BA (Hons) Graphic Communication

Cardiff (ATRiuM)

 

INTAKE: September

Program Overview

The BA (Hons) Graphic Communication program at the University of South Wales is designed to provide students with a comprehensive education in visual communication, graphic design, and multimedia. This program combines creative exploration with practical skills development to prepare students for careers in a variety of design fields. Students learn about typography, illustration, branding, digital media, and design theory, gaining hands-on experience through studio projects and industry collaborations.

Curriculum: The curriculum of the BA (Hons) Graphic Communication program is structured to cover a wide range of topics essential for aspiring graphic designers. Courses include graphic design principles, typography and layout, digital media production, branding and identity design, and design history and theory. Students engage in studio-based projects, workshops, and portfolio development, allowing them to develop their design skills, creativity, and critical thinking abilities.

Research Focus: The University of South Wales emphasizes research-informed teaching, and the BA (Hons) Graphic Communication program reflects this commitment. Faculty members are actively involved in research projects exploring emerging trends in graphic design, visual communication theory, and design technology. Students have the opportunity to participate in research activities, gaining insights into industry trends and design innovations that inform their creative work.

Industry Engagement: The BA (Hons) Graphic Communication program places a strong emphasis on industry engagement to ensure that students are well-prepared for careers in the design industry. Throughout the program, students have opportunities to collaborate with design agencies, studios, and industry professionals on live projects, internships, and competitions. They gain practical experience working with real clients, receiving feedback and guidance from industry mentors.

Global Perspective: In today's interconnected world, the BA (Hons) Graphic Communication program at the University of South Wales offers students a global perspective on design. While the program primarily focuses on UK design practices and standards, students are encouraged to explore international design trends, cultural influences, and design movements. Additionally, the university's partnerships with international design organizations and institutions provide students with opportunities for global exchanges, study abroad programs, and collaborative projects, enhancing their understanding of global design practices and perspectives.

Pollster Education

Location

Cardiff (ATRiuM)

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 14100

Undergraduate Entry Requirements:

Academic Requirements: International students applying for undergraduate programs at University of South Wales should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum score of 72, with a minimum of 17 in each component.
  • PTE Academic: A minimum score of 64, with no component below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of South Wales offers several scholarships and financial support opportunities to both domestic and international students. These scholarships aim to recognize academic excellence, support students from underrepresented backgrounds, and assist those who may face financial barriers in pursuing their education. 

Vice-Chancellor's International Scholarship: This scholarship is available for international students applying for undergraduate and postgraduate programs. It offers a significant reduction in tuition fees.

International Merit Scholarship: This scholarship is open to international students and provides a reduction in tuition fees for undergraduate and postgraduate programs based on academic merit.

Academic Achievement Scholarship: This scholarship is available for full-time undergraduate students who have achieved excellent academic results. It offers a reduction in tuition fees.

South Wales Business School Scholarships: The Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships may provide financial assistance or work placements.

Sports Scholarships: The university offers sports scholarships to support talented athletes in their academic and sporting pursuits. These scholarships may include financial support, access to training facilities, and mentoring.

Alumni Discount: The University of South Wales provides a discount on tuition fees for eligible alumni who wish to pursue further studies at the university.

Country-Specific Scholarships: The university may offer scholarships specifically targeted at students from certain countries or regions. These scholarships aim to promote diversity and internationalization.

Graduates of the BA (Hons) Graphic Communication program at the University of South Wales are equipped with versatile skills that open doors to a wide range of career opportunities in the creative industries. 

Graphic Designer: One of the most common career paths for graduates is becoming a graphic designer. Graphic designers create visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.

Art Director: Graduates may pursue careers as art directors, responsible for the visual style and imagery used in print, film, and digital media productions. Art directors oversee the work of other designers and artists, ensuring that their artistic vision is reflected in all aspects of the project.

Web Designer/Developer: Another career option is becoming a web designer or developer. Web designers create the visual aspects of a website, while developers focus on the technical aspects, such as coding and functionality. Graduates with skills in both design and development are highly sought after in the industry.

Brand Identity Designer: Graduates may specialize in brand identity design, creating logos, color schemes, typography, and other visual elements that represent a brand's identity and values. Brand identity designers work closely with clients to develop cohesive branding strategies that resonate with target audiences.

UI/UX Designer: Another career option is becoming a user interface (UI) or user experience (UX) designer. UI designers focus on the visual aspects of digital interfaces, while UX designers focus on enhancing the usability and overall experience of digital products and services. Graduates with skills in UI/UX design play a crucial role in creating intuitive and user-friendly experiences for websites, apps, and software.

Illustrator: Graduates with strong illustration skills may pursue careers as illustrators, creating artwork for books, magazines, advertisements, and digital media. Illustrators may work as freelancers or be employed by publishing companies, design agencies, or animation studios.

Motion Graphics Designer: Graduates may specialize in motion graphics design, creating animated visual content for film, television, advertising, and digital media. Motion graphics designers use animation, visual effects, and typography to convey messages and engage audiences in dynamic ways.

Packaging Designer: Another career option is becoming a packaging designer, responsible for creating attractive and functional packaging designs for products. Packaging designers consider factors such as branding, product protection, and consumer appeal when designing packaging solutions.

Creative Director: With experience and expertise, graduates may advance to roles as creative directors, leading creative teams and overseeing the overall visual direction of design projects or design departments within organizations.


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