MSc Engineering Management
The MSc Engineering Management program at the University of South Wales is a prestigiou...
BA (Hons) Business and Marketing (Top Up)
Treforest
INTAKE: September
Program Overview
The BA (Hons) Business and Marketing (Top-Up) program at the University of South Wales (USW) offers students who have completed a relevant foundation or diploma qualification the opportunity to obtain an undergraduate degree focusing on business principles and marketing strategies. USW, located in Cardiff and Newport, UK, is renowned for its commitment to excellence in business education. This program aims to provide students with a comprehensive understanding of both business fundamentals and marketing practices, preparing them for diverse career opportunities in marketing and business sectors.
Curriculum: The curriculum of the BA (Hons) Business and Marketing (Top-Up) program covers a broad range of topics essential for students pursuing careers in marketing and business management. Students study modules in marketing principles, consumer behavior, brand management, digital marketing, strategic marketing, and market research. The program emphasizes the integration of theoretical knowledge with practical skills through case studies, group projects, and real-world simulations. Additionally, students have the opportunity to choose elective modules based on their interests and career aspirations, such as social media marketing, international marketing, or marketing analytics.
Research Focus: While the BA (Hons) Business and Marketing (Top-Up) program primarily focuses on providing students with a strong foundation in business and marketing principles, there are opportunities for research within the curriculum. Students may engage in research projects as part of their coursework or undertake independent research under the supervision of faculty members. Research-focused modules may explore topics such as consumer trends, market segmentation, advertising effectiveness, or marketing strategy development. Research activities enhance students' analytical abilities, critical thinking skills, and understanding of contemporary issues in marketing and business.
Industry Engagement: Industry engagement is a key component of the BA (Hons) Business and Marketing (Top-Up) program at USW. The university collaborates with marketing agencies, advertising firms, business organizations, and industry associations to provide students with practical insights into the marketing profession and business management practices. Guest lectures, networking events, and industry visits expose students to real-world marketing practices, challenges, and opportunities. Additionally, students may have the opportunity to undertake internships or work placements with partner organizations, gaining valuable work experience and building professional networks in the marketing and business sectors.
Global Perspective: While the program primarily focuses on marketing and business practices within the UK context, USW recognizes the importance of a global perspective in today's interconnected business environment. Modules within the program may include discussions on international marketing strategies, cross-cultural consumer behavior, global market trends, and multinational business operations. Students may also have the opportunity to participate in study abroad programs, international exchanges, or overseas projects, gaining exposure to different marketing practices, cultural nuances, and business environments on a global scale.
Location
Treforest
Score
IELTS 6
Tuition Fee
£ 14100
Undergraduate Entry Requirements:
Academic Requirements: International students applying for undergraduate programs at University of South Wales should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE Academic: A minimum score of 64, with no component below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of South Wales offers several scholarships and financial support opportunities to both domestic and international students. These scholarships aim to recognize academic excellence, support students from underrepresented backgrounds, and assist those who may face financial barriers in pursuing their education.
Vice-Chancellor's International Scholarship: This scholarship is available for international students applying for undergraduate and postgraduate programs. It offers a significant reduction in tuition fees.
International Merit Scholarship: This scholarship is open to international students and provides a reduction in tuition fees for undergraduate and postgraduate programs based on academic merit.
Academic Achievement Scholarship: This scholarship is available for full-time undergraduate students who have achieved excellent academic results. It offers a reduction in tuition fees.
South Wales Business School Scholarships: The Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships may provide financial assistance or work placements.
Sports Scholarships: The university offers sports scholarships to support talented athletes in their academic and sporting pursuits. These scholarships may include financial support, access to training facilities, and mentoring.
Alumni Discount: The University of South Wales provides a discount on tuition fees for eligible alumni who wish to pursue further studies at the university.
Country-Specific Scholarships: The university may offer scholarships specifically targeted at students from certain countries or regions. These scholarships aim to promote diversity and internationalization.
Graduates of the BA (Hons) Business and Marketing (Top-Up) program at the University of South Wales (USW) are well-prepared for a wide range of career opportunities in both business and marketing sectors.
Marketing Manager: One of the primary career paths for graduates is becoming a marketing manager. Marketing managers are responsible for developing and implementing marketing strategies to promote products or services, attract customers, and increase sales. They oversee marketing campaigns, analyze market trends, and conduct market research to identify target audiences and competitive positioning. Marketing managers work for companies of all sizes and across various industries, including retail, technology, consumer goods, and hospitality.
Digital Marketing Specialist: Graduates may pursue careers as digital marketing specialists. Digital marketing specialists focus on leveraging digital channels, such as social media, email, search engines, and websites, to reach and engage target audiences. They develop and execute digital marketing campaigns, optimize website content for search engines (SEO), manage social media platforms, and analyze digital analytics to measure campaign performance. Digital marketing specialists work for digital agencies, marketing departments, e-commerce companies, and startups.
Brand Manager: Another career option is becoming a brand manager. Brand managers are responsible for building and managing the brand identity and reputation of products or services. They develop brand strategies, create brand messaging and visuals, and oversee brand campaigns and promotions. Brand managers work closely with marketing teams, product managers, and creative agencies to ensure brand consistency and alignment with business objectives. They work for consumer goods companies, retail brands, advertising agencies, and branding consultancies.
Market Research Analyst: Graduates may also pursue careers as market research analysts. Market research analysts gather and analyze data about consumers, competitors, and market trends to inform business decisions and marketing strategies. They design research studies, collect data through surveys, interviews, and focus groups, and analyze findings to provide insights and recommendations to stakeholders. Market research analysts work for market research firms, consulting companies, corporations, and government agencies.
Advertising Account Executive: With their understanding of marketing principles, graduates may choose to become advertising account executives. Advertising account executives work for advertising agencies, managing client accounts and coordinating advertising campaigns. They liaise between clients and internal teams, such as creative, media planning, and production, to develop and execute advertising strategies. Advertising account executives ensure that campaigns are delivered on time, within budget, and meet client objectives. They work with clients across industries, including automotive, healthcare, finance, and retail.
Sales Manager: Graduates may also pursue careers as sales managers. Sales managers are responsible for leading sales teams, setting sales targets, and driving revenue growth for organizations. They develop sales strategies, train and motivate sales representatives, and establish relationships with key clients and partners. Sales managers work for manufacturers, wholesalers, retailers, and business-to-business (B2B) companies, overseeing sales operations and implementing sales initiatives to achieve business goals.
