MSc Digital Business

Egham Campus

 

INTAKE: September

Program Overview

The MSc Digital Business program at Royal Holloway, University of London is designed to equip students with the skills and knowledge needed to thrive in the rapidly evolving digital landscape.  

  1. Program Structure: The MSc Digital Business program is a one-year full-time program that covers a wide range of topics related to digital business, including digital marketing, e-commerce, data analytics, and innovation management. The program combines theoretical knowledge with practical skills through case studies, group projects, and real-world applications.

  2. Digital Transformation: The program focuses on understanding the impact of digital technologies on businesses and organizations. Students learn how to analyze digital trends, develop digital strategies, and drive digital transformation within companies. They gain insights into the challenges and opportunities presented by digital disruption.

  3. Digital Marketing: The program covers various aspects of digital marketing, including social media marketing, search engine optimization (SEO), content marketing, and digital advertising. Students learn how to create effective digital marketing campaigns, measure their impact, and leverage digital channels to reach and engage target audiences.

  4. E-commerce and Online Business: The program explores the world of e-commerce and online business models. Students learn about the fundamentals of e-commerce, online marketplaces, mobile commerce, and payment systems. They gain practical skills in setting up and managing online businesses and understanding the key success factors in the digital marketplace.

  5. Data Analytics and Business Intelligence: The program emphasizes the importance of data-driven decision-making in the digital era. Students learn how to collect, analyze, and interpret data to gain valuable insights into consumer behavior, market trends, and business performance. They develop skills in using data analytics tools and techniques to inform strategic decisions.

  6. Innovation and Entrepreneurship: The program encourages students to develop an entrepreneurial mindset and explore innovative business ideas. They learn how to identify market opportunities, develop innovative products or services, and create sustainable business models. Students also gain an understanding of the startup ecosystem and the process of launching and scaling digital ventures.

  7. Digital Leadership and Change Management: The program prepares students to become effective digital leaders and change agents within organizations. They learn how to manage digital projects, lead cross-functional teams, and navigate the challenges of digital transformation. Students develop skills in managing organizational change and driving digital innovation.

  8. Industry Engagement and Networking: Royal Holloway has strong connections with industry partners, providing students with opportunities for industry engagement and networking. Students have access to guest lectures, workshops, and industry projects, allowing them to gain practical insights and build valuable connections in the digital business field.

  9. Career Support: The university provides comprehensive career support to students, including access to career fairs, job placement services, and networking events. The MSc Digital Business program prepares graduates for a wide range of career opportunities in digital marketing, e-commerce, data analytics, innovation management, and digital consulting.

  10. Alumni Network: Royal Holloway has a strong and active alumni network, providing graduates with ongoing support and opportunities for professional development. Alumni events and mentoring programs enable students to connect with successful professionals in the digital business industry and benefit from their experiences and insights.

The MSc Digital Business program at Royal Holloway, University of London offers a comprehensive curriculum and practical learning experiences to prepare students for successful careers in the digital business field. Graduates of the program are equipped with the skills and knowledge to thrive in the digital economy and drive innovation within organizations.

Pollster Education

Location

Egham Campus

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 20000

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 65% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • PTE Academic: A minimum overall score of 61 with no individual score below 54.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Royal Holloway, University of London offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence and provide financial assistance to eligible students. 

  1. Founder's Scholarship: This is the most prestigious scholarship at Royal Holloway, awarded to undergraduate students who demonstrate exceptional academic achievement and potential. It covers full tuition fees and provides a generous annual stipend.
  2. Royal Holloway Excellence Scholarship: This scholarship is awarded to undergraduate students based on their academic achievement and potential. It offers a £2,500 tuition fee waiver for each year of study.
  3. International Excellence Scholarship: This scholarship is specifically for international undergraduate students. It provides a tuition fee reduction of £4,000 per year for the duration of the program.
  4. Masters Scholarships: Royal Holloway offers a variety of scholarships for postgraduate students, including the RHUL Principal's Masters Scholarship, the RHUL International Excellence Masters Scholarship, and subject-specific scholarships.
  5. Sports Scholarships: These scholarships are available to students who excel in sports and have the potential to represent the university at a high level. They provide support in the form of financial assistance and access to training facilities.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary. 

The MSc Digital Business program at Royal Holloway, University of London prepares students for exciting career opportunities in the rapidly growing field of digital business. 

  1. Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, overseeing the development and implementation of digital marketing strategies. They can work for companies of all sizes, managing digital campaigns, analyzing customer data, and optimizing online marketing activities.

  2. E-commerce Manager: With expertise in e-commerce, graduates can become e-commerce managers responsible for managing online sales channels, optimizing user experience, and driving online revenue growth. They can work for e-commerce platforms, retail companies, or start-ups.

  3. Digital Consultant: Graduates can work as digital consultants, advising organizations on their digital transformation strategies. They can provide insights on digital marketing, e-commerce, data analytics, and technology adoption, helping businesses stay competitive in the digital age.

  4. Data Analyst: The program equips students with strong data analytics skills, enabling them to pursue careers as data analysts. They can work with companies to analyze large data sets, derive actionable insights, and support data-driven decision-making processes.

  5. Innovation Manager: Graduates can become innovation managers, leading initiatives to drive digital innovation within organizations. They can identify new business opportunities, develop innovative products or services, and implement strategies for digital disruption.

  6. Digital Project Manager: The program prepares students for roles as digital project managers, responsible for managing digital initiatives within organizations. They can oversee the development of websites, mobile applications, and other digital projects, ensuring they are delivered on time and within budget.

  7. Entrepreneur: Graduates with an entrepreneurial mindset can start their own digital ventures, leveraging the knowledge and skills acquired during the program. They can launch e-commerce businesses, digital marketing agencies, or technology start-ups.

  8. Digital Strategist: Graduates can work as digital strategists, helping organizations develop and execute digital strategies aligned with their business objectives. They can analyze market trends, assess competitive landscapes, and recommend digital solutions to drive business growth.

  9. Social Media Manager: With expertise in digital marketing and social media, graduates can pursue careers as social media managers. They can manage social media platforms, create engaging content, and implement social media strategies to build brand awareness and engage with target audiences.

  10. Digital Business Analyst: Graduates can work as digital business analysts, analyzing market trends, conducting market research, and assessing the impact of digital technologies on business operations. They can provide insights to support strategic decision-making and help organizations navigate the digital landscape.

The MSc Digital Business program at Royal Holloway, University of London equips students with the necessary skills and knowledge to thrive in the digital business industry. Graduates are well-prepared for diverse and rewarding career opportunities in digital marketing, e-commerce, data analytics, innovation management, consulting, and entrepreneurship. The program's strong industry connections and practical learning experiences further enhance career prospects by providing students with valuable networking opportunities and exposure to real-world challenges.


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