BA (Hons) Fashion Promotion

Cardiff (ATRiuM)

 

INTAKE: September

Program Overview

The BA (Hons) Fashion Promotion program at the University of South Wales offers students an in-depth exploration of the dynamic field of fashion marketing, branding, and communication. This program provides students with the skills and knowledge necessary to promote fashion brands effectively in today's competitive global market. Students learn about fashion marketing strategies, consumer behavior, digital media, and event management, gaining practical experience through hands-on projects and industry collaborations.

Curriculum: The curriculum of the BA (Hons) Fashion Promotion program is designed to equip students with a comprehensive understanding of fashion marketing and promotion. Courses cover a range of topics, including fashion branding, public relations, visual merchandising, digital marketing, trend forecasting, and fashion journalism. Students engage in practical projects, workshops, and internships, allowing them to develop their creativity, communication skills, and strategic thinking in the context of fashion promotion.

Research Focus: The University of South Wales places a strong emphasis on research-informed teaching, and the BA (Hons) Fashion Promotion program reflects this commitment. Faculty members are actively engaged in research projects exploring emerging trends in fashion marketing, consumer behavior, social media, and sustainability in fashion. Students have the opportunity to participate in research activities, gaining insights into industry trends and consumer preferences that inform their promotional strategies and campaigns.

Industry Engagement: The BA (Hons) Fashion Promotion program emphasizes industry engagement to ensure that students are well-prepared for careers in the fashion industry. Throughout the program, students have opportunities to collaborate with fashion brands, retailers, and agencies on live projects and internships. They gain hands-on experience working on real-world campaigns, building their professional networks, and gaining insights into industry practices and trends.

Global Perspective: In today's globalized fashion industry, the BA (Hons) Fashion Promotion program at the University of South Wales offers students a global perspective on fashion marketing and promotion. While the program primarily focuses on the UK fashion market, students are encouraged to explore international fashion trends, cultural influences, and market opportunities. Additionally, the university's partnerships with international fashion companies and institutions provide students with opportunities for global internships, study abroad programs, and collaborative projects, enhancing their understanding of global fashion markets and consumer preferences.

Pollster Education

Location

Cardiff (ATRiuM)

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 14950

Undergraduate Entry Requirements:

Academic Requirements: International students applying for undergraduate programs at University of South Wales should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum score of 72, with a minimum of 17 in each component.
  • PTE Academic: A minimum score of 64, with no component below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of South Wales offers several scholarships and financial support opportunities to both domestic and international students. These scholarships aim to recognize academic excellence, support students from underrepresented backgrounds, and assist those who may face financial barriers in pursuing their education. 

Vice-Chancellor's International Scholarship: This scholarship is available for international students applying for undergraduate and postgraduate programs. It offers a significant reduction in tuition fees.

International Merit Scholarship: This scholarship is open to international students and provides a reduction in tuition fees for undergraduate and postgraduate programs based on academic merit.

Academic Achievement Scholarship: This scholarship is available for full-time undergraduate students who have achieved excellent academic results. It offers a reduction in tuition fees.

South Wales Business School Scholarships: The Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships may provide financial assistance or work placements.

Sports Scholarships: The university offers sports scholarships to support talented athletes in their academic and sporting pursuits. These scholarships may include financial support, access to training facilities, and mentoring.

Alumni Discount: The University of South Wales provides a discount on tuition fees for eligible alumni who wish to pursue further studies at the university.

Country-Specific Scholarships: The university may offer scholarships specifically targeted at students from certain countries or regions. These scholarships aim to promote diversity and internationalization.

Graduates of the BA (Hons) Fashion Promotion program at the University of South Wales are well-equipped for a variety of exciting career opportunities in the fashion industry.

Fashion Marketer: One common career path is becoming a fashion marketer. Fashion marketers develop and implement marketing strategies to promote fashion brands and products through various channels, including digital media, advertising, events, and public relations.

Brand Manager: Graduates may pursue careers as brand managers, responsible for overseeing the development, positioning, and promotion of fashion brands. Brand managers work to create brand identity, differentiate products, and build brand loyalty among consumers.

Public Relations Specialist: Another career option is becoming a public relations specialist. Fashion public relations specialists manage the public image and reputation of fashion brands, working to generate positive media coverage, manage press relations, and coordinate events and promotions.

Digital Marketing Coordinator: Graduates may work as digital marketing coordinators, focusing on online marketing channels such as social media, email marketing, influencer partnerships, and search engine optimization to reach and engage target audiences.

Fashion Buyer/Planner: Another career option is becoming a fashion buyer or planner. Fashion buyers and planners are responsible for selecting and purchasing fashion merchandise for retail stores or online platforms, analyzing market trends, and planning inventory assortments to maximize sales and profitability.

Visual Merchandiser: Graduates may pursue careers as visual merchandisers, responsible for creating visually appealing displays and layouts in retail stores or showrooms to attract customers and showcase products effectively.

Fashion Event Coordinator: Graduates may work as fashion event coordinators, organizing and managing fashion shows, product launches, and promotional events for fashion brands, retailers, or industry organizations.

Fashion Journalist/Content Creator: Another career option is becoming a fashion journalist or content creator. Fashion journalists write articles, reviews, and features for print and online publications, while content creators produce engaging multimedia content for fashion blogs, websites, and social media platforms.

Fashion Consultant: Graduates may work as fashion consultants, providing expertise and advice to fashion brands, retailers, or individuals on marketing strategies, brand positioning, trend forecasting, and consumer insights.


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