MSc Engineering Management
The MSc Engineering Management program at the University of South Wales is a prestigiou...
BA (Hons) Fashion Business and Marketing
Cardiff (ATRiuM)
INTAKE: September
Program Overview
The University of South Wales (USW), situated in Cardiff and Newport, UK, offers a dynamic and innovative BA (Hons) Fashion Business and Marketing program. This program is designed for individuals passionate about the fashion industry who aspire to combine their creative flair with business acumen.
Curriculum: The BA (Hons) Fashion Business and Marketing program at USW provides a comprehensive understanding of the fashion industry while also focusing on essential business and marketing principles. Students delve into topics such as fashion buying, trend forecasting, brand management, retail strategy, and digital marketing. The curriculum strikes a balance between theoretical knowledge and practical skills, ensuring graduates are well-equipped to succeed in various roles within the fashion business landscape.
Research Focus: USW is committed to fostering research and innovation in the field of fashion business and marketing. Students engage in research projects that explore emerging trends, consumer behavior, sustainability practices, and technological advancements shaping the fashion industry. Through research-led teaching and hands-on projects, students develop critical thinking skills and gain insights that contribute to the advancement of the fashion business domain.
Industry Engagement: One of the key highlights of the BA (Hons) Fashion Business and Marketing program is its strong industry engagement. USW has established partnerships with renowned fashion brands, retailers, and industry professionals, providing students with opportunities for internships, work placements, and collaborative projects. Industry guest lectures, workshops, and site visits are integrated into the curriculum, offering students firsthand exposure to the workings of the fashion industry and valuable networking opportunities.
Global Perspective: The global nature of the fashion industry necessitates a comprehensive understanding of international markets, trends, and consumer preferences. The BA (Hons) Fashion Business and Marketing program at USW incorporates a global perspective into its curriculum through modules focusing on international marketing, global supply chain management, and cross-cultural communication. Students also have the option to participate in study abroad programs or international internships, gaining invaluable exposure to different fashion markets and cultures.
Location
Cardiff (ATRiuM)
Score
IELTS 6
Tuition Fee
£ 14100
Undergraduate Entry Requirements:
Academic Requirements: International students applying for undergraduate programs at University of South Wales should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE Academic: A minimum score of 64, with no component below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of South Wales offers several scholarships and financial support opportunities to both domestic and international students. These scholarships aim to recognize academic excellence, support students from underrepresented backgrounds, and assist those who may face financial barriers in pursuing their education.
Vice-Chancellor's International Scholarship: This scholarship is available for international students applying for undergraduate and postgraduate programs. It offers a significant reduction in tuition fees.
International Merit Scholarship: This scholarship is open to international students and provides a reduction in tuition fees for undergraduate and postgraduate programs based on academic merit.
Academic Achievement Scholarship: This scholarship is available for full-time undergraduate students who have achieved excellent academic results. It offers a reduction in tuition fees.
South Wales Business School Scholarships: The Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships may provide financial assistance or work placements.
Sports Scholarships: The university offers sports scholarships to support talented athletes in their academic and sporting pursuits. These scholarships may include financial support, access to training facilities, and mentoring.
Alumni Discount: The University of South Wales provides a discount on tuition fees for eligible alumni who wish to pursue further studies at the university.
Country-Specific Scholarships: The university may offer scholarships specifically targeted at students from certain countries or regions. These scholarships aim to promote diversity and internationalization.
The University of South Wales (USW), located in Cardiff and Newport, UK, offers a BA (Hons) Fashion Business and Marketing program that prepares graduates for a multitude of exciting career opportunities within the fashion industry.
Versatile Skill Set: Graduates of the BA (Hons) Fashion Business and Marketing program acquire a versatile skill set that is highly sought after by employers in the fashion industry. With a blend of creative, analytical, and business skills, graduates are well-equipped to pursue diverse roles such as fashion buyer, brand manager, retail merchandiser, marketing coordinator, digital strategist, trend analyst, and fashion entrepreneur.
Fashion Buying and Merchandising: For those interested in the business side of fashion, career paths in fashion buying and merchandising are popular choices. Fashion buyers are responsible for selecting and purchasing merchandise for retail stores or online platforms, while merchandisers analyze sales data and trends to optimize product assortments and maximize profitability.
Brand Management and Marketing: Brand management and marketing roles are ideal for graduates with a passion for both fashion and strategic communication. Brand managers oversee the development and promotion of brand identities, ensuring consistency and resonance with target audiences. Marketing professionals devise and implement marketing campaigns, leveraging digital platforms, social media, and influencer partnerships to drive brand awareness and engagement.
Retail Management and Operations: With the rise of e-commerce and omnichannel retailing, careers in retail management and operations are in high demand. Graduates may pursue roles such as store manager, retail operations manager, or e-commerce specialist, overseeing day-to-day operations, optimizing customer experiences, and driving sales both online and offline.
Entrepreneurship and Innovation: The BA (Hons) Fashion Business and Marketing program nurtures entrepreneurial skills, empowering graduates to launch their own fashion ventures or innovative startups. Whether founding a fashion label, launching an e-commerce platform, or developing sustainable fashion initiatives, entrepreneurial opportunities abound for graduates with creative vision and business acumen.
Global Opportunities: The fashion industry is inherently global, offering opportunities for graduates to work and collaborate across international markets. Graduates with a global perspective gained through study abroad experiences, international internships, or cross-cultural projects are well-positioned to pursue careers with multinational fashion brands, global retailers, or international marketing agencies.
