MBA Master of Business Administration
The MBA program at the University of Sheffield offers a comprehensive curriculum design...
MSc Marketing Management Practice
Western Bank-The University of Sheffield
INTAKE: September
Program Overview
The MSc Marketing Management Practice at the University of Sheffield is a dynamic and industry-focused postgraduate program designed for individuals seeking to develop advanced skills in marketing, management, and strategy. This program combines academic rigor with real-world application, preparing students to excel in a rapidly changing global marketplace. Students will engage with contemporary marketing practices, explore strategic decision-making processes, and develop critical thinking skills needed for effective leadership in the marketing sector.
Curriculum: The curriculum of the MSc Marketing Management Practice program is structured to provide a comprehensive understanding of marketing principles and their strategic application in business. Core modules cover subjects such as Marketing Strategy, Consumer Behavior, Digital Marketing, and International Marketing. Students also gain expertise in analytical tools, research methodologies, and strategic thinking. A key feature of this program is its focus on practical learning, offering opportunities to apply knowledge through live projects, case studies, and internships. This ensures that graduates are equipped with the skills needed to lead and innovate in the marketing field.
Research Focus: The University of Sheffield places a strong emphasis on research, particularly in areas such as consumer behavior, digital marketing trends, and marketing strategies in emerging markets. Students are encouraged to engage in research activities that contribute to the advancement of knowledge in marketing and management practices. The program offers a range of opportunities to collaborate with faculty on research projects, enabling students to refine their research skills and gain insights into the latest trends in the marketing landscape. Additionally, the university’s strong research focus ensures that students are exposed to cutting-edge practices and innovations.
Industry Engagement: Industry engagement is a cornerstone of the MSc Marketing Management Practice program. The University of Sheffield has strong connections with leading businesses and marketing professionals, providing students with valuable opportunities to collaborate on real-world projects, attend guest lectures, and participate in networking events. The program integrates industry insights into the curriculum, ensuring that students can apply their learning to practical marketing challenges. Moreover, the university’s close ties with global businesses offer students access to internships and work placements, enhancing their employability and industry readiness.
Global Perspective: The MSc Marketing Management Practice program at the University of Sheffield is designed to provide students with a global perspective on marketing management. Students will explore marketing strategies in diverse cultural contexts and gain an understanding of international markets. The university’s diverse student body and international faculty further enrich the learning experience, offering students a chance to develop a global network and enhance their understanding of global marketing trends. Through collaborative projects, international case studies, and exposure to different business environments, students will be prepared to navigate the complexities of global marketing.
Location
Western Bank-The University of Sheffield
Score
IELTS: 6.5
Tuition Fee
£ 31000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60%-70% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 19 in Listening, 20 in Reading, 22 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 56.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Postgraduate students may be eligible for the following scholarships:
Postgraduate Taught Merit Scholarship: This scholarship is available to UK, EU, and international students who have a conditional or unconditional offer to study a full-time or part-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
International Merit Postgraduate Taught Scholarship: This scholarship is available to international students who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
Commonwealth Shared Scholarship Scheme: This scholarship is available to students from eligible developing Commonwealth countries who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship covers the full tuition fee, airfare to and from the UK, and a monthly stipend.
The MSc Marketing Management Practice program at the University of Sheffield offers graduates a wide range of career opportunities across various industries. By combining academic rigor with practical industry experience, this program equips students with the skills and expertise needed to excel in marketing roles at leading companies around the world.
Marketing Manager: One of the most common career paths for graduates of the MSc Marketing Management Practice program is becoming a Marketing Manager. Marketing managers play a pivotal role in planning, executing, and monitoring marketing campaigns and strategies for businesses. With the knowledge gained from the program in areas such as marketing strategy, consumer behavior, and digital marketing, graduates are well-positioned to manage and lead marketing teams, work closely with other departments, and drive business growth.
Brand Manager: As brand ambassadors for organizations, Brand Managers oversee the development and positioning of brands in the market. They are responsible for creating brand strategies, maintaining brand identity, and increasing brand awareness. The program's focus on consumer behavior, marketing strategies, and international marketing prepares graduates to shape and communicate brand messaging effectively, both locally and globally.
Digital Marketing Specialist: With the increasing reliance on digital platforms, digital marketing specialists are in high demand. These professionals develop and implement online marketing strategies, including SEO, social media marketing, email campaigns, and digital advertising. The MSc Marketing Management Practice program provides students with critical digital marketing skills and an understanding of online consumer behavior, positioning graduates to thrive in this fast-evolving sector.
Market Research Analyst: Market research analysts help businesses understand market trends, customer preferences, and the competitive landscape. Graduates with an interest in data analysis, consumer insights, and strategy formulation can pursue careers in market research. The program’s emphasis on research methodologies, consumer behavior, and data analytics gives graduates the tools they need to conduct effective market research and provide actionable insights to businesses.
Product Manager: A product manager is responsible for overseeing the development, marketing, and lifecycle of a product. This role involves collaborating with multiple departments, including design, production, and sales, to ensure the product meets customer needs and business objectives. The MSc Marketing Management Practice program provides graduates with the skills to manage product portfolios, develop effective pricing strategies, and create marketing plans that align with overall business goals.
International Marketing Manager: With its strong global focus, the MSc Marketing Management Practice program prepares graduates for careers in international marketing. International Marketing Managers are responsible for developing marketing strategies tailored to different cultural and regional markets. Graduates will be equipped with the knowledge of international market dynamics, cultural considerations, and global marketing trends, enabling them to drive business expansion in international markets.
Public Relations (PR) Specialist: PR specialists manage a company’s public image and media relations. They work to build and maintain a positive reputation for the company through strategic communication, media outreach, and crisis management. The MSc Marketing Management Practice program’s focus on communication strategies and brand management provides graduates with the necessary skills to succeed in public relations roles across industries.
Sales and Business Development Manager: Sales and Business Development Managers focus on identifying and securing new business opportunities, fostering relationships with clients, and driving revenue growth. By leveraging their marketing expertise, graduates can transition into roles that focus on customer acquisition, sales strategy, and business development, which are crucial to the success of any organization.
Entrepreneur/Start-up Founder: For graduates with an entrepreneurial mindset, the MSc Marketing Management Practice program provides the skills and knowledge needed to start and grow a successful business. Students can leverage their expertise in market analysis, marketing strategy, and consumer behavior to launch new ventures, position their brand in the market, and drive business growth from the ground up.
Marketing Consultant: Marketing consultants provide expert advice to businesses seeking to optimize their marketing strategies and improve their overall performance. Graduates who want to pursue a consulting career can offer their expertise in digital marketing, branding, and marketing research to help organizations improve their marketing efforts. The program’s practical approach and industry connections prepare graduates for the fast-paced and rewarding field of marketing consulting.
