BSc (Hons) Business and Marketing

Undergraduate Entry Requirements

Academic Qualifications: Students should have completed their secondary education with a minimum overall percentage of 60% or above in a relevant qualification equivalent to the UK's General Certificate of Secondary Education (GCSE) or A-levels.

English Language Proficiency:

• IELTS: A minimum overall score of 6, with no individual component score below 5.5.
• TOEFL: A minimum overall score of 80, with with no band less than 10.
• PTE: A minimum overall score of 61, with no individual score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Central Lancashire (UCLan):

Vice-Chancellor's Scholarship: The Vice-Chancellor's Scholarship is a prestigious scholarship awarded to high-achieving international students. This scholarship provides a significant tuition fee reduction for the duration of the student's program. The selection is based on academic merit, and applicants are automatically considered when they apply for a full-time undergraduate or postgraduate program at UCLan.

International Excellence Scholarship: The International Excellence Scholarship is aimed at international students who demonstrate exceptional academic performance. This scholarship offers a tuition fee reduction for the first year of study and is available for both undergraduate and postgraduate programs. The selection criteria include academic achievements, personal statements, and references.

Country-Specific Scholarships: UCLan offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and encourage international students from specific regions to study at UCLan. The eligibility criteria and award amounts vary depending on the specific scholarship.

Sports Scholarships: UCLan recognizes the achievements of talented student athletes and offers sports scholarships to support their academic and sporting pursuits. These scholarships are available for international students who demonstrate outstanding sporting ability and academic potential. The scholarships provide financial support, mentoring, and access to sports facilities and training programs.

Alumni Loyalty Discount: UCLan values its alumni and offers a tuition fee discount to international students who have previously completed a full degree program at UCLan and wish to pursue further studies at the university. The discount is applied to the tuition fees of eligible postgraduate programs.

External Scholarships and Funding: In addition to the scholarships offered by UCLan, international students can also explore external scholarship opportunities and funding options. Various organizations, foundations, and governments provide scholarships for international students studying in the UK. UCLan's International Office can provide guidance and information on external scholarship opportunities.

It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.

The BSc (Hons) Business and Marketing degree from UCLan opens up a wide range of career opportunities across various industries. Graduates are equipped with versatile skills that are highly valued in today's competitive job market, making them well-positioned for success in roles that require a blend of business acumen and marketing proficiency. UCLan's strong industry connections and practical approach to learning further enhance graduates' employability and readiness to excel in their chosen careers.

1. Marketing Manager: Graduates from this program are well-prepared to step into roles as marketing managers. They can lead marketing teams, develop strategic campaigns, analyze market trends, and oversee product development and promotions. UCLan's emphasis on marketing strategies equips students with the skills needed to excel in this dynamic position.

2. Digital Marketing Specialist: In today's digital age, proficiency in digital marketing is highly valued. With a BSc (Hons) in Business and Marketing from UCLan, students gain expertise in online marketing techniques, including social media marketing, SEO, content marketing, and data analytics. This knowledge is essential for roles as digital marketing specialists within agencies, corporations, or as freelance consultants.

3. Market Research Analyst: Understanding consumer behavior and market trends is crucial for businesses to make informed decisions. Graduates can pursue careers as market research analysts, gathering and interpreting data to provide insights into customer preferences, competitor strategies, and market opportunities.

4. Advertising Executive: A strong foundation in marketing principles allows graduates to excel in roles within the advertising industry. They can work with advertising agencies or in-house marketing teams to create compelling ad campaigns, manage media placements, and optimize advertising strategies to reach target audiences effectively.

5. Sales Manager: With a blend of business acumen and marketing expertise, graduates are equipped to pursue careers in sales management. They can lead sales teams, develop sales strategies, and build relationships with clients and partners to drive business growth and revenue.

6. Brand Manager: Brand management requires a deep understanding of marketing strategies and consumer perceptions. Graduates can specialize in brand management, overseeing the development, positioning, and promotion of brands to enhance their market presence and value.

7. Entrepreneurship and Business Development: Some graduates may choose to start their own ventures or work in business development roles. The comprehensive business knowledge gained from the program equips them with the skills to identify market opportunities, develop business plans, and implement effective marketing strategies for new ventures.

8. Retail Management: Careers in retail management are also viable options for graduates. They can work in retail corporations or manage their own retail businesses, applying their marketing expertise to enhance customer experiences, optimize product assortments, and drive sales.