MSc Accounting and Finance
The MSc Accounting and Finance program at Teesside University is designed to equip stud...
BA(Hons) Business with Marketing
Middlesbrough
INTAKE: September
Program Overview
Teesside University, situated in Middlesbrough, UK, offers a distinguished BA (Hons) in Business with Marketing program designed to provide students with a comprehensive understanding of business principles and marketing strategies. This program combines core business modules with specialized marketing courses to equip students with the skills and knowledge necessary for a successful career in marketing and related fields.
Curriculum: The curriculum of the BA (Hons) in Business with Marketing at Teesside University is meticulously designed to cover a wide range of topics essential for understanding business operations and marketing principles. Students study core business modules such as strategic management, finance, human resources, and operations, alongside specialized marketing courses including consumer behavior, branding, digital marketing, and marketing research. Additionally, students engage in practical projects, case studies, and internships to apply theoretical concepts to real-world marketing scenarios.
Research Focus: Teesside University emphasizes research excellence in business and marketing. The faculty members engage in research projects exploring areas such as consumer behavior, brand management, digital marketing trends, and marketing analytics. Students have the opportunity to participate in research activities, conduct independent research projects, and contribute to the advancement of knowledge in the field.
Industry Engagement: The BA (Hons) in Business with Marketing program at Teesside University emphasizes industry engagement to ensure that students are well-prepared for careers in marketing and related fields. The university collaborates with marketing agencies, advertising firms, and industry associations to offer students opportunities for internships, work placements, and industry projects. These partnerships provide students with hands-on experience, exposure to industry practices, and networking opportunities, enhancing their employability and readiness for professional practice upon graduation.
Global Perspective: Recognizing the global nature of marketing, Teesside University incorporates international dimensions into its curriculum. The program explores global marketing trends, cross-cultural consumer behavior, international market expansion strategies, and ethical considerations in global marketing. Furthermore, the university offers opportunities for international study exchanges, collaborative projects with international partners, and participation in global marketing competitions and conferences, allowing students to gain insights into diverse marketing practices and cultures around the world.
Location
Middlesbrough
Score
IELTS 6
Tuition Fee
£ 17000
Undergraduate Entry Requirements
Academic Qualifications: Students should have successfully completed their secondary education with a minimum overall score of 55% or above in the relevant qualifications or examinations recognized by Teesside University. The specific entry requirements may vary depending on the chosen course.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Teesside University in the United Kingdom offers a range of scholarships and funding opportunities to support international students in their academic journey. These scholarships aim to recognize academic excellence, promote diversity, and provide financial assistance to students who demonstrate exceptional talent and potential.
Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements. The scholarship covers a portion of the tuition fees for the duration of the program and is open to both undergraduate and postgraduate students.
International Scholarship: Teesside University offers a range of international scholarships that provide financial assistance to international students. These scholarships are merit-based and awarded on the basis of academic performance. The value of the scholarship may vary depending on the applicant's qualifications and level of study.
Country-Specific Scholarships: Teesside University offers scholarships tailored to students from specific countries or regions. These scholarships aim to promote diversity and provide financial support to students from underrepresented regions. The eligibility criteria and application process may vary depending on the specific scholarship.
External Scholarships: In addition to the university-specific scholarships, international students at Teesside University can explore external scholarship opportunities. There are various organizations, foundations, and government bodies that offer scholarships for international students studying in the UK. Teesside University provides guidance and support to help students identify and apply for these external scholarships.
It is important to note that the availability and eligibility criteria for scholarships may vary from year to year.
Graduates of the BA (Hons) in Business with Marketing program at Teesside University have a diverse range of career opportunities in marketing, advertising, market research, and related fields.
Marketing Coordinator: Many graduates start their careers as marketing coordinators, assisting in the development and implementation of marketing campaigns, promotional activities, and digital marketing strategies. They coordinate marketing projects, liaise with advertising agencies, and analyze campaign performance to optimize marketing efforts and achieve business objectives.
Market Research Analyst: Graduates may pursue careers as market research analysts, conducting market research studies, analyzing data, and providing insights to help businesses make informed marketing decisions. They design surveys, conduct focus groups, and interpret market trends to identify customer needs, preferences, and market opportunities.
Digital Marketing Specialist: Some graduates become digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), and email marketing. They develop digital marketing strategies, create engaging content, and analyze digital metrics to improve online visibility, drive traffic, and generate leads for businesses.
Brand Manager: For graduates interested in brand management, opportunities exist as brand managers, responsible for developing and maintaining brand identity, positioning, and messaging for products or services. They conduct brand audits, develop brand strategies, and oversee brand communication initiatives to enhance brand equity and customer loyalty.
Advertising Account Executive: Graduates may work as advertising account executives in advertising agencies or marketing firms, managing client accounts, coordinating advertising campaigns, and ensuring client satisfaction. They collaborate with creative teams, develop advertising concepts, and execute advertising campaigns across various media channels.
Public Relations Specialist: Some graduates become public relations specialists, responsible for managing public relations campaigns, media relations, and corporate communications for organizations. They draft press releases, pitch stories to media outlets, and manage crisis communication efforts to enhance the reputation and image of their clients.
Sales Manager: For graduates interested in sales and business development, opportunities exist as sales managers, overseeing sales teams, developing sales strategies, and managing customer relationships for organizations. They set sales targets, monitor sales performance, and implement sales initiatives to achieve revenue goals and drive business growth.
Market Development Manager: Graduates may pursue careers as market development managers, focusing on identifying and expanding into new markets for products or services. They conduct market analysis, develop market entry strategies, and establish distribution channels to drive market penetration and increase market share.
