MBA Master of Business Administration
The University of Sheffield offers an MBA program that provides a comprehensive underst...
MSc Marketing Management Practice
Western Bank-The University of Sheffield
INTAKE: September
Program Overview
The MSc Marketing Management Practice programme offered by the University of Sheffield is a one-year full-time course aimed at providing students with the knowledge and skills to excel in a marketing management role. The course is designed for graduates who are looking to further their understanding of marketing and gain practical experience in the field.
The programme covers a range of topics including marketing strategy, digital marketing, consumer behaviour, brand management, and marketing research. Students are also required to complete a marketing consultancy project, which provides hands-on experience working with real clients and businesses.
The course is taught by experienced academics and industry professionals, and is accredited by the Chartered Institute of Marketing (CIM). Students have the opportunity to gain additional CIM qualifications alongside their degree, further enhancing their employability.
The MSc Marketing Management Practice programme at the University of Sheffield aims to develop students' marketing skills and knowledge, and equip them with the practical experience and professional qualifications necessary to succeed in a marketing management role.
Some of the specific modules in this program include:
Marketing Practice and Strategy
Digital Marketing and Analytics
Marketing Research and Analysis
Consumer Behaviour and Marketing Psychology
Brand Management and Communications
Marketing Consultancy Project.
Location
Western Bank-The University of Sheffield
Score
IELTS: 6.5
Tuition Fee
£ 28700
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60%-70% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 19 in Listening, 20 in Reading, 22 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 56.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Postgraduate students may be eligible for the following scholarships:
Postgraduate Taught Merit Scholarship: This scholarship is available to UK, EU, and international students who have a conditional or unconditional offer to study a full-time or part-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
International Merit Postgraduate Taught Scholarship: This scholarship is available to international students who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
Commonwealth Shared Scholarship Scheme: This scholarship is available to students from eligible developing Commonwealth countries who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship covers the full tuition fee, airfare to and from the UK, and a monthly stipend.
The MSc Marketing Management Practice program at the University of Sheffield aims to equip students with the practical skills and knowledge necessary to succeed in a marketing career. Graduates of the program are well-prepared for a variety of roles in marketing, advertising, public relations, market research, and related fields.
Some of the career paths that graduates of this program may pursue include:
Marketing Manager
Brand Manager
Advertising Manager
Public Relations Specialist
Market Research Analyst
Sales Manager
Digital Marketing Manager
Social Media Manager
E-commerce Manager
Product Manager
Graduates may find employment in a variety of industries, including retail, consumer goods, technology, healthcare, finance, and more. They may work for large multinational corporations, small businesses, or marketing agencies. Some graduates may choose to start their own businesses or work as consultants.
The program's emphasis on practical skills and real-world experience helps graduates to stand out in the job market and advance in their marketing careers.
