MSc International Relations
The MSc International Relations program at the University of East London is designed to...
BA(Hons) Advertising
London
INTAKE: September
Program Overview
The BA (Hons) Advertising program at the University of East London (UEL) offers students a comprehensive understanding of the advertising industry, preparing them for dynamic careers in marketing, branding, and communication. Through a combination of theoretical learning and practical experience, students develop the creative, strategic, and analytical skills needed to thrive in the competitive world of advertising.
Curriculum: The curriculum of the BA (Hons) Advertising program at UEL is designed to provide students with a solid foundation in advertising theory and practice. Students explore a wide range of topics, including consumer behavior, brand management, digital marketing, and campaign planning. They also have the opportunity to develop practical skills in graphic design, copywriting, market research, and media planning, preparing them for diverse roles within the advertising industry.
Research Focus: UEL maintains a strong research focus in the field of advertising, with faculty members actively engaged in research projects that contribute to the advancement of advertising theory and practice. Students benefit from this research-driven approach by gaining insights into emerging trends, consumer preferences, and effective advertising strategies. Additionally, UEL's research partnerships with industry organizations provide students with opportunities to participate in collaborative research initiatives, further enhancing their understanding of the advertising landscape.
Industry Engagement: The BA (Hons) Advertising program at UEL emphasizes industry engagement to ensure that students are well-prepared for the realities of the advertising industry. Through guest lectures, workshops, and industry placements, students have the opportunity to learn from and network with professionals from leading advertising agencies, marketing firms, and media companies. UEL's strong links with industry stakeholders also facilitate internships and job placements for graduates, enabling them to transition smoothly into their advertising careers.
Global Perspective: UEL embraces a global perspective in its approach to advertising education, recognizing the increasingly interconnected nature of the global advertising industry. The university's diverse student body and faculty bring a variety of cultural perspectives and experiences to the classroom, enriching the learning environment and fostering cross-cultural understanding. Additionally, UEL's partnerships with universities and advertising organizations around the world provide students with opportunities to engage with global advertising trends and practices, preparing them for careers in multinational advertising agencies and global brands.
Location
London
Score
IELTS 6
Tuition Fee
£ 14820
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at UEL should have a minimum of 60% or equivalent in their high school or secondary school qualifications. This percentage requirement may vary depending on the program of study, so it is advisable to check the specific entry requirements for the desired course.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 16 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 50.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of East London (UEL) is providing financial support to international students through a range of scholarship opportunities. These scholarships are designed to recognize academic excellence, promote diversity, and help deserving students pursue their educational goals.
International Scholarship: UEL offers the International Scholarship to outstanding international students who demonstrate academic excellence. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate students. The eligibility criteria and application process vary, so interested students are advised to visit the university's official website for detailed information.
Vice-Chancellor's Excellence Scholarship: This prestigious scholarship is awarded to international students who have achieved exceptional academic results. The scholarship covers a portion of the tuition fees and is available for both undergraduate and postgraduate programs. Eligible students are automatically considered for this scholarship upon their application to UEL.
Country-Specific Scholarships: UEL offers scholarships specifically tailored to students from certain countries or regions. These scholarships aim to promote cultural diversity and enhance the international student community at UEL. The eligibility criteria, application process, and scholarship amounts vary depending on the specific scholarship scheme. Interested students can refer to the university's website or contact the International Office for more information.
External Scholarships and Sponsorships: UEL also encourages international students to explore external scholarship opportunities and sponsorships. These scholarships may be offered by governments, organizations, or foundations in students' home countries or other sources. The university's International Office provides support and guidance to help students identify and apply for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) Advertising program at the University of East London (UEL) are well-equipped with the skills and knowledge to pursue rewarding careers in various sectors of the advertising industry. With a focus on creativity, strategic thinking, and effective communication, graduates have a wide range of career options available to them.
Advertising Account Executive: Advertising account executives act as a liaison between clients and advertising agencies, managing client relationships, and overseeing the development and execution of advertising campaigns. Graduates of UEL's program are well-prepared for roles as advertising account executives, where they collaborate with clients to understand their objectives, develop creative briefs, and ensure that campaigns are delivered on time and within budget.
Copywriter: Copywriters are responsible for creating compelling and persuasive written content for advertising campaigns, including advertisements, slogans, and promotional materials. With their strong writing skills and creative flair, graduates of UEL's program are well-suited for roles as copywriters, where they craft engaging messages that resonate with target audiences and drive consumer action.
Digital Marketing Specialist: Digital marketing specialists leverage digital channels such as social media, email, and search engines to promote products and services and engage with target audiences. Graduates of UEL's program have the necessary skills to excel in roles as digital marketing specialists, where they develop and implement digital marketing strategies, analyze campaign performance, and optimize online presence to maximize reach and impact.
Media Planner: Media planners are responsible for determining the most effective channels and platforms for reaching target audiences and maximizing the impact of advertising campaigns. With their knowledge of consumer behavior and media trends, graduates of UEL's program are well-equipped for roles as media planners, where they research media options, negotiate advertising space, and allocate budgets to achieve campaign objectives.
Brand Manager: Brand managers are responsible for developing and maintaining the identity and reputation of brands, ensuring consistency across all marketing communications and touchpoints. Graduates of UEL's program are well-suited for roles as brand managers, where they oversee brand strategy, conduct market research, and collaborate with creative teams to develop brand assets and campaigns that resonate with consumers.
Creative Director: Creative directors are responsible for leading creative teams and overseeing the development of advertising concepts and campaigns. With their creative thinking and strong leadership skills, graduates of UEL's program have the potential to advance into roles as creative directors, where they guide the creative process, inspire innovation, and ensure that campaigns meet the objectives and expectations of clients and audiences.
