BA(Hons) Marketing

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of the West of England, Bristol are typically required to have a minimum academic achievement of 65% or above in their secondary school or equivalent qualifications.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading,  Speaking, and Writing.
• PTE Academic: A minimum overall score of 67 with no individual score below 51.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of the West of England (UWE) recognizes the importance of providing financial assistance to international students to support their academic journey. UWE offers a range of scholarships and funding opportunities specifically designed for international students. These scholarships aim to recognize academic excellence, promote diversity, and attract talented individuals from around the world.

Chancellor's Scholarship: The Chancellor's Scholarship is the most prestigious scholarship offered by UWE. It provides a substantial tuition fee waiver to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a percentage of the tuition fees for the duration of the program.

Millennium Scholarship: The Millennium Scholarship is another significant scholarship opportunity for international students. It is awarded based on academic excellence and provides a tuition fee waiver for the first year of study. This scholarship is available for undergraduate and postgraduate programs.

International Scholarship: UWE offers a range of International Scholarships that are open to international students from all countries. These scholarships provide a tuition fee reduction for the first year of study. The eligibility criteria may vary, but they generally consider academic merit and potential.

Faculty-specific Scholarships: Some faculties at UWE offer scholarships dedicated to students within their specific academic disciplines. These scholarships are designed to support talented students in pursuing studies in fields such as engineering, business, health, and sciences.

Country-specific Scholarships: UWE also provides scholarships that are specific to certain countries or regions. These scholarships aim to attract students from those particular areas and promote cultural diversity within the university community.

Sports Scholarships: UWE values sporting achievements and offers sports scholarships to talented athletes. These scholarships provide financial support and other benefits to help athletes balance their sporting commitments with their academic studies.

External Scholarships and Funding: UWE encourages international students to explore external scholarship opportunities available in their home countries or through international organizations. The university provides guidance and support to students in identifying and applying for these external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Marketing program at the University of the West of England (UWE) are well-equipped to pursue diverse and rewarding career opportunities in the field of marketing and related industries. With a strong foundation in marketing principles, strategies, and practical skills, graduates can explore various roles across different sectors, including advertising, public relations, market research, digital marketing, brand management, and more.

Marketing Manager: One common career path for BA (Hons) Marketing graduates is to become marketing managers. Marketing managers oversee all marketing activities within an organization, including developing marketing strategies, managing advertising campaigns, conducting market research, and analyzing consumer behavior. They work closely with other departments to ensure that marketing efforts align with overall business objectives and contribute to the company's success.

Digital Marketing Specialist: With the increasing importance of digital channels in today's marketing landscape, graduates may pursue roles as digital marketing specialists. Digital marketing specialists focus on online marketing strategies, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. They analyze digital metrics, optimize digital campaigns, and leverage technology to reach target audiences and drive engagement.

Market Research Analyst: Graduates may also work as market research analysts, responsible for collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. Market research analysts conduct surveys, interviews, and focus groups, analyze data using statistical techniques and software, and prepare reports with actionable insights to inform marketing strategies and decision-making.

Brand Manager: Brand managers are responsible for developing and implementing brand strategies to enhance brand awareness, loyalty, and equity. They oversee all aspects of brand management, including brand positioning, messaging, visual identity, and brand partnerships. Brand managers collaborate with creative teams, marketing agencies, and other stakeholders to ensure brand consistency and drive brand growth.

Advertising Account Executive: Advertising account executives work for advertising agencies or in-house advertising departments, managing client accounts and coordinating advertising campaigns. They liaise with clients to understand their advertising needs, develop campaign proposals, oversee campaign execution, and measure campaign performance. Advertising account executives need strong communication and project management skills to effectively collaborate with clients and creative teams.

Public Relations Specialist: Graduates may pursue careers as public relations specialists, responsible for managing the public image and reputation of organizations. Public relations specialists develop communication strategies, write press releases, pitch stories to media outlets, and respond to media inquiries. They also plan and execute events, manage social media accounts, and monitor media coverage to maintain positive public perception and manage crises.

Marketing Consultant: Marketing consultants provide strategic advice and guidance to businesses seeking to improve their marketing performance. They conduct audits of existing marketing activities, identify areas for improvement, and develop customized marketing strategies and recommendations. Marketing consultants may work independently or for consulting firms, serving clients across various industries and helping them achieve their marketing goals.

Sales and Business Development Manager: Graduates with a BA (Hons) Marketing degree may pursue roles in sales and business development, leveraging their marketing knowledge to drive revenue growth and expand market reach. Sales and business development managers identify sales opportunities, develop sales strategies, and build relationships with clients and partners. They work closely with marketing teams to align sales efforts with marketing initiatives and achieve business objectives.