BA (Hons) Fashion Promotion & Marketing

Undergraduate Entry Requirements

Academic Qualifications: Students should have completed their secondary education with a minimum overall percentage of 60% or above in a relevant qualification equivalent to the UK's General Certificate of Secondary Education (GCSE) or A-levels.

English Language Proficiency:

• IELTS: A minimum overall score of 6, with no individual component score below 5.5.
• TOEFL: A minimum overall score of 80, with with no band less than 10.
• PTE: A minimum overall score of 61, with no individual score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Central Lancashire (UCLan):

Vice-Chancellor's Scholarship: The Vice-Chancellor's Scholarship is a prestigious scholarship awarded to high-achieving international students. This scholarship provides a significant tuition fee reduction for the duration of the student's program. The selection is based on academic merit, and applicants are automatically considered when they apply for a full-time undergraduate or postgraduate program at UCLan.

International Excellence Scholarship: The International Excellence Scholarship is aimed at international students who demonstrate exceptional academic performance. This scholarship offers a tuition fee reduction for the first year of study and is available for both undergraduate and postgraduate programs. The selection criteria include academic achievements, personal statements, and references.

Country-Specific Scholarships: UCLan offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and encourage international students from specific regions to study at UCLan. The eligibility criteria and award amounts vary depending on the specific scholarship.

Sports Scholarships: UCLan recognizes the achievements of talented student athletes and offers sports scholarships to support their academic and sporting pursuits. These scholarships are available for international students who demonstrate outstanding sporting ability and academic potential. The scholarships provide financial support, mentoring, and access to sports facilities and training programs.

Alumni Loyalty Discount: UCLan values its alumni and offers a tuition fee discount to international students who have previously completed a full degree program at UCLan and wish to pursue further studies at the university. The discount is applied to the tuition fees of eligible postgraduate programs.

External Scholarships and Funding: In addition to the scholarships offered by UCLan, international students can also explore external scholarship opportunities and funding options. Various organizations, foundations, and governments provide scholarships for international students studying in the UK. UCLan's International Office can provide guidance and information on external scholarship opportunities.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.

The BA (Hons) Fashion Promotion & Marketing program at UCLan prepares students for diverse and dynamic roles within the fashion industry, emphasizing creativity, innovation, and strategic thinking. Graduates emerge with a versatile skill set and industry knowledge to thrive in the competitive world of fashion marketing and promotion.

1. Fashion Marketer/Marketing Executive: Graduates can pursue roles as fashion marketers or marketing executives within fashion brands, agencies, or retail companies. They develop and implement marketing strategies to promote brands, analyze market trends, and engage with target audiences through various channels.

2. Brand Manager: With a focus on brand development and management, graduates can work as brand managers responsible for defining brand identity, positioning, and communication strategies. They oversee brand campaigns, collaborations, and partnerships to enhance brand visibility and equity.

3. Digital Marketing Specialist: In an increasingly digitalized industry, graduates can specialize in digital marketing roles, focusing on social media management, content creation, influencer partnerships, and e-commerce strategies. They leverage digital platforms to drive brand awareness and customer engagement.

4. Fashion PR/Publicist: Fashion promotion graduates can pursue careers in public relations or publicity, managing media relations, press releases, and events for fashion brands or agencies. They work to enhance brand reputation and secure media coverage through strategic PR campaigns.

5. Retail Buyer/Merchandiser: Graduates interested in retail can explore roles as buyers or merchandisers within fashion retail companies. They curate product assortments, analyze consumer behavior, and optimize inventory to maximize sales and profitability.

6. Visual Merchandiser: Visual merchandising roles involve creating compelling displays and layouts within retail environments to showcase fashion products effectively. Graduates with a background in fashion promotion can excel in this creative and strategic role.

7. Fashion Event Coordinator: Event management is another exciting career path for fashion promotion graduates. They can organize fashion shows, exhibitions, and promotional events, coordinating logistics, budgets, and collaborations to create impactful experiences.

8. Fashion Entrepreneur: Some graduates may choose to launch their own fashion-related ventures, such as boutique stores, online platforms, or consultancy services. The program equips students with entrepreneurial skills and industry knowledge to pursue their creative business ideas.

9. Digital Content Creator/Influencer: With expertise in digital media and content creation, graduates can explore opportunities as fashion bloggers, influencers, or content creators. They produce engaging visual and written content to build personal brands and collaborate with fashion companies.

10. Marketing Research Analyst: Graduates can work as market research analysts, providing insights into consumer behavior, market trends, and competitive landscapes within the fashion industry. They support strategic decision-making and marketing initiatives with data-driven analysis.