MSc Accounting and finance
The MSc Accounting and Finance course at the University of East Anglia (UEA) provides s...
MSc Marketing and Management
Norwich Campus
INTAKE: September
Program Overview
The MSc Marketing and Management course at the University of East Anglia (UEA) in the UK is designed to provide students with a comprehensive understanding of marketing principles and their application in a managerial context. This program combines the fields of marketing and management, equipping students with a diverse skill set that is highly sought after by employers.
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Integrated Approach: The course takes an integrated approach to marketing and management, exploring how marketing strategies and activities align with overall business objectives and contribute to organizational success. Students gain a deep understanding of marketing principles and their relationship with various management functions.
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Core Modules: The program covers a range of core modules that provide a solid foundation in marketing and management. These modules include Marketing Strategy, Consumer Behavior, International Marketing, Strategic Management, Organizational Behavior, and Financial Management, among others. Students develop a comprehensive understanding of key concepts, theories, and frameworks in these areas.
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Specializations: The MSc Marketing and Management course allows students to specialize in specific areas of interest. Specialization options may include Brand Management, Digital Marketing, International Business, Entrepreneurship, or Sustainability. These specializations enable students to tailor their studies to align with their career aspirations and interests.
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Practical Skills: The course places a strong emphasis on developing practical skills that are relevant to the marketing and management industry. Students engage in real-world case studies, group projects, and industry-focused assignments that enhance their problem-solving, critical thinking, and analytical skills. They also have opportunities to apply theoretical knowledge in practical scenarios.
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Industry Engagement: UEA has strong links with industry and provides students with opportunities to engage with real-world marketing and management challenges. Guest lectures, industry workshops, and networking events are organized to connect students with professionals from various sectors. These interactions provide valuable insights into industry trends and enhance students' understanding of marketing and management practices.
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Research Opportunities: Students have the chance to engage in research projects during their studies, allowing them to develop research skills and contribute to the advancement of knowledge in the field. They may work closely with faculty members on research topics related to marketing and management or undertake independent research projects.
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International Perspective: The MSc Marketing and Management course at UEA offers an international perspective, exploring global marketing strategies and the challenges of managing diverse markets. Students gain cross-cultural awareness and develop the skills needed to work in a global business environment.
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Career Support: UEA's Careers Service provides dedicated support to students, assisting them in their career planning and job search. They offer workshops, one-on-one career counseling, interview preparation, and access to job opportunities and internships. The university's strong connections with industry professionals and alumni networks also facilitate career advancement.
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Professional Development: The course emphasizes professional development, helping students develop key skills required in the marketing and management industry. These skills include leadership, communication, teamwork, project management, and strategic thinking. Students are encouraged to participate in extracurricular activities, such as student societies and industry events, to enhance their personal and professional development.
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Career Opportunities: Graduates of the MSc Marketing and Management course have a wide range of career opportunities. They can pursue roles in marketing management, brand management, digital marketing, market research, consulting, entrepreneurship, and strategic management. Industries such as consumer goods, technology, retail, advertising, consulting firms, and start-ups actively recruit graduates with expertise in marketing and management.
The MSc Marketing and Management course at UEA provides students with a solid foundation in marketing principles and their integration with management practices. With a focus on practical skills, industry engagement, and international perspectives, graduates are well-prepared for successful careers in the dynamic and competitive marketing and management field.
Location
Norwich Campus
Score
IELTS:6
Tuition Fee
£ 19850
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of East Anglia offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize and reward excellence, providing financial assistance and opportunities for students to excel in their chosen fields.
- UEA Excellence Scholarships: University of East Angliaoffers Excellence Scholarships to high-achieving undergraduate students. These scholarships are merit-based and provide a fee reduction of up to [percentage or amount] for the duration of the program. They are awarded based on academic performance and achievements.
- UEA Postgraduate Scholarships: University of East Anglia offers a range of scholarships for postgraduate students across various disciplines. These scholarships are available for both taught master's programs and research degrees. They can cover full or partial tuition fees, living expenses, or research costs, depending on the specific scholarship.
