BA (Hons) Fashion Culture and Business

London

 

INTAKE: September

Program Overview

The BA (Hons) Fashion Culture and Business program at the University of East London (UEL) offers students a comprehensive understanding of the fashion industry, combining elements of fashion theory, cultural studies, and business management. Situated in the fashion-forward city of London, UEL provides students with the knowledge, skills, and experience needed to succeed in the dynamic and competitive world of fashion.

Curriculum: The curriculum of the BA (Hons) Fashion Culture and Business program at UEL is designed to provide students with a well-rounded education in fashion theory, cultural studies, and business practices. Students study core modules covering topics such as fashion history, fashion theory, trend forecasting, consumer behavior, marketing, branding, retail management, and fashion entrepreneurship. Additionally, they have the opportunity to choose elective modules that align with their interests and career aspirations, such as fashion journalism, sustainability in fashion, or luxury brand management.

Research Focus: UEL places a strong emphasis on research within the field of fashion culture and business. Faculty members are actively engaged in research projects exploring various aspects of fashion history, cultural identity, consumer behavior, market trends, and business innovation. Students have the opportunity to participate in research initiatives, conducting independent research projects, case studies, and trend analyses, gaining practical insights into the fashion industry and developing critical thinking skills.

Industry Engagement: One of the key strengths of the BA (Hons) Fashion Culture and Business program at UEL is its strong industry engagement. The university collaborates with fashion companies, retailers, designers, and industry associations to provide students with opportunities for practical experience and professional development. Through internships, industry placements, guest lectures, and industry projects, students gain insights into the realities of the fashion industry and build valuable connections with industry professionals.

Global Perspective: As a diverse and multicultural institution located in London, UEL offers students a global perspective on fashion culture and business. The program explores international trends, cultural influences, and market dynamics from around the world, preparing students to work in diverse cultural contexts and global markets. Additionally, UEL's location in London, a global fashion capital, provides students with access to a wide range of fashion events, exhibitions, and networking opportunities that enrich their learning experience and broaden their horizons.

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Location

London

Pollster Education

Score

IELTS 6

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Tuition Fee

£ 14820

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at UEL should have a minimum of 60% or equivalent in their high school or secondary school qualifications. This percentage requirement may vary depending on the program of study, so it is advisable to check the specific entry requirements for the desired course.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 72, with at least 16 in Listening, Reading,  Speaking, and Writing.
  • PTE Academic: A minimum overall score of 64 with no individual score below 50.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of East London (UEL) is providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.

International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.

Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.

Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.

External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the BA (Hons) Fashion Culture and Business program at the University of East London (UEL) are well-equipped to pursue diverse and exciting career opportunities in the fashion industry and related fields. 

Fashion Buyer: Many graduates choose to pursue careers as fashion buyers, responsible for selecting and purchasing clothing and accessories for retail stores, e-commerce platforms, or fashion brands. Fashion buyers analyze market trends, negotiate with suppliers, and curate product assortments to meet the needs and preferences of target customers while maximizing sales and profitability.

Fashion Marketing Manager: For those interested in marketing and branding, careers as fashion marketing managers offer opportunities to develop and implement marketing strategies to promote fashion brands, collections, and products. Fashion marketing managers oversee advertising campaigns, social media marketing, influencer partnerships, and events to raise brand awareness, drive sales, and enhance brand image and reputation.

Fashion Merchandiser: Some graduates may choose to work as fashion merchandisers, responsible for planning and managing product inventory, pricing, and distribution to optimize sales and profitability. Fashion merchandisers analyze sales data, forecast demand, and collaborate with designers, buyers, and retailers to develop merchandising strategies that meet customer demand and align with business goals.

Fashion PR Specialist: For those interested in public relations and communications, careers as fashion PR specialists offer opportunities to manage public relations campaigns, media relations, and brand communications for fashion brands, designers, or retailers. Fashion PR specialists cultivate relationships with media outlets, influencers, and celebrities to generate positive publicity and enhance brand visibility and reputation.

Fashion Stylist: Some graduates may choose to work as fashion stylists, responsible for creating visually appealing and on-brand looks for editorial shoots, advertising campaigns, fashion shows, or celebrity clients. Fashion stylists collaborate with photographers, art directors, and clients to conceptualize and execute creative fashion concepts that resonate with target audiences and convey brand messages effectively.

Fashion Entrepreneur: With a focus on entrepreneurship, some graduates may choose to start their own fashion-related businesses, such as fashion brands, boutique stores, online fashion platforms, or fashion consulting firms. Fashion entrepreneurs identify market opportunities, develop unique product concepts, and build brands that resonate with target customers, leveraging their creativity, business acumen, and industry knowledge to succeed in the competitive fashion market.

Fashion Journalist or Blogger: For those passionate about writing and storytelling, careers as fashion journalists or bloggers offer opportunities to cover fashion trends, news, and events for print publications, online magazines, blogs, or social media platforms. Fashion journalists and bloggers attend fashion shows, interview designers, and produce engaging content that informs, inspires, and influences fashion enthusiasts around the world.

Fashion Event Planner: Some graduates may choose to specialize in fashion event planning, organizing fashion shows, runway presentations, product launches, or promotional events for fashion brands, retailers, or industry organizations. Fashion event planners coordinate all aspects of event production, including venue selection, guest list management, catering, styling, and logistics, ensuring that events are successful, memorable, and aligned with brand objectives.


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