BA (Hons) Fashion Business and Marketing (Sandwich)

Cardiff (ATRiuM)

 

INTAKE: September

Program Overview

The University of South Wales (USW) in the UK offers an immersive BA (Hons) Fashion Business and Marketing (Sandwich) program, blending creative exploration with strategic business acumen. This program, located in the vibrant cities of Cardiff and Newport, is designed for individuals passionate about the fashion industry who seek practical experience alongside academic study.

Curriculum: The BA (Hons) Fashion Business and Marketing (Sandwich) program at USW features a dynamic curriculum that integrates theoretical knowledge with hands-on experience. Students explore a range of topics including fashion branding, consumer behavior, trend analysis, retail management, digital marketing, and sustainable fashion practices. The sandwich year placement, a distinguishing feature of the program, provides students with the opportunity to gain invaluable industry experience through a year-long placement in a fashion-related organization.

Research Focus: USW emphasizes research-led teaching in its BA (Hons) Fashion Business and Marketing (Sandwich) program, encouraging students to explore contemporary issues and emerging trends in the fashion industry. Through research projects, case studies, and dissertations, students delve into topics such as ethical fashion, innovative retail concepts, digital disruption, and cultural influences on fashion consumption. This research focus equips students with critical thinking skills and fosters a deeper understanding of the complexities within the fashion business landscape.

Industry Engagement: Industry engagement is a cornerstone of the BA (Hons) Fashion Business and Marketing (Sandwich) program at USW. The university has established strong partnerships with leading fashion brands, retailers, and industry professionals, providing students with access to guest lectures, industry workshops, and networking events. The sandwich year placement allows students to apply their academic learning in a real-world setting, gain practical skills, and build valuable connections within the fashion industry, enhancing their employability upon graduation.

Global Perspective: In an increasingly globalized industry, a global perspective is essential for success in fashion business and marketing. The BA (Hons) Fashion Business and Marketing (Sandwich) program at USW incorporates a global perspective into its curriculum through modules focusing on international marketing strategies, global supply chains, and cross-cultural communication. Students also have the opportunity to undertake international placements or study abroad programs, gaining firsthand experience of different fashion markets and cultural contexts.

Pollster Education

Location

Cardiff (ATRiuM)

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 14100

Undergraduate Entry Requirements:

Academic Requirements: International students applying for undergraduate programs at University of South Wales should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum score of 72, with a minimum of 17 in each component.
  • PTE Academic: A minimum score of 64, with no component below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of South Wales offers several scholarships and financial support opportunities to both domestic and international students. These scholarships aim to recognize academic excellence, support students from underrepresented backgrounds, and assist those who may face financial barriers in pursuing their education. 

Vice-Chancellor's International Scholarship: This scholarship is available for international students applying for undergraduate and postgraduate programs. It offers a significant reduction in tuition fees.

International Merit Scholarship: This scholarship is open to international students and provides a reduction in tuition fees for undergraduate and postgraduate programs based on academic merit.

Academic Achievement Scholarship: This scholarship is available for full-time undergraduate students who have achieved excellent academic results. It offers a reduction in tuition fees.

South Wales Business School Scholarships: The Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships may provide financial assistance or work placements.

Sports Scholarships: The university offers sports scholarships to support talented athletes in their academic and sporting pursuits. These scholarships may include financial support, access to training facilities, and mentoring.

Alumni Discount: The University of South Wales provides a discount on tuition fees for eligible alumni who wish to pursue further studies at the university.

Country-Specific Scholarships: The university may offer scholarships specifically targeted at students from certain countries or regions. These scholarships aim to promote diversity and internationalization.

The University of South Wales (USW), located in Cardiff and Newport, UK, offers a BA (Hons) Fashion Business and Marketing (Sandwich) program that prepares graduates for a diverse array of exciting career opportunities within the fashion industry.

Fashion Buying and Merchandising: Graduates of the BA (Hons) Fashion Business and Marketing (Sandwich) program are well-equipped to pursue careers in fashion buying and merchandising. Fashion buyers are responsible for selecting and purchasing merchandise for retail stores or online platforms, while merchandisers analyze sales data and trends to optimize product assortments and maximize profitability. The sandwich year placement provides invaluable industry experience, giving graduates a competitive edge in securing positions in buying and merchandising roles.

Brand Management and Marketing: Brand management and marketing are integral components of the fashion industry, and graduates of the BA (Hons) Fashion Business and Marketing (Sandwich) program are well-prepared for careers in this field. Brand managers oversee the development and promotion of brand identities, ensuring consistency and resonance with target audiences. Marketing professionals devise and implement marketing campaigns, leveraging digital platforms, social media, and influencer partnerships to drive brand awareness and engagement.

Retail Management and Operations: With the rise of e-commerce and omnichannel retailing, careers in retail management and operations are in high demand. Graduates may pursue roles such as store manager, retail operations manager, or e-commerce specialist, overseeing day-to-day operations, optimizing customer experiences, and driving sales both online and offline. The practical experience gained during the sandwich year placement equips graduates with the skills and knowledge needed to excel in retail management roles.

Fashion Entrepreneurship: Entrepreneurship offers an exciting path for graduates of the BA (Hons) Fashion Business and Marketing (Sandwich) program who have a passion for innovation and creativity. Whether launching a fashion label, starting an e-commerce platform, or developing sustainable fashion initiatives, graduates have the opportunity to carve out their own niche in the fashion industry. The sandwich year placement provides valuable insights into the workings of the industry, enabling graduates to identify opportunities and navigate the challenges of entrepreneurship.

Global Opportunities: The fashion industry is inherently global, offering opportunities for graduates to work and collaborate across international markets. Graduates with a global perspective gained through international placements or study abroad experiences are well-positioned to pursue careers with multinational fashion brands, global retailers, or international marketing agencies. The BA (Hons) Fashion Business and Marketing (Sandwich) program equips graduates with the skills, knowledge, and networks needed to thrive in a variety of fashion-related careers on a global scale.


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