MSc Engineering Management
The MSc Engineering Management program at the University of South Wales is a prestigiou...
BSc (Hons) Marketing Management (with Placement)
Treforest
INTAKE: September
Program Overview
The BSc (Hons) Marketing Management program with a placement year at the University of South Wales (USW) provides students with a comprehensive understanding of marketing principles and practices, along with valuable industry experience. This four-year program is designed to equip students with the knowledge and skills needed to excel in various marketing roles in today's competitive business environment. Students explore key areas such as consumer behavior, market research, branding, digital marketing, advertising, and strategic marketing management. The placement year offers students the opportunity to gain practical experience in real-world marketing settings, enhancing their employability and providing valuable insights into industry practices.
Curriculum: The curriculum of the BSc (Hons) Marketing Management program at USW is carefully designed to cover essential topics in marketing theory and practice. Core modules include marketing principles, consumer behavior, market research methods, brand management, digital marketing strategies, advertising and promotion, and marketing analytics. Students also have the flexibility to choose elective modules according to their interests, such as social media marketing, international marketing, retail marketing, or marketing communications. Throughout the program, students engage in practical learning activities such as case studies, projects, and simulations, enabling them to apply theoretical concepts to real-world marketing challenges and develop innovative marketing strategies.
Research Focus: USW maintains a strong research focus in marketing, with faculty members actively engaged in research projects that contribute to advancements in the field. Research areas include consumer behavior, brand management, digital marketing trends, market segmentation, and marketing strategy development. Students have the opportunity to engage in research activities, such as literature reviews, surveys, focus groups, and data analysis, under the guidance of experienced faculty members. This research-led approach enhances students' critical thinking skills and provides insights into emerging trends and innovations in marketing practice.
Industry Engagement: The BSc (Hons) Marketing Management program at USW fosters strong ties with industry partners to ensure that the curriculum remains relevant and responsive to industry needs. Industry professionals are often involved in curriculum development, delivering guest lectures, and providing insights into real-world marketing practices and trends. The placement year offers students the opportunity to undertake internships or placements with marketing agencies, advertising firms, consumer goods companies, or digital marketing departments of organizations, gaining practical experience and industry connections. USW's robust industry links also facilitate networking opportunities, industry-led projects, and career development workshops to support students' professional growth.
Global Perspective: USW promotes a global perspective in the BSc (Hons) Marketing Management program, recognizing the importance of understanding global markets and cultural diversity in marketing practice. The university welcomes students from diverse cultural backgrounds and encourages participation in international exchange programs, study tours, or overseas placements. Students learn about global marketing trends, international market entry strategies, and cross-cultural marketing communications through coursework, case studies, and interactions with faculty members and industry practitioners from around the world. This global outlook equips graduates with the skills and knowledge to develop global marketing strategies and succeed in diverse international business environments.
Location
Treforest
Score
IELTS 6
Tuition Fee
£ 14100
Undergraduate Entry Requirements:
Academic Requirements: International students applying for undergraduate programs at University of South Wales should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE Academic: A minimum score of 64, with no component below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of South Wales offers several scholarships and financial support opportunities to both domestic and international students. These scholarships aim to recognize academic excellence, support students from underrepresented backgrounds, and assist those who may face financial barriers in pursuing their education.
Vice-Chancellor's International Scholarship: This scholarship is available for international students applying for undergraduate and postgraduate programs. It offers a significant reduction in tuition fees.
International Merit Scholarship: This scholarship is open to international students and provides a reduction in tuition fees for undergraduate and postgraduate programs based on academic merit.
Academic Achievement Scholarship: This scholarship is available for full-time undergraduate students who have achieved excellent academic results. It offers a reduction in tuition fees.
South Wales Business School Scholarships: The Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships may provide financial assistance or work placements.
Sports Scholarships: The university offers sports scholarships to support talented athletes in their academic and sporting pursuits. These scholarships may include financial support, access to training facilities, and mentoring.
Alumni Discount: The University of South Wales provides a discount on tuition fees for eligible alumni who wish to pursue further studies at the university.
Country-Specific Scholarships: The university may offer scholarships specifically targeted at students from certain countries or regions. These scholarships aim to promote diversity and internationalization.
Graduates of the BSc (Hons) Marketing Management program with a placement year from the University of South Wales (USW) are well-prepared for a wide range of exciting career opportunities in the field of marketing.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, analyze market trends, and manage marketing budgets to achieve organizational goals.
Brand Manager: Brand managers focus on building and maintaining the reputation and identity of a brand. They develop brand strategies, oversee brand messaging, and ensure brand consistency across various marketing channels to create strong brand equity.
Digital Marketing Specialist: Digital marketing specialists leverage digital channels such as social media, email, and websites to promote products or services. They develop digital marketing strategies, create engaging content, and analyze digital metrics to optimize online marketing efforts.
Market Research Analyst: Market research analysts gather and analyze data to evaluate market conditions, consumer preferences, and competitor strategies. They conduct surveys, interviews, and focus groups to gather insights and provide recommendations for marketing decision-making.
Advertising Manager: Advertising managers oversee advertising campaigns to promote products or services. They work with creative teams to develop advertising concepts, select media channels, and manage advertising budgets to reach target audiences effectively.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. They develop PR strategies, create press releases, handle media inquiries, and manage crisis communications to maintain positive relationships with stakeholders.
Sales Manager: Sales managers lead sales teams to achieve revenue targets and sales goals. They develop sales strategies, train sales staff, and monitor sales performance to drive business growth and profitability.
Marketing Consultant: Marketing consultants provide expert advice and guidance to organizations on marketing strategies and tactics. They assess marketing needs, develop customized marketing plans, and offer recommendations to improve marketing effectiveness and ROI.
Product Manager: Product managers oversee the development and launch of new products or services. They conduct market research, define product requirements, coordinate product development efforts, and manage product lifecycles to meet customer needs and business objectives.
Market Development Manager: Market development managers identify and pursue new market opportunities for products or services. They analyze market trends, assess market potential, and develop market entry strategies to expand business reach and increase market share.
Social Media Manager: Social media managers are responsible for managing and executing social media marketing strategies. They create content, engage with followers, analyze social media metrics, and monitor social media trends to enhance brand visibility and engagement.
