MSc Engineering Management
The MSc Engineering Management program at the University of South Wales is a prestigiou...
BSc (Hons) Marketing Management
Treforest
INTAKE: Jan & Sept
Program Overview
The BSc (Hons) Marketing Management program at the University of South Wales (USW) offers students a comprehensive understanding of marketing principles and practices, preparing them for dynamic careers in the field of marketing. This program equips students with the knowledge and skills needed to develop and implement effective marketing strategies in today's competitive business environment. Students learn about consumer behavior, market research, branding, digital marketing, advertising, and strategic marketing management. Through a blend of theoretical learning and practical experience, students gain insights into emerging trends and best practices in marketing, positioning them for success in various marketing roles.
Curriculum: The curriculum of the BSc (Hons) Marketing Management program at USW is designed to cover key areas of marketing theory and practice. Core modules include marketing principles, consumer behavior, market research methods, brand management, digital marketing strategies, advertising and promotion, and marketing analytics. Students also have the opportunity to choose elective modules according to their interests, such as social media marketing, international marketing, retail marketing, or marketing communications. The program emphasizes practical skills development through case studies, projects, and real-world simulations, allowing students to apply theoretical concepts to solve marketing challenges and develop innovative marketing strategies.
Research Focus: USW maintains a strong research focus in marketing, with faculty members actively engaged in research projects that contribute to advancements in the field. Research areas include consumer behavior, brand management, digital marketing trends, market segmentation, and marketing strategy development. Students have the opportunity to engage in research activities, such as literature reviews, surveys, focus groups, and data analysis, under the guidance of experienced faculty members. This research-led approach enhances students' critical thinking skills and provides insights into emerging trends and innovations in marketing practice.
Industry Engagement: The BSc (Hons) Marketing Management program at USW is closely aligned with industry needs and standards, with a strong emphasis on industry engagement and collaboration. Industry professionals are often involved in curriculum development, delivering guest lectures, and providing insights into real-world marketing practices and trends. Students have the opportunity to undertake internships or placements with marketing agencies, advertising firms, consumer goods companies, or digital marketing departments of organizations, gaining practical experience and industry connections. USW's strong industry links also facilitate networking opportunities, industry-led projects, and career development support for students, enhancing their employability upon graduation.
Global Perspective: USW promotes a global perspective in the BSc (Hons) Marketing Management program, recognizing the importance of understanding global markets and cultural diversity in marketing practice. The university welcomes students from diverse cultural backgrounds and encourages participation in international exchange programs, study tours, or overseas internships. Students learn about global marketing trends, international market entry strategies, and cross-cultural marketing communications through coursework, case studies, and interactions with faculty members and industry practitioners from around the world. This global outlook prepares graduates to work in multicultural environments, develop global marketing strategies, and navigate the complexities of international markets effectively.
Location
Treforest
Score
IELTS 6
Tuition Fee
£ 14950
Undergraduate Entry Requirements:
Academic Requirements: International students applying for undergraduate programs at University of South Wales should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum score of 72, with a minimum of 17 in each component.
- PTE Academic: A minimum score of 64, with no component below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of South Wales offers several scholarships and financial support opportunities to both domestic and international students. These scholarships aim to recognize academic excellence, support students from underrepresented backgrounds, and assist those who may face financial barriers in pursuing their education.
Vice-Chancellor's International Scholarship: This scholarship is available for international students applying for undergraduate and postgraduate programs. It offers a significant reduction in tuition fees.
International Merit Scholarship: This scholarship is open to international students and provides a reduction in tuition fees for undergraduate and postgraduate programs based on academic merit.
Academic Achievement Scholarship: This scholarship is available for full-time undergraduate students who have achieved excellent academic results. It offers a reduction in tuition fees.
South Wales Business School Scholarships: The Business School offers a range of scholarships for undergraduate and postgraduate students pursuing business-related programs. These scholarships may provide financial assistance or work placements.
Sports Scholarships: The university offers sports scholarships to support talented athletes in their academic and sporting pursuits. These scholarships may include financial support, access to training facilities, and mentoring.
Alumni Discount: The University of South Wales provides a discount on tuition fees for eligible alumni who wish to pursue further studies at the university.
Country-Specific Scholarships: The university may offer scholarships specifically targeted at students from certain countries or regions. These scholarships aim to promote diversity and internationalization.
Graduates of the BSc (Hons) Marketing Management program from the University of South Wales (USW) have a diverse range of career opportunities in the dynamic field of marketing.
Marketing Manager: Marketing managers oversee marketing campaigns and strategies to promote products or services. They analyze market trends, identify target audiences, develop marketing plans, and monitor campaign performance to achieve organizational objectives.
Brand Manager: Brand managers are responsible for managing and enhancing the reputation and identity of brands. They develop brand strategies, oversee brand messaging, and ensure brand consistency across various marketing channels to create strong brand equity.
Digital Marketing Specialist: Digital marketing specialists focus on promoting products or services through digital channels such as social media, websites, and email marketing. They develop digital marketing strategies, create engaging content, and analyze digital metrics to optimize online marketing efforts.
Market Research Analyst: Market research analysts gather and analyze data to evaluate market conditions, consumer preferences, and competitor strategies. They conduct surveys, interviews, and focus groups to gather insights and provide recommendations for marketing decision-making.
Advertising Manager: Advertising managers oversee advertising campaigns to promote products or services. They work with creative teams to develop advertising concepts, select media channels, and manage advertising budgets to reach target audiences effectively.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations. They develop PR strategies, create press releases, handle media inquiries, and manage crisis communications to maintain positive relationships with stakeholders.
Sales Manager: Sales managers lead sales teams to achieve revenue targets and sales goals. They develop sales strategies, train sales staff, and monitor sales performance to drive business growth and profitability.
Marketing Consultant: Marketing consultants provide expert advice and guidance to organizations on marketing strategies and tactics. They assess marketing needs, develop customized marketing plans, and offer recommendations to improve marketing effectiveness and ROI.
Product Manager: Product managers oversee the development and launch of new products or services. They conduct market research, define product requirements, coordinate product development efforts, and manage product lifecycles to meet customer needs and business objectives.
Market Development Manager: Market development managers identify and pursue new market opportunities for products or services. They analyze market trends, assess market potential, and develop market entry strategies to expand business reach and increase market share.
Social Media Manager: Social media managers are responsible for managing and executing social media marketing strategies. They create content, engage with followers, analyze social media metrics, and monitor social media trends to enhance brand visibility and engagement.
