MSc International Relations
The MSc International Relations program at the University of East London is designed to...
BSc (Hons) Marketing Data Analytics
London
INTAKE: September
Program Overview
The University of East London (UEL), situated in the vibrant city of London, offers a dynamic BSc (Hons) Marketing Data Analytics program. This undergraduate degree equips students with the skills and knowledge required to thrive in the rapidly evolving field of marketing analytics. With a focus on data-driven decision-making and strategic marketing techniques, students gain a deep understanding of how to leverage data to enhance marketing campaigns and drive business success.
Curriculum: The curriculum of the BSc (Hons) Marketing Data Analytics program at UEL is carefully crafted to blend theoretical knowledge with practical skills. Students delve into core subjects such as data analysis, market research methods, consumer behavior, and marketing strategy. Additionally, they receive hands-on training in data visualization tools, statistical analysis software, and digital marketing platforms. The program culminates in a final-year project where students apply their learning to real-world marketing challenges, demonstrating their proficiency in data analytics and strategic marketing.
Research Focus: UEL fosters a culture of research excellence, providing students with opportunities to engage in cutting-edge research within the field of marketing data analytics. Faculty members at UEL are actively involved in research projects that explore emerging trends, innovative methodologies, and industry best practices. Through research-led teaching, students gain insights into the latest developments in marketing analytics and are encouraged to contribute to the advancement of knowledge in the field.
Industry Engagement: The BSc (Hons) Marketing Data Analytics program at UEL is designed in close collaboration with industry experts and practitioners. Students benefit from guest lectures, workshops, and industry placements that provide valuable insights into the real-world application of marketing analytics techniques. UEL's strong connections with leading organizations ensure that students have access to internship opportunities and networking events, enhancing their employability and preparing them for successful careers in marketing analytics.
Global Perspective: As a diverse and multicultural institution, UEL offers students a global perspective on marketing data analytics. The program incorporates case studies and examples from international markets, allowing students to understand the nuances of marketing strategies in different cultural contexts. Additionally, UEL encourages students to participate in international exchange programs and study abroad opportunities, enabling them to broaden their horizons and develop a global mindset essential for success in today's interconnected world.
Location
London
Score
IELTS 6
Tuition Fee
£ 14820
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at UEL should have a minimum of 60% or equivalent in their high school or secondary school qualifications. This percentage requirement may vary depending on the program of study, so it is advisable to check the specific entry requirements for the desired course.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 16 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of East London (UEL) is providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.
International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.
Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.
External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the BSc (Hons) Marketing Data Analytics program at the University of East London (UEL) are well-equipped to pursue diverse and rewarding career paths in the field of marketing analytics.
Marketing Analyst: Graduates can work as marketing analysts, leveraging their expertise in data analysis and interpretation to provide valuable insights into consumer behavior, market trends, and campaign performance. They play a crucial role in guiding marketing strategies and optimizing business outcomes through data-driven decision-making.
Data Scientist: With their strong foundation in data analytics and statistical modeling, graduates can pursue roles as data scientists. They use advanced analytical techniques to extract actionable insights from large datasets, uncovering patterns, trends, and correlations that drive business growth and innovation.
Digital Marketing Specialist: In an increasingly digital world, there is a growing demand for professionals who can effectively leverage digital marketing channels and analytics tools. Graduates can specialize in digital marketing roles, utilizing their knowledge of marketing analytics to optimize digital campaigns, enhance online visibility, and maximize ROI.
Market Researcher: Graduates can pursue careers as market researchers, conducting quantitative and qualitative research to gather information about consumer preferences, market trends, and competitive landscapes. They use their analytical skills to interpret research findings and provide strategic recommendations to businesses seeking to understand and target their audience effectively.
Business Intelligence Analyst: Businesses rely on business intelligence analysts to transform raw data into actionable insights that drive informed decision-making. Graduates can excel in this role, developing dashboards, reports, and data visualizations that enable stakeholders to monitor performance, identify opportunities, and mitigate risks.
Consultant: Graduates can work as marketing analytics consultants, providing advisory services to businesses seeking to enhance their marketing effectiveness. They leverage their expertise to assess clients' needs, analyze data, and develop customized solutions that optimize marketing strategies, improve customer engagement, and drive business growth.
Product Manager: With their understanding of consumer behavior and market dynamics, graduates can pursue roles as product managers, overseeing the development and marketing of products or services. They collaborate with cross-functional teams to identify market opportunities, define product strategies, and drive product innovation based on data-driven insights.
Entrepreneur: Some graduates may choose to leverage their skills and knowledge to start their own ventures in marketing analytics or related fields. With the entrepreneurial mindset fostered at UEL, graduates can identify market gaps, develop innovative solutions, and build successful businesses that harness the power of data to drive competitive advantage.
