BSc (Hons) Sports Business Management

Preston

 

INTAKE: September

Program Overview

The BSc (Hons) Sports Business Management program at the University of Central Lancashire (UCLan) is designed to prepare students for leadership roles in the global sports industry. This dynamic undergraduate degree integrates business principles with specialized knowledge of sports management, marketing, finance, and operations. Students gain a deep understanding of the sports business landscape, including professional sports leagues, clubs, governing bodies, and sports-related enterprises. The program equips students with the skills and expertise needed to navigate the complexities of sports management and develop innovative strategies to drive success in the sports business sector.

  1. Sports Industry Insights: Students gain comprehensive insights into the sports industry, including the structure, governance, and commercial aspects of sports organizations. They explore trends, challenges, and opportunities within the global sports business landscape, learning from real-world case studies and industry guest lectures.

  2. Business Fundamentals: The program emphasizes core business principles, such as marketing, finance, human resource management, and strategic planning, tailored specifically to the sports context. Students acquire business acumen and analytical skills necessary to manage sports organizations effectively.

  3. Sports Marketing and Sponsorship: Students learn how to apply marketing strategies and sponsorship techniques to promote sports events, teams, and athletes. They study consumer behavior, brand management, digital marketing, and sponsorship activation, developing innovative marketing campaigns for the sports industry.

  4. Sports Event Management: The program covers sports event planning, logistics, and operations, preparing students to organize and execute sports events of varying scales. Students gain practical experience in event management, venue operations, and risk assessment, learning how to deliver successful sports experiences for fans and stakeholders.

  5. Sports Business Strategy and Innovation: Students explore sports business strategy and innovation, focusing on business development, entrepreneurship, and industry disruption. They analyze emerging trends in sports technology, media rights, and fan engagement, applying strategic frameworks to drive innovation and competitive advantage in the sports business sector.

Pollster Education

Location

Preston

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

£ 16500

Undergraduate Entry Requirements

Academic Qualifications: Students should have completed their secondary education with a minimum overall percentage of 60% or above in a relevant qualification equivalent to the UK's General Certificate of Secondary Education (GCSE) or A-levels.

English Language Proficiency:

  • IELTS: A minimum overall score of 6, with no individual component score below 5.5.
  • TOEFL: A minimum overall score of 80, with with no band less than 10.
  • PTE: A minimum overall score of 61, with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Central Lancashire (UCLan):

Vice-Chancellor's Scholarship: The Vice-Chancellor's Scholarship is a prestigious scholarship awarded to high-achieving international students. This scholarship provides a significant tuition fee reduction for the duration of the student's program. The selection is based on academic merit, and applicants are automatically considered when they apply for a full-time undergraduate or postgraduate program at UCLan.

International Excellence Scholarship: The International Excellence Scholarship is aimed at international students who demonstrate exceptional academic performance. This scholarship offers a tuition fee reduction for the first year of study and is available for both undergraduate and postgraduate programs. The selection criteria include academic achievements, personal statements, and references.

Country-Specific Scholarships: UCLan offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and encourage international students from specific regions to study at UCLan. The eligibility criteria and award amounts vary depending on the specific scholarship.

Sports Scholarships: UCLan recognizes the achievements of talented student athletes and offers sports scholarships to support their academic and sporting pursuits. These scholarships are available for international students who demonstrate outstanding sporting ability and academic potential. The scholarships provide financial support, mentoring, and access to sports facilities and training programs.

Alumni Loyalty Discount: UCLan values its alumni and offers a tuition fee discount to international students who have previously completed a full degree program at UCLan and wish to pursue further studies at the university. The discount is applied to the tuition fees of eligible postgraduate programs.

External Scholarships and Funding: In addition to the scholarships offered by UCLan, international students can also explore external scholarship opportunities and funding options. Various organizations, foundations, and governments provide scholarships for international students studying in the UK. UCLan's International Office can provide guidance and information on external scholarship opportunities.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.

The BSc (Hons) Sports Business Management program at the University of Central Lancashire (UCLan) equips graduates with the knowledge and skills necessary to pursue diverse and rewarding career paths within the sports industry.  

  1. Sports Marketing Manager: Graduates can pursue roles as sports marketing managers, responsible for developing and implementing marketing strategies to promote sports events, teams, and products. They collaborate with sponsors, media partners, and advertising agencies to enhance brand visibility and drive fan engagement.

  2. Sports Events Coordinator: Graduates may work as sports events coordinators, responsible for planning, organizing, and managing sports events such as tournaments, matches, and competitions. They oversee event logistics, venue arrangements, and participant coordination, ensuring seamless event execution and fan satisfaction.

  3. Sports Business Analyst: Graduates with strong analytical skills can pursue careers as sports business analysts, specializing in market research, financial analysis, and performance evaluation within the sports industry. They provide insights and recommendations to sports organizations, helping them make informed decisions and optimize business operations.

  4. Sports Sponsorship Manager: Graduates can specialize in sports sponsorship management, cultivating relationships with corporate sponsors and negotiating sponsorship deals for sports teams, athletes, and events. They oversee sponsorship activations, brand partnerships, and revenue generation through sponsorship initiatives.

  5. Sports Facility Manager: Graduates may work as sports facility managers, responsible for overseeing the operations and management of sports facilities such as stadiums, arenas, and training centers. They ensure facility maintenance, safety compliance, and efficient utilization of resources to support sports activities and events.

  6. Sports Entrepreneur: Graduates with an entrepreneurial mindset can start their own sports-related businesses, such as sports marketing agencies, sports consultancy firms, or sports event management companies. They develop innovative solutions, capitalize on emerging trends, and create new opportunities within the sports business sector.

  7. Sports Retail Manager: Graduates can pursue roles in sports retail management, overseeing operations of sports stores, athletic apparel outlets, or sports equipment shops. They manage inventory, merchandising, and customer service, catering to the needs of sports enthusiasts and athletes.

  8. Sports Development Officer: Graduates may work as sports development officers, focusing on community engagement, grassroots sports programs, and sports participation initiatives. They collaborate with local authorities, schools, and sports clubs to promote sports development and physical activity within communities.

  9. Sports Media and Communications Specialist: Graduates can pursue careers in sports media and communications, working for sports broadcasters, digital media platforms, or sports journalism outlets. They cover sports news, produce multimedia content, and engage audiences through sports-related storytelling and media campaigns.

  10. Sports Governance and Administration: Graduates may work in sports governance and administration roles within national governing bodies of sport, sports associations, or sports federations. They oversee regulatory compliance, policy development, and strategic planning to uphold integrity and professionalism in sports management.


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