MSc Marketing

Leicester - UK

 

INTAKE: Jan & Sept

Program Overview

The University of Leicester, located in the UK, offers an MSc program in Marketing. This program provides students with a comprehensive understanding of marketing principles and strategies in the modern business landscape.

  1. Marketing Principles: The MSc Marketing program at the University of Leicester covers the fundamental principles of marketing. Students learn about consumer behavior, market research, segmentation, targeting, and positioning strategies. They gain a deep understanding of how marketing contributes to the success of organizations.

  2. Digital Marketing: The program focuses on the growing importance of digital marketing in today's business environment. Students explore various digital marketing channels such as social media, search engine marketing, content marketing, and email marketing. They learn how to develop and implement effective digital marketing campaigns.

  3. Brand Management: The program emphasizes the significance of brand management in building strong and sustainable businesses. Students study brand equity, brand positioning, brand communication, and brand extension strategies. They learn how to develop and manage successful brands that resonate with target customers.

  4. Marketing Analytics: The program introduces students to the use of data analytics in marketing decision-making. Students learn how to collect and analyze marketing data to gain insights into consumer behavior, measure campaign effectiveness, and make data-driven marketing decisions.

  5. International Marketing: The program explores the challenges and opportunities of marketing in a global context. Students learn about international market entry strategies, global marketing research, product adaptation, pricing in different markets, and international distribution channels. They gain knowledge of how to develop effective marketing strategies for diverse international markets.

  6. Marketing Strategy and Planning: The program equips students with the skills to develop comprehensive marketing strategies and plans. Students learn how to conduct market analysis, set marketing objectives, develop marketing tactics, and measure marketing performance. They gain the ability to design and implement strategic marketing plans for organizations.

Pollster Education

Location

Leicester - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 21850

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% to 75% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, Writing.
    • PTE Academic: A minimum overall score of 61 with no individual score below 61.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Leicester offers a range of scholarships to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Chancellor's Scholarships: These prestigious scholarships are awarded to outstanding students who demonstrate exceptional academic achievements and potential. The scholarships cover full tuition fees and a generous stipend for living expenses.
  2. Leicester Castle Business School Scholarships: Leicester Castle Business School offers a variety of scholarships to support students pursuing business-related programs. These scholarships are available to both domestic and international students and provide financial assistance in the form of partial tuition fee waivers.
  3. Sports Scholarships: The University of Leicester encourages and supports students who excel in sports. The Sports Scholarships program provides financial assistance, access to sports facilities, coaching, and additional support to talented athletes, helping them balance their sporting and academic commitments.
  4. International Scholarships: The university offers a range of scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Examples include the International Excellence Scholarships and the Commonwealth Shared Scholarships.
  5. Subject-specific Scholarships: Some departments and faculties at the University of Leicester offer scholarships tailored to specific subject areas. These scholarships recognize academic excellence and may provide financial assistance or other benefits to students studying in those fields.
  6. Access Scholarships: The university is committed to widening access to higher education and offers scholarships to students from underrepresented backgrounds. These scholarships aim to support students who may face financial or other barriers to pursuing a university education.

Applying for scholarships usually involves submitting an application form, providing academic transcripts, reference letters, and sometimes a personal statement. Each scholarship will have specific requirements and selection criteria, which are typically outlined on the university's website.

The University of Leicester offers a range of scholarships to support students in their academic pursuits. These scholarships acknowledge academic excellence, provide financial assistance, and promote diversity and inclusion within the student community.

Graduates of the MSc Marketing program from the University of Leicester have a wide range of career prospects in the marketing field. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers in various industries. They are responsible for developing and executing marketing strategies, managing marketing campaigns, and overseeing marketing teams.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing and work as digital marketing managers, social media managers, or SEO specialists. They focus on leveraging digital platforms and technologies to reach target audiences and drive business growth.

  3. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive insights. They provide valuable market intelligence to support strategic marketing decisions.

  4. Brand Manager: Graduates can specialize in brand management and work as brand managers, responsible for building and maintaining strong brand identities. They develop brand strategies, manage brand portfolios, and ensure consistent brand messaging across all touchpoints.

  5. International Marketing Manager: Graduates with a focus on international marketing can pursue careers as international marketing managers, overseeing marketing activities in global markets. They develop and implement marketing strategies that cater to diverse cultural and market-specific needs.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing expertise and advice to organizations on marketing strategies, market entry, brand development, and customer engagement. They may work independently or for consulting firms.


Similar Courses
WhatsApp Enquiry Call Enquiry