MSc Engineering Management
The MSc Engineering Management program at the University of South Wales is a prestigiou...
BA (Hons) Advertising Design
Cardiff (ATRiuM)
INTAKE: September
Program Overview
The BA (Hons) Advertising Design program at the University of South Wales offers students an immersive and dynamic learning experience in the field of advertising and visual communication. This program combines creative thinking with practical skills to prepare students for careers in the fast-paced world of advertising design. Students learn to conceptualize, design, and execute effective advertising campaigns across various media platforms, gaining hands-on experience in areas such as graphic design, branding, digital advertising, and copywriting.
Curriculum: The curriculum of the BA (Hons) Advertising Design program is designed to provide students with a comprehensive understanding of advertising principles and techniques. Courses cover a wide range of topics, including graphic design fundamentals, advertising strategy, consumer behavior, typography, digital media production, and campaign management. Students engage in practical projects and workshops, allowing them to develop their creative and technical skills while building a professional portfolio.
Research Focus: The University of South Wales emphasizes research-informed teaching, and the BA (Hons) Advertising Design program is no exception. Faculty members are actively engaged in research projects exploring emerging trends in advertising, audience preferences, and the effectiveness of different advertising strategies. Students have the opportunity to participate in research activities, gaining valuable insights into industry trends and consumer behavior that inform their creative work.
Industry Engagement: The BA (Hons) Advertising Design program places a strong emphasis on industry engagement to ensure that students are equipped with the skills and knowledge demanded by employers. Throughout the program, students have opportunities to collaborate with industry professionals, participate in live briefs and competitions, and undertake work placements with advertising agencies, design studios, and corporate marketing departments. These industry engagements provide students with invaluable real-world experience and networking opportunities.
Global Perspective: In today's interconnected world, the BA (Hons) Advertising Design program at the University of South Wales offers students a global perspective on advertising and communication. While the program focuses on the UK advertising industry, students are encouraged to explore international advertising campaigns and trends, gaining insights into cultural differences and global marketing strategies. Additionally, the university's partnerships with international institutions and organizations offer students opportunities for international exchanges, study abroad programs, and collaborative projects, further enhancing their global perspective and cultural awareness.
Location
Cardiff (ATRiuM)
Score
IELTS 6
Tuition Fee
£ 14100
Undergraduate Entry Requirements:
Academic Requirements: International students applying for undergraduate programs at University of South Wales should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE Academic: A minimum score of 64, with no component below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of South Wales offers several scholarships and financial support opportunities to both domestic and international students. These scholarships aim to recognize academic excellence, support students from underrepresented backgrounds, and assist those who may face financial barriers in pursuing their education.
Vice-Chancellor's International Scholarship: This scholarship is available for international students applying for undergraduate and postgraduate programs. It offers a significant reduction in tuition fees.
International Merit Scholarship: This scholarship is open to international students and provides a reduction in tuition fees for undergraduate and postgraduate programs based on academic merit.
Academic Achievement Scholarship: This scholarship is available for full-time undergraduate students who have achieved excellent academic results. It offers a reduction in tuition fees.
South Wales Business School Scholarships: The Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships may provide financial assistance or work placements.
Sports Scholarships: The university offers sports scholarships to support talented athletes in their academic and sporting pursuits. These scholarships may include financial support, access to training facilities, and mentoring.
Alumni Discount: The University of South Wales provides a discount on tuition fees for eligible alumni who wish to pursue further studies at the university.
Country-Specific Scholarships: The university may offer scholarships specifically targeted at students from certain countries or regions. These scholarships aim to promote diversity and internationalization.
Graduates of the BA (Hons) Advertising Design program at the University of South Wales are well-prepared for a variety of exciting career opportunities in the dynamic field of advertising and visual communication.
Graphic Designer: One common career path is becoming a graphic designer specializing in advertising. Graphic designers create visual concepts and assets for advertising campaigns, including logos, layouts, and illustrations, using software tools such as Adobe Creative Suite.
Art Director: Graduates may pursue careers as art directors, responsible for overseeing the visual aspects of advertising campaigns. Art directors work closely with creative teams to develop concepts, select imagery, and ensure that campaigns are visually impactful and aligned with client objectives.
Copywriter: Another career option is becoming a copywriter. Copywriters craft persuasive written content for advertisements, including slogans, headlines, and promotional copy, to engage audiences and convey key messages effectively.
Creative Director: Graduates with experience and expertise may advance to roles as creative directors, leading creative teams and overseeing the overall creative direction of advertising agencies or in-house marketing departments.
Brand Strategist: Graduates may work as brand strategists, helping clients develop and execute effective branding strategies to build and maintain strong brand identities and connect with target audiences.
Digital Marketing Specialist: Given the increasing importance of digital media in advertising, graduates may pursue careers as digital marketing specialists, focusing on online advertising channels such as social media, search engine marketing, and display advertising.
Media Planner/Buyer: Graduates may work as media planners or buyers, responsible for identifying optimal media channels and placements for advertising campaigns to reach target audiences efficiently and maximize return on investment.
Advertising Account Executive: Graduates may start their careers as advertising account executives, serving as liaisons between clients and creative teams, managing client relationships, and ensuring that advertising campaigns meet client objectives and deadlines.
User Experience (UX) Designer: With the rise of user-centric design principles, graduates may explore careers as UX designers, creating intuitive and engaging user experiences for digital advertising campaigns and branded content.
