BA (Hons) Fashion Marketing And Communication

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at UEL should have a minimum of 60% or equivalent in their high school or secondary school qualifications. This percentage requirement may vary depending on the program of study, so it is advisable to check the specific entry requirements for the desired course.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 72, with at least 16 in Listening, Reading,  Speaking, and Writing.
• PTE Academic: A minimum overall score of 64 with no individual score below 50.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of East London (UEL) is providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.

International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.

Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.

Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.

External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the BA (Hons) Fashion Marketing and Communication program at the University of East London (UEL) are equipped with a diverse skill set and industry-relevant knowledge that prepares them for a wide range of exciting career opportunities in the dynamic field of fashion marketing and communication. With a blend of creative flair, strategic thinking, and digital expertise, graduates can pursue various roles within fashion brands, marketing agencies, public relations firms, and media organizations. 

Fashion Marketing Manager: Many graduates choose to pursue careers as fashion marketing managers, overseeing the development and execution of marketing strategies for fashion brands or retailers. Marketing managers analyze market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and engagement. They plan and implement marketing campaigns across multiple channels, including digital, social media, print, and events, to drive brand awareness, customer acquisition, and sales.

Brand Strategist: Graduates may work as brand strategists, responsible for shaping the identity, positioning, and messaging of fashion brands. Brand strategists conduct market research, consumer surveys, and brand audits to assess brand perception and equity. They develop brand strategies, brand architecture, and brand guidelines that align with business objectives and resonate with target audiences. Brand strategists collaborate with creative teams, marketing departments, and senior management to ensure brand consistency and differentiation in the marketplace.

Fashion Public Relations (PR) Specialist: Some graduates may pursue careers in fashion PR, managing communication and publicity efforts to enhance brand visibility and reputation. PR specialists cultivate relationships with media outlets, influencers, and industry stakeholders to secure press coverage, product placements, and endorsements. They create press releases, media kits, and press events to generate buzz around new collections, brand initiatives, and events. PR specialists also monitor media coverage, handle crisis communications, and maintain positive brand image.

Digital Marketing Manager: Graduates with a strong digital skillset may work as digital marketing managers, driving online engagement and sales for fashion brands. Digital marketing managers develop and implement digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing. They optimize websites, create compelling digital content, and manage online advertising campaigns to attract and convert customers. Digital marketing managers analyze digital performance metrics and user data to optimize marketing efforts and ROI.

Social Media Manager/Content Creator: Some graduates may specialize in social media management and content creation, building brand presence and engagement across social platforms. Social media managers develop social media strategies, content calendars, and influencer partnerships to grow social communities and drive brand awareness and engagement. They create engaging social content, including photos, videos, and stories, that resonate with target audiences and align with brand aesthetics and messaging.

Fashion Buyer/Trend Analyst: Graduates may pursue careers as fashion buyers or trend analysts, responsible for selecting and sourcing fashion products for retail stores or e-commerce platforms. Buyers analyze market trends, consumer preferences, and sales data to curate product assortments that meet customer demand and align with brand identity. Trend analysts monitor fashion trends, runway shows, and industry reports to forecast future trends and inform product development, merchandising, and purchasing decisions.

Fashion Journalist/Editor: Some graduates may work in fashion journalism or editorial roles, producing content for fashion magazines, websites, or blogs. Fashion journalists research and write articles, features, and reviews on fashion trends, designers, and industry events. They conduct interviews with fashion insiders, attend fashion shows and events, and provide commentary on runway collections and style trends. Fashion editors oversee editorial content, manage editorial calendars, and ensure editorial integrity and quality.

Fashion Event Coordinator/Producer: Graduates may specialize in fashion event coordination or production, organizing fashion shows, product launches, and promotional events for fashion brands or organizations. Event coordinators manage event logistics, venue selection, vendor coordination, and guest lists to ensure successful event execution. They collaborate with designers, stylists, models, and production teams to create immersive and memorable event experiences that showcase brand identity and products.

Fashion Entrepreneur/Startup Founder: Some graduates may choose to start their own fashion businesses or startups, leveraging their marketing and communication skills to launch successful ventures. Fashion entrepreneurs may establish fashion brands, boutique agencies, influencer platforms, or e-commerce businesses, focusing on niche markets or innovative concepts. They develop business plans, secure funding, and build brand identity, marketing strategies, and distribution channels to grow their businesses and capture market share.