MSc Accounting and Finance
The MSc Accounting and Finance program at Teesside University is designed to equip stud...
BA(Hons) International Business with Marketing (Top-up)
Middlesbrough
INTAKE: September
Program Overview
Teesside University, situated in Middlesbrough, UK, offers an esteemed BA (Hons) International Business with Marketing (Top-up) program. This undergraduate degree is designed for students who have completed a relevant diploma or foundation degree and wish to further their studies in international business with a specialization in marketing. The top-up program provides students with the knowledge, skills, and practical experience necessary to thrive in the global business environment with a focus on marketing strategies and practices.
Curriculum: The BA (Hons) International Business with Marketing (Top-up) program at Teesside University features a comprehensive curriculum that combines core concepts of international business with specialized courses in marketing. Students study topics such as international marketing strategy, market research, consumer behavior, digital marketing, and brand management. The curriculum also includes practical modules such as Marketing Management, where students develop marketing plans and campaigns for real-world business scenarios.
Research Focus: Teesside University places a strong emphasis on research within the BA (Hons) International Business with Marketing (Top-up) program. Students have the opportunity to engage in research projects related to international business and marketing, exploring emerging trends, consumer insights, and global marketing strategies. The university's research centers and collaborations with industry partners provide students with access to cutting-edge research opportunities, enabling them to contribute to advancements in marketing theory and practice in the context of international business.
Industry Engagement: The BA (Hons) International Business with Marketing (Top-up) program at Teesside University is closely aligned with industry needs and standards. The university collaborates with leading multinational corporations, marketing agencies, and international organizations to ensure that the curriculum remains relevant and up-to-date. Industry professionals are involved in curriculum development, guest lectures, and networking events, providing students with valuable insights into the practical applications of international marketing in diverse organizational contexts. Additionally, students have the opportunity to undertake work placements or internships with global companies, gaining valuable experience and industry connections.
Global Perspective: Teesside University promotes a global perspective within the BA (Hons) International Business with Marketing (Top-up) program, preparing students to work in diverse and multicultural environments. The curriculum incorporates global marketing trends, case studies from different regions, and cross-cultural marketing strategies. Students are encouraged to participate in international study programs, exchange opportunities, or collaborative projects with partner institutions worldwide. By embracing a global perspective, graduates of the program are equipped to develop and execute marketing strategies that resonate with diverse audiences and drive business success in international markets.
Location
Middlesbrough
Score
IELTS 6
Tuition Fee
£ 17000
Undergraduate Entry Requirements
Academic Qualifications: Students should have successfully completed their secondary education with a minimum overall score of 55% or above in the relevant qualifications or examinations recognized by Teesside University. The specific entry requirements may vary depending on the chosen course.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Teesside University in the United Kingdom offers a range of scholarships and funding opportunities to support international students in their academic journey. These scholarships aim to recognize academic excellence, promote diversity, and provide financial assistance to students who demonstrate exceptional talent and potential.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements. The scholarship covers a portion of the tuition fees for the duration of the program and is open to both undergraduate and postgraduate students.
International Scholarship: Teesside University offers a range of international scholarships that provide financial assistance to international students. These scholarships are merit-based and awarded on the basis of academic performance. The value of the scholarship may vary depending on the applicant's qualifications and level of study.
Country-Specific Scholarships: Teesside University offers scholarships tailored to students from specific countries or regions. These scholarships aim to promote diversity and provide financial support to students from underrepresented regions. The eligibility criteria and application process may vary depending on the specific scholarship.
External Scholarships: In addition to the university-specific scholarships, international students at Teesside University can explore external scholarship opportunities. There are various organizations, foundations, and government bodies that offer scholarships for international students studying in the UK. Teesside University provides guidance and support to help students identify and apply for these external scholarships.
It is important to note that the availability and eligibility criteria for scholarships may vary from year to year.
A BA (Hons) International Business with Marketing (Top-up) degree from Teesside University prepares graduates for a wide range of exciting career opportunities in the global business arena, with a focus on marketing. Graduates emerge with a strong understanding of international business principles, strategic marketing concepts, and cross-cultural competence, making them highly sought after by employers in various industries.
International Marketing Manager: Graduates can pursue careers as international marketing managers, responsible for developing and executing marketing strategies to promote products and services in global markets. They conduct market research, analyze consumer behavior, and adapt marketing campaigns to target audiences across different cultures and regions. International marketing managers play a crucial role in driving brand awareness, customer engagement, and revenue growth in international markets.
Global Brand Manager: Global brand managers oversee the development and management of brand identities for multinational corporations operating in diverse international markets. They define brand positioning, develop brand guidelines, and ensure brand consistency across different geographic locations. Global brand managers play a strategic role in building brand equity, enhancing brand perception, and driving brand loyalty on a global scale.
International Market Research Analyst: Graduates can work as international market research analysts, responsible for gathering and analyzing data on global market trends, competitive landscapes, and consumer preferences. They use market research tools and methodologies to identify market opportunities, assess market potential, and inform strategic decision-making in international business and marketing. International market research analysts help companies understand market dynamics and make informed business decisions in global markets.
Digital Marketing Specialist: Digital marketing specialists develop and implement digital marketing strategies to reach and engage target audiences in international markets. They manage digital marketing channels such as social media, search engine optimization (SEO), email marketing, and online advertising to drive website traffic, generate leads, and increase conversions. Digital marketing specialists leverage data analytics and marketing automation tools to optimize campaign performance and ROI in global markets.
International Sales Manager: International sales managers oversee sales operations and distribution channels in international markets for multinational corporations. They develop sales strategies, set sales targets, and manage sales teams across different regions. International sales managers build relationships with international clients, negotiate sales contracts, and ensure customer satisfaction and retention in global markets.
Cross-Cultural Marketing Consultant: Cross-cultural marketing consultants provide strategic advice and solutions to businesses seeking to navigate cultural differences and develop effective marketing strategies in diverse international markets. They conduct cultural audits, develop cross-cultural marketing campaigns, and provide training and coaching on cross-cultural communication and marketing practices. Cross-cultural marketing consultants help companies build brand awareness and market share in global markets while respecting cultural sensitivities and preferences.
International Trade Marketing Manager: International trade marketing managers develop and implement marketing strategies to support international trade activities and export initiatives for multinational corporations. They collaborate with sales teams, distributors, and trade partners to create marketing collateral, promotional campaigns, and trade show exhibitions that showcase products and services in international markets. International trade marketing managers help companies expand their global footprint and increase market penetration through strategic marketing initiatives.