- Subject-Specific Scholarships: University of East Anglia offers subject-specific scholarships for students pursuing studies in certain disciplines. These scholarships may be available for fields such as business, science, arts, humanities, social sciences, and more. They aim to support students with a passion for their chosen field and provide additional financial support.
University of East Anglia's scholarship programs demonstrate that the university supports talented and deserving students, enabling them to pursue their educational goals without financial barriers. These scholarships not only provide financial assistance but also recognize and celebrate academic excellence.
The MSc Marketing and Management course at the University of East Anglia (UEA) in the UK opens up a wide range of career prospects for graduates. This program equips students with a comprehensive understanding of marketing strategies, management principles, and their practical application in various industries.
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Marketing Management: Graduates can pursue careers in marketing management, where they can lead marketing teams and develop and implement strategic marketing plans. They can work in diverse industries such as consumer goods, technology, retail, hospitality, and healthcare. Roles may include Marketing Manager, Brand Manager, Product Manager, or Digital Marketing Manager.
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Market Research and Analysis: With their expertise in understanding consumer behavior and market trends, graduates can excel in market research and analysis roles. They can conduct market research studies, analyze data, and provide insights to support decision-making. Job titles may include Market Research Analyst, Marketing Analyst, or Business Intelligence Analyst.
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Digital Marketing: The MSc Marketing and Management course prepares students for careers in the rapidly growing field of digital marketing. Graduates can work in digital marketing agencies, e-commerce companies, or in-house marketing teams, managing digital campaigns, social media strategies, search engine optimization, and online advertising. Roles may include Digital Marketing Specialist, Social Media Manager, or Content Marketing Manager.
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Brand Management: Graduates with a specialization in brand management can pursue careers focused on building and managing brands. They can work in brand consultancy firms, advertising agencies, or in-house brand management departments of companies. Job titles may include Brand Manager, Brand Strategist, or Brand Consultant.
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Consulting: The MSc Marketing and Management course provides graduates with strong problem-solving and analytical skills, making them well-suited for consulting careers. They can work in management consulting firms, providing strategic advice to businesses across different sectors. Graduates can also start their own consulting businesses and offer specialized marketing and management services.
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Entrepreneurship: The program nurtures an entrepreneurial mindset and equips students with the knowledge and skills required to start their own businesses. Graduates can launch their own marketing agencies, consulting firms, or innovative ventures. They can apply their marketing and management expertise to develop and grow their businesses.
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International Marketing: With an emphasis on global perspectives, graduates can pursue international marketing careers. They can work for multinational companies, developing and implementing marketing strategies in different countries and cultures. Roles may include International Marketing Manager, Export Manager, or Global Marketing Coordinator.
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Strategic Management: Graduates can leverage their understanding of marketing and management to pursue careers in strategic management. They can work in strategic planning departments of organizations, contributing to the development and execution of business strategies. Roles may include Strategic Planning Manager, Business Development Manager, or Management Consultant.
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Non-profit and Social Sector: Graduates interested in making a positive impact can work in non-profit organizations, NGOs, or the social sector. They can apply their marketing and management skills to promote social causes, raise funds, and develop sustainable initiatives. Roles may include Marketing Manager for Non-profit Organizations, Fundraising Manager, or Social Impact Consultant.
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PhD and Research Careers: For those interested in research and academia, the MSc Marketing and Management course provides a solid foundation for pursuing a Ph.D. or a research-focused career. Graduates can undertake further research in marketing and management-related areas, contributing to the advancement of knowledge in the field.
The MSc Marketing and Management course at UEA prepares graduates for diverse and dynamic careers in the marketing and management field. The combination of marketing expertise, management skills, and practical experience provides a strong foundation for success in various industries and sectors. The program's industry connections, career support services, and emphasis on practical learning further enhance the career prospects of graduates.
