MA Consumption, Culture and Marketing

Egham Campus

INTAKE: September

Program Overview

Royal Holloway, University of London offers an MA in Consumption, Culture and Marketing that provides students with a comprehensive understanding of the relationship between consumption, culture, and marketing.

1. Program Focus: The MA in Consumption, Culture and Marketing program at Royal Holloway examines the influence of consumer culture and marketing practices on society. It explores the cultural and social aspects of consumption, including consumer behavior, branding, advertising, and market research. Students gain insights into how these factors shape consumer identities, lifestyles, and choices.

2. Interdisciplinary Approach: The program takes an interdisciplinary approach, drawing from fields such as sociology, anthropology, cultural studies, and marketing. This multidisciplinary perspective allows students to analyze consumption and marketing phenomena from various angles and gain a holistic understanding of their impact on individuals and society.

3. Research Skills: The program emphasizes the development of research skills, enabling students to critically analyze and evaluate academic literature, conduct independent research, and apply relevant theories and methodologies. Students have the opportunity to explore their research interests through a dissertation or research project, under the guidance of experienced faculty members.

4. Consumer Culture and Society: The curriculum delves into the societal and cultural dimensions of consumer behavior. Students examine how consumer culture shapes identity, social relationships, and collective values. They explore topics such as cultural meanings of brands and products, subcultures and consumer tribes, ethical consumption, and the role of consumption in globalization.

5. Marketing and Communication Strategies: The program provides insights into marketing strategies and communication techniques employed by organizations. Students analyze advertising campaigns, branding initiatives, and market research methods. They learn how marketing practices influence consumer behavior, shape cultural narratives, and contribute to the creation of symbolic meanings associated with products and brands.

6. Consumer Research and Insights: Students gain knowledge and skills related to consumer research and market analysis. They learn to gather and analyze data using qualitative and quantitative research methods, such as interviews, surveys, and focus groups. These skills enable students to understand consumer needs, preferences, and motivations, and to develop effective marketing strategies based on consumer insights.

7. Cultural Perspectives on Marketing: The program explores the cultural dimensions of marketing and the challenges of adapting marketing strategies across different cultural contexts. Students examine how cultural factors, such as language, values, and norms, impact consumer behavior and marketing effectiveness. They develop cross-cultural communication skills and learn to navigate cultural diversity in marketing campaigns.

8. Career Development: The MA in Consumption, Culture and Marketing program prepares students for a range of career opportunities. Graduates can pursue roles in marketing and advertising agencies, market research firms, consumer insights departments, branding and communications teams, and cultural organizations. They can work as marketing managers, consumer researchers, brand consultants, advertising executives, or pursue further academic research.

The MA in Consumption, Culture and Marketing program at Royal Holloway, University of London offers a unique blend of theoretical knowledge, critical analysis skills, and practical insights into the complex relationship between consumption, culture, and marketing. Graduates of this program are well-equipped to understand and navigate the dynamics of consumer culture and make a valuable contribution to various sectors of the marketing industry.

Location

Egham Campus

Score

IELTS: 6.5

Tuition Fee

£ 18800

Postgraduate Entry Requirements:

Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 65% or equivalent.
English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- PTE Academic: A minimum overall score of 61 with no individual score below 54.
Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

academic marksheets & transcripts
letters of recommendation
a personal statement - SOP
passport
other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Royal Holloway, University of London offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence and provide financial assistance to eligible students.

Founder's Scholarship: This is the most prestigious scholarship at Royal Holloway, awarded to undergraduate students who demonstrate exceptional academic achievement and potential. It covers full tuition fees and provides a generous annual stipend.
Royal Holloway Excellence Scholarship: This scholarship is awarded to undergraduate students based on their academic achievement and potential. It offers a £2,500 tuition fee waiver for each year of study.
International Excellence Scholarship: This scholarship is specifically for international undergraduate students. It provides a tuition fee reduction of £4,000 per year for the duration of the program.
Masters Scholarships: Royal Holloway offers a variety of scholarships for postgraduate students, including the RHUL Principal's Masters Scholarship, the RHUL International Excellence Masters Scholarship, and subject-specific scholarships.
Sports Scholarships: These scholarships are available to students who excel in sports and have the potential to represent the university at a high level. They provide support in the form of financial assistance and access to training facilities.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.

The MA in Consumption, Culture and Marketing program at Royal Holloway, University of London prepares students for a wide range of career prospects in the field of marketing, advertising, and consumer research.

Marketing Manager: Graduates can pursue roles as marketing managers in companies across various industries. They can develop and implement marketing strategies, conduct market research, analyze consumer behavior, and manage advertising and branding campaigns.
Consumer Insights Specialist: Graduates can work as consumer insights specialists, helping organizations understand consumer preferences, behavior, and trends. They can conduct research, analyze data, and provide actionable insights that inform marketing strategies and product development.
Brand Manager: Brand managers are responsible for developing and maintaining the brand identity of a company or product. Graduates can work in branding agencies or within organizations to manage brand positioning, communication, and marketing activities.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to help organizations make informed business decisions. They can design and execute research studies, interpret data, and provide recommendations based on market insights.
Advertising Executive: Graduates can work in advertising agencies, managing and executing advertising campaigns for clients. They can develop creative concepts, plan media placements, and analyze the effectiveness of advertising efforts.
Digital Marketing Specialist: With the increasing importance of digital marketing, graduates can specialize in digital marketing roles. They can work on social media marketing, content marketing, search engine optimization, and online advertising campaigns.
Consumer Behavior Analyst: Graduates can focus on understanding consumer behavior and psychological factors that drive consumer choices. They can work in market research firms or consulting companies, providing expertise on consumer insights and behavior.
Market Analyst: Graduates can work as market analysts, monitoring market trends, conducting competitive analysis, and providing insights on market opportunities and threats. They can help companies identify new market segments and develop strategies to target them effectively.
Entrepreneurship and Consulting: Some graduates may choose to start their own businesses or work as consultants, providing marketing and consumer behavior expertise to clients in various industries.
Further Academic Research: The MA program also provides a solid foundation for those interested in pursuing further academic research. Graduates can go on to pursue a Ph.D. and pursue a career in academia or research institutions.

The MA in Consumption, Culture and Marketing program equips students with the knowledge, skills, and critical thinking abilities necessary to thrive in the dynamic field of marketing and consumer research. With a strong focus on understanding consumer behavior, cultural influences, and marketing strategies, graduates are well-prepared for diverse career opportunities in the industry.

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