates may pursue roles as SEO analysts or consultants, focusing on improving website visibility and search engine rankings. They conduct keyword research, optimize website content, and implement SEO best practices to drive organic traffic and improve online visibility.

4. Content Marketing Strategist: Graduates with strong writing and creative skills can work as content marketing strategists, developing content calendars, creating engaging blog posts, videos, and infographics, and implementing content distribution strategies to attract and retain target audiences.

5. Digital Campaign Manager: Graduates can become digital campaign managers, overseeing end-to-end campaign execution, including budget management, audience targeting, performance tracking, and campaign optimization. They collaborate with cross-functional teams to achieve campaign objectives and drive conversions.

6. Email Marketing Specialist: Some graduates specialize in email marketing roles, designing and executing email campaigns to nurture leads, promote products or services, and drive customer retention. They leverage email automation tools and analytics to optimize email marketing performance.

7. Digital Marketing Consultant: Graduates may work as independent consultants or freelancers, offering digital marketing expertise to businesses and organizations. They provide strategic advice, audit digital marketing practices, and recommend solutions to enhance online presence and performance.

8. E-commerce Marketing Manager: Graduates interested in e-commerce can pursue roles as e-commerce marketing managers, focusing on driving traffic and sales through online retail platforms. They optimize product listings, implement conversion rate optimization (CRO) strategies, and leverage digital marketing tactics to boost sales.

9. Marketing Analytics Specialist: Graduates with strong analytical skills can work as marketing analytics specialists, analyzing data to measure marketing campaign effectiveness, customer behavior, and ROI. They use data-driven insights to inform marketing strategies and optimize marketing spend.

10. Digital Marketing Director/Head of Marketing: With experience, graduates can progress to senior leadership roles such as digital marketing director or head of marketing. They lead digital marketing teams, develop overall marketing strategies, and drive business growth through innovative digital initiatives.