BA (Hons) Fashion Management with Marketing (with Placement Year)

Southampton City Centre

 

INTAKE: September

Program Overview

The BA (Hons) Fashion Management with Marketing (with Placement Year) program at Solent University, located in Southampton, UK, offers students an immersive experience in the dynamic fashion industry. This program combines the principles of fashion management and marketing with practical industry experience gained through a placement year, providing students with a comprehensive skill set and a competitive edge in the global fashion marketplace.

Curriculum: The curriculum of the BA (Hons) Fashion Management with Marketing (with Placement Year) program is meticulously crafted to equip students with the knowledge and skills needed to succeed in the fashion business. Courses cover a wide range of subjects, including fashion marketing, brand management, retail operations, consumer behavior, digital marketing, trend analysis, and business strategy. Students engage in hands-on projects, case studies, and industry simulations, gaining practical experience and developing critical thinking and problem-solving skills.

Research Focus: Solent University encourages students to engage in research activities that explore current trends, innovations, and challenges within the fashion industry. Faculty members are actively involved in research projects that investigate topics such as sustainability, technology integration, consumer preferences, and global market trends. Students have the opportunity to contribute to research initiatives, conducting market research, trend analysis, and consumer studies, gaining insights into industry trends and emerging issues.

Industry Engagement: The BA (Hons) Fashion Management with Marketing (with Placement Year) program at Solent University is closely connected to the fashion industry, offering students numerous opportunities for industry engagement. Through guest lectures, industry workshops, and collaborative projects with fashion companies, students gain exposure to real-world business practices and challenges. The university has established partnerships with leading fashion brands, retailers, and marketing agencies, providing students with access to internships, work placements, and networking events that facilitate their transition from academia to the fashion industry.

Global Perspective: Solent University recognizes the global nature of the fashion industry and integrates a global perspective into its curriculum. Students are encouraged to explore international markets, cultural influences, and global trends shaping the fashion landscape. The university offers opportunities for international exchanges, study tours, and collaborations with fashion institutions worldwide, allowing students to gain cross-cultural experiences and insights. This global outlook prepares graduates to work in diverse international settings and to navigate the complexities of the global fashion marketplace with confidence and cultural competency.

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Location

Southampton City Centre

Pollster Education

Score

IELTS 6

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Tuition Fee

£ 14250

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at Solent University should have completed their secondary education with a minimum of 65% or above in their respective national qualifications.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum score of 80, with a minimum of 20 in each component.
  • PTE Academic: A minimum score of 59, with no component below 59.
  • DET Requirement: A DET score of 100 is required.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Solent University in the UK offers a range of scholarships and financial support options to assist international students in their academic journey. These scholarships aim to recognize and reward academic excellence, as well as provide support to those who may face financial constraints. 

Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who have achieved outstanding academic results. It provides a significant reduction in tuition fees for the duration of the student's course.

International Merit Scholarship: This scholarship is available to international students who have demonstrated academic excellence in their previous studies. It offers a partial tuition fee reduction and is awarded based on academic achievements and potential.

Solent Sports Scholarships: Solent University has a strong focus on sports and offers scholarships to talented athletes who have achieved excellence in their chosen sport. These scholarships provide financial support, training facilities, and coaching expertise to help athletes balance their studies and sports commitments.

Regional Scholarships: Solent University offers a range of scholarships specific to certain regions or countries. These scholarships aim to support students from particular regions and provide financial assistance to help them pursue their studies at Solent University.

External Scholarships: In addition to university-specific scholarships, Solent University also encourages international students to explore external scholarship opportunities. The university provides guidance and support in identifying and applying for external scholarships offered by organizations, foundations, and governments.

Financial Hardship Support: Solent University understands that some international students may face financial difficulties during their studies. The university provides support and advice through its Student Hub and Student Funding team, who can assist in exploring additional funding options and provide guidance on managing finances effectively.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the BA (Hons) Fashion Management with Marketing (with Placement Year) program at Solent University in Southampton, UK, are equipped with a diverse skill set and practical experience that prepares them for a wide range of exciting career opportunities in the fashion industry. With a combination of fashion management, marketing expertise, and industry experience, graduates can pursue rewarding careers in various sectors of the fashion business.

Fashion Brand Manager: Fashion brand managers oversee the development and implementation of brand strategies to enhance brand identity and market positioning. They work closely with creative teams, marketing departments, and external agencies to develop marketing campaigns, product launches, and brand collaborations. Graduates with a BA (Hons) Fashion Management with Marketing degree and placement year experience can pursue careers as brand managers for fashion labels, retailers, or luxury brands.

Fashion Marketing Specialist: Fashion marketing specialists develop and execute marketing strategies to promote fashion products and brands to target audiences. They analyze market trends, consumer behavior, and competitor activities to identify marketing opportunities and create impactful marketing campaigns. Graduates with expertise in fashion management and marketing, coupled with placement year experience, can work as marketing coordinators, digital marketing specialists, or social media managers for fashion companies, agencies, or e-commerce platforms.

Fashion Retail Buyer/Merchandiser: Fashion retail buyers and merchandisers are responsible for selecting and purchasing merchandise for retail stores or online platforms. They monitor market trends, analyze sales data, and negotiate with suppliers to curate product assortments that meet consumer demand and drive sales. Graduates with a BA (Hons) Fashion Management with Marketing degree and placement year experience can pursue careers as fashion buyers, merchandisers, or category managers for fashion retailers, department stores, or e-commerce companies.

Fashion PR/Communications Manager: Fashion PR and communications managers manage public relations activities and communication strategies to promote fashion brands and maintain positive brand image. They develop press releases, media kits, and press events to generate media coverage and engage with journalists, influencers, and stakeholders. Graduates with placement year experience in fashion management and marketing can pursue careers as PR managers, communications directors, or brand ambassadors for fashion companies, agencies, or PR firms.

Fashion Event Coordinator: Fashion event coordinators plan and organize fashion shows, product launches, and special events to showcase fashion brands and collections. They coordinate logistics, secure venues, manage budgets, and collaborate with designers, models, and vendors to ensure successful event execution. Graduates with a BA (Hons) Fashion Management with Marketing degree and placement year experience can work as event coordinators, production assistants, or event planners for fashion events, trade shows, or runway presentations.


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